Winter Institute 2019 Program

Wi14 Home
Jump to: Tuesday • Wednesday • Thursday • Friday • 
Sessions marked with this symbol require pre-registration.
Tuesday, January 22, 2019  

7:30 am to 6:00 pm

Pick up your badge, the official Wi14 welcome bag from Candlewick, and a full schedule of Institute events from ABA Member Relationship Managers Elizabeth Roberts and Daniel O’Brien. Also on hand to greet you will be representatives from MPIBA. This area will be the meeting place for Tuesday's chartered tours and Arcadia Press author Roger Zimmerman will be available to answer questions about the local area for those who want to explore on their own.

A Refugee Book Drive will be held during Wi14, beginning on Tuesday at the Welcome Desk, then moving to the Galley Room for the remainder of the Institute. Spanish-language books are being collected to benefit parents and children from Central America and Mexico. Organized by Denise Chávez (Casa Camino Real Bookstore, Las Cruces, NM) and administered by Border Servants Corps. Genres and subject suggestions to be listed on BookWeb.org. Refugees are people who have been forced to leave their homes or their country, either because of war, economic or societal problems, their political or religious beliefs, or natural disaster.

8:30 am to 4:15 pm

Pre-registration required; $35 fee per person. Registration and Waitlist are closed.

Travel the famed Turquoise Trail from Albuquerque to Santa Fe and enjoy a day of history, haunted tales, and sightseeing. Arcadia Publishing’s YourTown program will provide local Santa Fe authors to narrate during the hour-long chartered coach ride. Ana Pacheco (Early Santa Fe/ Pueblos of New Mexico), historian for the city of Santa Fe, will do an historical overview of Santa Fe on one bus while local guide and culture enthusiast Allen Steele (Santa Fe 1880) will discuss Santa Fe art and cuisine on the second bus. Self-guided tours of the city, prepared exclusively for Wi14, plus maps and special discount coupons will be available.

Arriving in Santa Fe, booksellers disembark at Collected Works Bookstore, which celebrates its 40th anniversary this year. Coffee and breakfast items may be purchased inside the bookstore. From there, choose one or more city tours, such as Historic Santa Fe, the Art of Santa Fe, Literary Santa Fe, Culinary Santa Fe, or Shopping Santa Fe. Exclusive shuttles will run continuously between the store, Museum Hill, and Canyon Road for those who wish to explore these fascinating parts of Santa Fe.

Participants will mingle with authors from Santa Fe during a 2:00 pm reception at Collected Works. At 3:00 pm, attendees begin the return trip to Albuquerque.

Santa Fe author James McGrath Morris, a professional New Mexico tour guide, and Dorothy Massey, owner of Collected Works, will be available all day for consultation in person, by phone, or by text.

8:45 am to 4:15 pm

Pre-registration required; $65 fee per person; cost includes admission and lunch. Registration and Waitlist are closed.

Experience the oldest continuously inhabited settlement in North America, the Acoma Pueblo, home to the Anasazi people. In addition to a guided tour of this 13th-century pueblo, you will have access to the Haak'u Museum and enjoy the local cuisine. Arcadia author Paul Second will accompany you to provide information about the “Sky City" community of New Mexico’s southwest Indians. At the Acoma Pueblo, Native people carry on the customary traditions of their ancestors through Native American pottery-making and tribal celebrations.

9:00 am to 5:00 pm

Pre-registration required; $59 fee per person per seminar; space is limited; attendance at Winter Institute is not required.
The IndieCommerce Institute is an interactive, classroom-style workshop for users of ABA's IndieCommerce platform. Attendees can register for either a morning or an afternoon seminar for $59 each, or for both morning and afternoon for $118. Each seminar will include step-by-step instructions for each topic covered. See complete IndieCommerce Institute schedule here. Register here

9:00 am to 4:00 pm

Pre-registration required; $119 fee per person; space is limited and lunch is provided. Register here

A one-day seminar for anyone interested in opening a bookstore. Students will receive a crash course on the essentials of opening a new bookstore or buying an existing one. The workshop is open to ABA Provisional members and employees of Regular member stores, and is limited to three booksellers per ABA member company. Admission to Winter Institute is optional but guaranteed; separate Wi14 fee applies. The workshop will be facilitated by Donna Paz Kaufman and Mark Kaufman of Paz & Associates’ Bookstore Training Group (Fernandina Beach, Florida).

