Social Media

23 Feb

New in ABA’s Learning on Demand: Take Your Social Media to the Next Level

BookWeb’s Learning on Demand page now features a video of the Winter Institute education session “Take Your Social Media to the Next Level: Strategic Best Practices for Retail and E-commerce Businesses.”

Read More
20 Feb

#HarperCollinsLovesIndies to Showcase Dozens of Bookstores in 2018

HarperCollins Publishers is inviting independent bookstores from across the United States to create Facebook Live videos that show off what makes them special.

Read More
07 Feb

Wi13 Education: Strategies for Effective Social Media

Social media strategist Sarah Benoit discussed how to turn customers into advocates, why checking analytics can produce better posts, and how old-fashioned customer service still rules in the digital age.

Read More
16 Jan

Facebook Live Series Featuring Indie Bookstores Extended to 2018

#HarperCollinsLovesIndies will highlight another 50-plus indie bookstores on Facebook Live this year. In addition, staff will be on hand to make Facebook Live videos at next week’s Winter Institute.

Read More
05 Jul

Introducing Akira McKinzie, ABA’s New Social Media Coordinator

Akira McKinzie has joined the American Booksellers Association as the organization’s new Social Media Coordinator.

Read More
24 May

Tweet to Author Garners Carmichael’s 1,000 Online Orders in a Day

After a bookseller at Carmichael’s Bookstore reached out him, author Shea Serrano pointed his sizeable Twitter following to the store’s website, resulting in 1,000 online orders in one day.

Read More
10 May

Kepler’s Joins Facebook’s 2017 U.S. Small Business Council

Kepler’s has been selected by Facebook to join its 2017 U.S. Small Business Council, one of just 11 businesses from across the U.S. invited by the social media company.

Read More
28 Mar

Showcasing Children’s Institute on Social Media

The 2017 ABC Children’s Institute is a perfect opportunity to share a unique bookselling experience with customers, friends and family, and fellow booksellers on social media.

Read More
22 Mar

Wi12 Education: Converting Social Media to Sales

Here’s a look at some of the successful social media strategies used by booksellers to drive traffic to store websites, grow e-mail lists, and increase sales, as shared at Wi12. 

Read More
21 Mar

Fountain Bookstore Shares How-to Guide for Running Social Media Campaigns

Kelly Justice, owner of Richmond, Virginia’s Fountain Bookstore, has created a comprehensive, step-by-step guide for booksellers on how to conduct successful social media campaigns.

Read More
11 Jan

Bookseller-to-Bookseller Facebook Group Launches Ahead of Winter Institute

Winter Institute bookseller registrants can now join a Facebook group dedicated to online bookseller-to-bookseller networking in advance of the event’s Friday, January 27, kickoff in Minneapolis.

Read More
14 Dec

Single Tweet From Porter Square Books Leads to Hundreds of Book Recommendations

Requests poured in over Thanksgiving weekend after Porter Square Books sent out a simple tweet: “You there! Yes, you. You need a book. Tell us a little about yourself & we’ll find the right book.”

Read More
06 Dec

Brookline Booksmith Offers “Bento Box” Gift Guide on Instagram

Massachusetts’ Brookline Booksmith is featuring a new themed “bento box” full of book and gift ideas on the store's Instagram and Twitter pages each day of the holiday season.

Read More
16 Nov

Post-Election, Bookstores Offer Safe Spaces for Communities to Come Together

Following last week’s divisive election, independent booksellers are reaching out to remind customers that their bookstores are safe, bipartisan spaces where community members can come together.

Read More
16 Nov

BTW News Briefs

SBA to host Twitter chat on holiday marketing; Miami Book Fair on C-SPAN’s BookTV; Nominations open for Small Business Week awards; New Zealand booksellers recovering after earthquake; Philip Hoffman named PRH chairman; George Gibson to join Grove Atlantic; Diamond Book Distributors names marketing associate; S&S acquires Adams Media; Chronicle kicks off #GiveBooks campaign; PNBA Book Awards shortlist announced

Read More


About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]



Copyright 2024 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement