7:15 am to 8:00 am
Yoga with Susan
Join us for early morning yoga to help ease your mind and body into the day. This class is designed for all—no experience necessary! The sessions will include stretching, strengthening, breath-work and meditation. Please wear comfortable clothes. Bring a yoga mat with you if have one. Towels will be provided. Susan Weis-Bohlen, owner of breathe books and cafe in Baltimore, Maryland, and Winter Institute's unofficial yogi, will lead this early morning class.
7:30 am to 8:00 am
Publisher Scholarship Recipient Reception
Winter Institute publisher sponsors and their scholarship recipients are invited to gather for an informal reception prior to the Institute Opening Plenary. Put a face with a name and share congratulations and gratitude.
8:30 am to 10:00 am
Opening Plenary Breakfast with Dan Heath (Decisive)
Author Dan Heath will open Winter Institute 2014 with a plenary talk about how we make decisions, and why so many of them are flawed. Decisive (Crown Business)—the latest bestselling title co-authored by Dan and his brother, Chip—offers insightful strategies and practical tools that enable individuals and businesses to make better choices.
10:15 am to 11:30 am
Bookseller Discussion Groups
Join your bookselling colleagues for a discussion inspired by the morning plenary. Groups will be led by an ABA Board Member; group assignments will be noted on the Winter Institute badge. (For ABA Member booksellers only.)
11:45 am to 1:45 pm
Rep Picks Speed Dating Lunch
Enjoy lunch and learn about great upcoming titles at the Rep Picks Speed Dating luncheon. Seats are assigned, and registrants will receive an email in early January with table numbers.
International Booksellers Workshop
This session for international guests will be presented over lunch, and will provide a look into the state of bookselling in the United States. The panel, comprised of booksellers from ABA member stores, will address both large and small concepts that are important to international and national booksellers alike.
2:00 pm to 2:30 pm
Due to the generous materials sent by Wi9 publisher sponsors, the Galley Room is a hit every year. Additional access hours will be posted near the Galley Room at the start of Winter Institute.
2:30 pm to 3:45 pm
ABC Group Presents: Selling Sad and Dark Young Adult Lit
The young adult genre has exploded over the past five years, and YA dares to explore the same sad and dark subject matter as many adult titles. How do you market, recommend, talk about, and sell these types of books to your young customers and their parents? A panel of booksellers will explore how to sell this potentially delicate genre.
Offering non-book or gift items in your store can improve cash flow, broaden your customer base, and even reinvigorate your staff. This 101 session will provide an overview of buying, selling, and merchandising non-book items.
This basic course for new booksellers and those interested in a refresher will provide best practices for handselling in the era of showrooming. A panel of experienced booksellers will explore not only placing the right book in a customer’s hands but also about how to close the sale. The session will conclude with the opportunity to see expert handsellers in action.
Advanced Learning Session: Managing the Changing Workplace
Booksellers attending Managing the Changing Work Environment will participate in a discussion about how to manage employees in a world that reflects a new economic reality, and how the rise in non-traditional work expectations calls for a new strategy and attitude for employees, business owners, and communities alike. This will be an opportunity to discuss challenging employment issues with bookseller colleagues and a professional in a confidential and productive environment. Attendance will be limited.
Managing Cash Flow, Part I: The System
If you are experiencing increasing sales but decreasing cash on hand, you many need to reconsider how you manage cash flow. To understand cash flow you need a comprehensive system to manage and plan for expenses. This session will walk you through key steps you need to consider when creating the system that will become your road map to positive cash flow.
Producing Professional Events with Limited Staff
Events can bring people into your store, increase sales, and build your customer base. But planning and executing a professional level event, whether it is for 20 or 200 attendees, takes staff time. At this session, you’ll learn from booksellers who have created and managed superstar events with limited staff.
4:00 pm to 5:15 pm
Best Practices on Edelweiss for Publishers and Booksellers
Edelweiss is a program that provides value to both booksellers purchasing titles for their stores and sales reps. This session will explore the ways Edelweiss can both optimize and streamline the buying process and facilitate better communication among booksellers and reps. Robert Sindelar, Managing Partner of Third Place Books, with stores in Lake Forest Park and Seattle, will moderate the session.
Indie Booksellers and the Business of Self-Publishing with Kobo, Kirkus, and Ingram Spark
As the traditional publishing model continues to change, an increasing number of established and unpublished authors are turning to self-publishing. This session will present three programs that create benefits and opportunities both for the store and the self-published author.
If you already sell an array of gift and non-book items, you may need to take a look at reinvigorating your product mix to increase sales. From high-ticket items to catchy, impulse buys, the right mix can make a difference. Come prepared to discover some new items and to share ideas that have been a success for you.
Managing Cash Flow, Part 2: Roundtable Discussion on Payroll, Inventory, and Occupancy
This follow-up session from Managing Cash Flow, Part I: Learning the System will help you look at more of the nitty-gritty items that are important to a stable cash flow. Hopefully you now have some thoughts for a system you can use to to help you monitor and project expenses and keep your cash flow under control. So much goes into understanding cash flow, but the big three topics that you must learn to navigate include payroll, inventory, and occupancy. In this session, you will participate in roundtable discussions on all three of these topics.
How to Publicize Your Killer Events
You have spent the time, booked the author or guest, organized your space, brought in supplies, and staffed for success, but how do you get the word out to bring in customers? From social media and word of mouth to newspapers, newsletters, and more, this session will present you with actionable steps to ensure your next event is packed.
9:00 pm to 11:00 pm
The Scholastic Meet & Treat After Party
Drinks & dessert, featuring book toasts by Lucy Christopher, Sara Larson, Natalie Lloyd & Jon J Muth, and sponsored by Scholastic.