10:00 am to 3:00 pm

Organized by Arcadia author Roger Zimmerman, President of the Albuquerque Historical Society. Scheduled for 10 am, 12 pm and 1 pm. Meet at the Arcadia Welcome Desk in the Albuquerque Convention Center, 3rd Street entrance. (Tours subject to cancellation based on attendance.)

The Albuquerque Historical Society, in conjunction with Historic Albuquerque, Inc., received a grant from the Urban Enhancement Trust Fund of the City of Albuquerque to develop materials and train guides to operate a free downtown tour program. The program started in 2014 and continues to this day with eleven trained guides. The tours cover the history of the development of Albuquerque with emphasis on New Town. Over fifteen historic buildings and happenings within them are highlighted along Central Avenue between First and Eighth streets in a tour that normally takes about 1 ½-2 hours. More information about the tours can be found at: www.albuqhistsoc.org/downtown-albuquerque-walking-tours

Information about self-guided tours of downtown Albuquerque can be found at:
https://www.gpsmycity.com/tours/downtown-walking-tour-2402.html
http://www.downtownacd.org/wp-content/uploads/2015/03/HISTORICAL-MAP-FIN...

Information about guided and self-guided tours of Old Town Albuquerque can be found at:
https://www.cabq.gov/culturalservices/albuquerque-museum/events/old-town...
https://www.tripsavvy.com/a-walk-through-old-town-57830
https://www.gpsmycity.com/tours/old-town-orientation-walk-2384.html

10:00 am to 12:00 pm

Pre-registration required; $40 per person. Space is limited. Must be attending Wi14. Register here

For the first time in history, five generational groups are all working side-by-side in today’s workforce from baby boomers to millennials—and now Gen Z. Managing people from different generations and understanding their varying perspectives can be critical to fostering a successful and productive work environment. Topics covered in this workshop will include the challenges of recruitment and retention as well as the dynamics involved in creating a diverse workforce representing multiple generations of employees.

Dr. Robert G. DelCampo, is the inaugural Executive Director of the University of New Mexico Innovation Academy and current Interim Dean of University College at the University of New Mexico. Dr. DelCampo has overseen many successes, including a very successful Hispanic Leadership Development Program in collaboration with the Albuquerque Hispano Chamber of Commerce. His teaching expertise is in Organizational Behavior and Human Resource Management, and his extensive research focuses on the underrepresented members of the workforce, generational issues at work, work-family conflict, turnover and psychological contracts. He has authored seven books and published or presented over 75 papers. DelCampo has been recognized for his work and commitment to the community being named to Albuquerque Business First’s “40 Under 40" and as one of Albuquerque The Magazine’s “15 People Who Will Change Albuquerque."

11:00 am to 4:30 pm

Ingram invites everyone to relax and chat by the fire in La Sala with independent booksellers and publishers from around the country and the globe.

With more than 25 presses represented at Winter Institute and over 600 independent publishers under its wing, Ingram is home to some of the most brilliant and beautiful books in the marketplace. Come chat with publishers and editors, enjoy a cup of coffee and New Mexico’s famous biscochito butter cookies, and browse an array of books we love.

You’ll see why buyers consider Ingram such a rich resource: its distribution companies offer an incredible breadth of subject matter and beautiful objects that infuse your stores with texture, diversity, and irresistible character.

1:00 pm to 4:00 pm

Pre-registration required; $45 fee per person; space is limited. Must be attending Wi14. Register here

This seminar is an intensive, three-hour deep dive into key strategies and real-life applications of traditional and non-traditional visual merchandising (“VM") techniques. While addressing the growing challenges of booksellers’ retail and online business,VM expert Paula Taylor will take participants through a series of hands-on modules, lectures, and discussions. Attendees will learn the important role VM plays as a “secret salesperson" and how to incorporate new digital marketing concepts, technologies, and methodologies into virtual merchandising. The workshop provides hands-on examples and takeaways, positioning VM as a signature marketing tool and the key component in driving conversions and sales. The ABA Visual Merchandising workshop will emphasize practical and realistic techniques that don’t require a big budget or a massive store remodel.

Attendees will participate in hands-on activities and real-life problem solving of VM issues. The workshop includes breakout sessions and group presentations aimed at solving a series of VM problems by applying concepts and techniques learned. Participants can expect to gain practical strategies in the following categories:

  • The fundamentals of VM
  • Current trends and best practices in the merchandising industry
  • Key strategies and intent to VM
  • Omnichannel VM
  • Fixture placement and product assortment
  • How to employ failsafe merchandising techniques
  • Color psychology as a tool for merchandising and marketing

    Paula Taylor owns and operates Paula Taylor Productions. Mrs. Taylor maintains an active international consulting business in retail management, Visual Merchandising, and brand development. Mrs. Taylor’s career has included traditional, and nontraditional visual merchandising for nationally branded retail stores, independent boutiques, and pop-up shops around the globe. Paula spent 8 years as an Adjunct Professor at the Art Institute of Tucson in Fashion Design, Retail Management, and Visual Merchandising and Marketing programs.

Pre-registration required; no fee; space is limited; registrants need not be registered for Winter Institute. Email Lisa Winn (lisa@bookweb.org) to register.
Discuss the art of selling used and rare books with fellow booksellers. Topics will include merchandising policies, inventory acquisition, events, displays, remainders, online sales, store layout, and more. Hear from veterans and newbies alike about the unique world of used books. Developed and presented by Shane Gottwals of Gottwals Books and the Walls of Books Franchise (Warner Robins, GA).

2:00 pm to 5:00 pm

The Independent Publishers Caucus is an advocacy group with a mission to foster a true and mutually beneficial sense of community among independent publishers, between publishers and booksellers, and with readers through a variety of initiatives and shared resources.  This meeting is by invitation only to independent publishers and their staff.  For more information, visit www.indiepubs.org/winter-institute or email info@indiepubs.org.

4:15 pm to 4:45 pm

4:45 pm to 5:30 pm

Mentors and Mentees meet before the Welcome Reception. Mentors will be holding name paddles; meet your group and say hello.

5:30 pm to 7:30 pm

Co-sponsored by Shelf Awareness, ABA’s 2019 Winter Institute Welcome Reception is an opportunity to celebrate the beautiful state of New Mexico while enjoying cocktails, snacks, and the company of your colleagues from around the world.

10:00 pm to 1:00 am

An invitation to all booksellers to dance and drink with new and old friends and to ring in Winter Institute 14 together. Live music until midnight. This is a great opportunity for fun and engaging conversations about bookselling. Hosted by the National Book Foundation, Lit Hub, Bookselling Without Borders, and indie presses Archipelago, Catapult, Counterpoint, Europa Editions, Graywolf, New Directions, New York Review Books, Other Press, and Soft Skull.

Wednesday, January 23, 2019  

6:45 am to 7:15 am

7:00 am to 6:00 pm

Pick up your badge, the official Wi14 welcome bag from Candlewick, and a full schedule of Institute events. Representatives from MPIBA will also be on hand to greet you. Group and table assignments are printed on bookseller badges. Member Relationship Managers Elizabeth Roberts and Daniel O’Brien can answer any questions about ABA or Wi14.

7:30 am to 7:45 am

Mentors and mentees meet at designated tables to enjoy the breakfast keynote together.

7:45 am to 9:00 am

Reshma Saujani is the author of Brave, Not Perfect: Fear Less, Fail More, and Live Bolder, Currency.

9:00 am to 6:00 pm

The always-popular Galley Room is filled with ARCs of upcoming titles from Wi14 sponsors. A limited supply of book totes will be on hand. This year, Ingram has offered to assist in shipping your galleys back to your bookstores.

9:00 am to 11:55 am

IndieCommerce and IndieLite are ABA’s online platforms for marketing events and author appearances as well as selling books and other merchandise. Both users and non-users of IndieCommerce and IndieLite are invited to schedule a one-on-one time with a program specialist from the IndieCommerce team. Space is limited, but walk-ins are welcome. Sign up here.

Fraser Tanner and Eileen Kelly from Batch (UK) will be on hand to answer questions about the new Batch USA. Small bookseller groups will meet for 15 minutes, and can learn how to set up their Batch store portals.

9:00 am to 4:30 pm

The Mountains & Plains Independent Booksellers Association is pleased to host the Hospitality Suite at this year’s Winter Institute. Stop by for a chance to decompress, grab a beverage, and refuel before heading back out to join your peers. Open to booksellers from all regions.

9:00 am to 5:00 pm

The Quiet Room is intended to provide a quiet, calm space where conference attendees can spend time away from noise, light, and other stimuli of conference spaces. The quiet room is not available for conversations or meetings.

9:20 am to 10:20 am

Booksellers gather with colleagues to discuss one opportunity as well as one challenge for their businesses in the next year. Discussions are led by ABA Board members. Group and room assignments are printed on attendee badges.

In this detailed financial session, two booksellers will walk publishers through the ABACUS Financial Benchmarking Report and discuss the financial realities of owning and operating a general bookstore in a storefront retail space.

10:40 am to 11:40 am

Never has there been a greater need for diverse and international voices in the American market. In this session, panelists will discuss practices they have brought back to their stores from their experiences with Bookselling Without Borders, a fellowship program that sends U.S. booksellers to foreign book fairs as part of a book industry professional exchange program. Among other things, the Bookselling Without Borders program seeks to help booksellers develop concrete ideas for increasing sales of diverse and international literature in the indie market.

Your landlord can be one of the most important influencers on the success of your business, but this critical relationship is often only considered when the rent is due or when it’s time to sign the lease. Bookstore owners who have experienced the positive results of cultivating the landlord relationship will share their experiences and explore effective strategies for landlord relations. Panelists will discuss:

  • Best practices for improving landlord relationships
  • Tips for turning your landlord into an advocate for your business as well as indie businesses in your community
  • Tips for lease negotiations

If the thought of playing board games brings up childhood memories of Monopoly and Risk and not much else, you have some catching up to do. Board games are a hot trend and a growing business. And they’ve grown a lot more sophisticated than what you might remember. The popular digital games that have made the leap to board games, the games inspired by viral internet challenges, and the traditional games of your childhood all have something in common: face-to-face social interaction, which is a key component of successful independent bookstores. Come hear from booksellers who have integrated board games and play nights into their sales and events. An independent board game seller joins the panel to discuss the aspects of his business and how booksellers can bring games -- and customers -- into the bookstore.

Community educators are important bookstore allies. They work closely with children, and children need books! Making sure bookstores are carrying what teachers are recommending is essential to strengthening the relationship between the two. In this session, event planners and buyers will share how they have implemented and had success hosting Educator Nights. Booksellers will learn:

  • Why Educator Nights are important
  • How to build a bookstore’s list of educator contacts
  • The type of information educators are seeking out when they come to an in-store Educator Night

Important topics to discuss at these events

Industry experts present a review of the most recent data on the U.S. book market with a deep-dive into the latest trends. There will be plenty of new insights to help attendees improve their business in the coming year.

Increasing margin through better buying and careful budgeting can improve your cost of goods. This session will use data from ABA’s ABACUS report to outline a path to improvements in a store’s cost of goods, leading to improved financial decisions and substantial savings. The booksellers on this panel are excited to share straightforward financial practices that will make a big difference to the financial health of your business. In this session, booksellers will learn:

  • How to read the ABACUS report, including how to compare your data with national averages
  • How to make small changes to cost of goods that will result in a positive financial impact
  • How long it takes to see the results of small changes to cost of goods
  • How to evaluate which financial changes are the ones that will most benefit your business with the least worry and work

11:55 am to 1:55 pm

Enjoy lunch with reps and learn about great upcoming titles from the Winter Institute’s publisher sponsors. Seats are assigned; table numbers are printed on bookseller badges.

International guests are invited to join their colleagues from around the world for an informative discussion about the current state of the American book business. Lunch will be served.

1:30 pm to 4:30 pm

IndieCommerce and IndieLite are ABA’s online platforms for marketing events and author appearances as well as selling books and other merchandise. Both users and non-users of IndieCommerce and IndieLite are invited to schedule a one-on-one time with a program specialist from the IndieCommerce team. Space is limited, but walk-ins are welcome. Sign up here.

2:10 pm to 3:10 pm

Being an independent bookstore in today’s retail environment means working tirelessly to stay connected with your community while also promoting yourself online as an alternative to other online retailers. All independent retailers, not just booksellers, are meeting this challenge in various ways. Come to this session to hear from Albuquerque’s independent retailer stars, ask questions, and discover ideas to apply to your bookstore.

Bookstores that sell direct to schools are an invaluable resource to the local community and a successful strategy for increasing cash flow and profits. Bookseller panelists who have worked closely with their school districts will share with Institute attendees how they too can foster a relationship with school districts and add to their stores’ bottom line. In this session booksellers will learn:

  • How to find appropriate school contacts
  • How to create teacher wishlists
  • How to become a school’s one-stop book fair distributor
  • How to manage in-school author visit orders
  • Best practices for orders
  • How to establish and manage subscription services

Join your colleagues for a discussion on creating events and opportunities to highlight women's voices in the store and larger retail community. Hear from booksellers who are fostering women entrepreneurs, cross-promoting with women-owned businesses, creating dynamic in-store programming, and more. ABA members know that a diverse business district promotes a thriving local economy, and they are finding ways to ensure their stores, their communities, and their business districts are as dynamic and profitable as possible.

If you have been an owner or manager of store for five years or fewer, this is the discussion group for you! Owning and/or managing a bookstore for under five years comes with specific challenges. Join your colleagues to hear how others are addressing their own unique obstacles and advantages as a newer owner.

Pre-orders are becoming an increasingly important way in which books are sold and marketed in 2018, and indie bookstores can and should take part in this growing business. Heavily influenced by television and social media, the months before a title’s publication are critical, and pre-orders are a growing component of a book’s ultimate sales. By working with publishers to take full advantage of pre-order opportunities, indie bookstores can avoid lost sales, lost PR, and lost market share. In this session, panelists will discuss ways that stores can successfully promote and sell pre-orders to become an integral partner to publishers and authors. Learn about new methods developed and tested by a task force of indie stores--including processes and protocols for stores using various POS systems--that all stores can use to maximize pre-orders through marketing, tracking, and reporting. The session will include bookseller participation from the pre-order task force.

If you have been an owner or manager of store for six years or more, this is the discussion group for you! Owning and/or managing a bookstore for this long comes with specific challenges. Join your colleagues to hear how other longtime owners are addressing their unique challenges and opportunities.

3:25 pm to 4:25 pm

Hanif Abdurraqib is the author of Go Ahead In the Rain: Notes to A Tribe Called Quest, University of Texas Press.

4:45 pm to 5:30 pm

Focus groups designed to encourage further interaction between booksellers and publishers. There are two 45-minute shifts for booksellers; check badges for shift and time assignments.

5:30 pm to 6:15 pm

Focus groups designed to encourage further interaction between booksellers and publishers. There are two 45-minute shifts for booksellers; check badges for shift and time assignments.

6:20 pm to 7:30 pm

Wi14 lead sponsor Ingram hosts an open reception to close day one of the Institute. Join your colleagues for drinks and nibbles.

9:30 pm to 11:30 pm

Enjoy drinks and desserts at the Scholastic YA Fest Afterparty! Meet YA authors, get a first look at upcoming books, and take home gifts!

Thursday, January 24, 2019  

6:45 am to 7:15 am

7:30 am to 7:45 am

Mentors and mentees meet at designated tables to enjoy the breakfast keynote together.

7:30 am to 5:00 pm

Member Relationship Managers Elizabeth Roberts and Daniel O’Brien await your questions about ABA and Wi14.

7:45 am to 9:00 am

Margaret Atwood, author of the upcoming The Handmaid's Tale (The Graphic Novel), (Nan A. Talese/Doubleday) speaks with Erin Morgenstern, author of the upcoming The Starless Sea (Doubleday).

9:00 am to 7:00 pm

The always-popular Galley Room is filled with ARCs of upcoming titles from Wi14 sponsors. A limited supply of book totes will be on hand. This year, Ingram has offered to assist in shipping your galleys back to your bookstores.

9:00 am to 10:30 am

IndieCommerce and IndieLite are ABA’s online platforms for marketing events and author appearances as well as selling books and other merchandise. Both users and non-users of IndieCommerce and IndieLite are invited to schedule a one-on-one time with a program specialist from the IndieCommerce team. Space is limited, but walk-ins are welcome. Sign up here.

Fraser Tanner and Eileen Kelly from Batch (UK) will be on hand to answer questions about the new Batch USA. Small bookseller groups will meet for 15 minutes, and can learn how to set up their Batch store portals.

9:00 am to 5:00 pm

The Mountains & Plains Independent Booksellers Association is pleased to host the Hospitality Suite at this year’s Winter Institute. Stop by for a chance to decompress, grab a beverage, and refuel before heading back out to join your peers. Open to booksellers from all regions.

The Quiet Room is intended as a quiet, calm space where conference attendees can spend time away from noise, lights, and other stimuli of conference spaces. The quiet room is not available for conversations or meetings.

9:00 am to 12:00 pm

The Consultation Station offers booksellers the opportunity to meet with representatives from ABA’s business solution partners, POS vendors, and other service providers. The full list of Consultation Station participants and contact information to come.

9:20 am to 10:20 am

Implementing a system to manage store finances is key to the survival of any business. A good financial system allows you to confidently meet financial obligations from payroll to event budgets and more. This session will highlight a few tactics booksellers can use to create a better system that will help them approach and manage store finances with confidence. This discussion will include:

  • Best Practices to help you decide what part of your finances needs the most focus
  • Best practices from booksellers who have made financial mistakes and learned from them
  • Sample checklists and instructions to help you develop a system that keeps you accountable

There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, booksellers will see sample event grids from publisher panelists and learn more about how publishers approach author tours and what they are looking for from bookstores. Booksellers will learn:

  • The number-one thing publishers are looking for in potential events
  • How to make your event proposal stand out
  • How to use Edelweiss to make your grids more specific
  • Important ways to follow up after you submit the grid

This idea exchange, moderated by members of the ABA Diversity Task Force, provides an opportunity and a dedicated space for members to discuss issues of diversity and equity in their stores and communities; to share practical ideas on marketing, handselling, buying and discussing diverse books; and to talk about other related issues.

Pre-registration required; for owners and managers only.
Register here

As a bookstore owner or manager, having multiple responsibilities means your to-do list is never done. And as your business grows, your days only get longer. In order to keep your sanity, you need staff who can take on more responsibilities and grow with the business, providing leadership in your store and possessing the confidence to represent your store in the community. For this to happen, you need employees who can think strategically, take initiative, and feel empowered to solve problems. Alden Mills—Inc. 500 CEO, Navy SEAL, and author of Unstoppable Teams: The Four Essential Actions of High-Performance Leadership (HarperBusiness)—will teach important strategies you can apply immediately to develop leaders in your stores. You’ll walk away with Alden’s C.A.R.E.-based model that focuses on building relationships in four ways—with customers, co-workers, and community.

This Advanced Education Session is designed for in-depth exploration among peers about management and operational concerns. Space is limited and registration is first-come, first-served. Each ABA member company is limited to two AES participants. ABA will attempt to accommodate all interested stores with at least one AES placement; assignments will be e-mailed prior to the start of Winter Institute. Presented twice on Thursday, 1/24: 9:20 to 10:20 am and 3:30 to 4:30 pm.

What if everyone read James Baldwin? He’s one of our most acclaimed 20th century thinkers, his writing exploring countless facets of American society and diving into subjects like sexuality, politics, marriage, police brutality, the Church, race, and love. He observed and critiqued humanity in a way that still resonates with so many of us in 2018 because his words and voice are timeless. Baldwin's groundbreaking work has inspired generations of fervent readers and fans, but what if we could widen that audience? Spread Baldwin's texts even further? Sell his work better, recommend him more frequently alongside other literary giants? We believe we can. Join the National Book Foundation for its new Author in Focus program featuring the work of James Baldwin, a four-time National Book Award nominee. The Foundation will be joined by two dynamic authors at Winter Institute as they help to answer the question of why James Baldwin's work has, does, and will always matter. This event was made possible by the Ford Foundation and Velvet Film.

In this session, an expert will provide insider knowledge and resources to help booksellers build distinct brands and increase presence on Instagram and other social platforms, while retaining the authenticity and individuality that makes independent bookstores so special.

One minute of planning can save you ten minutes in execution. Planning skills can make you a more effective bookseller and help prevent burnout because planning creates efficiency and leads to improved productivity. Cindy Dach, co-owner of Changing Hands Bookstores (Tempe, AZ), will teach booksellers techniques for time management, planning and organizing daily tasks, all with an eye toward completing the big-picture projects. This session is part of Changing Hands' professional development program.

10:40 am to 11:40 am

The Town Hall is an opportunity for open discussion about industry and association issues. ABA Board President Robert Sindelar (Third Place Books, Lake Forest Park, WA) and Vice President Jamie Fiocco (Flyleaf Books, Chapel Hill, NC) will facilitate the meeting. The full ABA Board will respond to questions and comments from all booksellers; booksellers who would like to send questions in advance can e-mail townhall@bookweb.org.

12:00 pm to 2:00 pm

Enjoy lunch with reps and learn about great upcoming titles from the Winter Institute’s publisher sponsors. Seats are assigned; table numbers are printed on bookseller badges.

Developed for author guests at Winter Institute this lunch panel features booksellers who have formulated best practices for creating events that benefits both store and author. This session will cover a number of issues, from author publicity to dealing with pre-event nerves.

International guests are invited to lunch with their colleagues and participate in an informal discussion about bookselling developments and trends from around the world. All countries represented at Wi14 will be given an opportunity to provide a short country report. Take a break, relax, and enjoy an informal discussion with other international bookselling colleagues.

2:00 pm to 5:00 pm

IndieCommerce and IndieLite are ABA’s online platforms for marketing events and author appearances as well as selling books and other merchandise. Both users and non-users of IndieCommerce and IndieLite are invited to schedule a one-on-one time with a program specialist from the IndieCommerce team. Space is limited, but walk-ins are welcome. Sign up here.

Fraser Tanner and Eileen Kelly from Batch (UK) will be on hand to answer questions about the new Batch USA. Small bookseller groups will meet for 15 minutes, and can learn how to set up their Batch store portals.

The Consultation Station offers booksellers the opportunity to meet with representatives from ABA’s business solution partners, POS vendors, and other service providers. The full list of Consultation Station participants and contact information to come.

2:20 pm to 3:20 pm

Indies Introduce is about what independent booksellers do best: Discovering exciting debut authors and sharing the best with readers across the country. You will hear about the title selection process from the bookseller panelists who curated the list, which, according to Destenie Fafard of Cellar Door Books (Riverside, CA), provides panelists with "the privilege of reading debut authors’ work and giving a spotlight to those who perhaps wouldn’t be seen without our platform." Many of this season’s debut authors will be present to read a short passage and answer a question posed by one of the panelists.

3:40 pm to 4:40 pm

ABACUS is a yearly benchmarking survey that gathers essential information and insights on bookstore financials. This unique and actionable data is key to a store’s long-term viability, as it can be used to create budgets and analyze important business questions. Bookseller panelists who regularly submit to ABACUS will explain how they have been able to implement changes based on their ABACUS report. In this session, booksellers will learn:

  • How to read key lines in an ABACUS report
  • How to recognize and make changes in bookstore financials
  • Important points to consider when making short- and long-term budgets based on ABACUS data

Information on how and when to submit your data to participate in the ABACUS report

Scenario: your store's children's bookseller is out sick and not one general bookseller has even an inkling about kids’ books. Never fear! Geared towards general booksellers with ZERO experience in the kid’s department, children’s frontlist booksellers on this panel will provide a crash course to prepare any bookseller to head into the children's department. In the session, general booksellers will learn:

  • Key phrases to use when selling a kids book
  • Important questions to ask a child and a parent when selecting a book
  • Signs to look for when selecting a book (shelf talkers, inferences from the cover)
  • Basic important information to always have in their back pocket
  • Where to look for recommendations

Keeping your bookselling team connected is an ongoing challenge. From Podio to Slack and Team Snap, technology continues to offer ways to manage projects and communicate with staff. A panel of booksellers will review the tech tools they are using to good business effect. This discussion will provide insight into:

  • Options for both project management and staff communication
  • Choosing the best tech solution for your needs
  • Letting go of systems that do not work
  • Understanding when technology is NOT the answer

Pre-registration required; for owners and managers only.
Register here

As a bookstore owner or manager, having multiple responsibilities means your to-do list is never done. And as your business grows, your days only get longer. In order to keep your sanity, you need staff who can take on more responsibilities and grow with the business, providing leadership in your store and possessing the confidence to represent your store in the community. For this to happen, you need employees who can think strategically, take initiative, and feel empowered to solve problems. Alden Mills—Inc. 500 CEO, Navy SEAL, and author of Unstoppable Teams: The Four Essential Actions of High-Performance Leadership (HarperBusiness)—will teach important strategies you can apply immediately to develop leaders in your stores. You’ll walk away with Alden’s C.A.R.E.-based model that focuses on building relationships in four ways—with customers, co-workers, and community.

This Advanced Education Session is designed for in-depth exploration among peers about management and operational concerns. Space is limited and registration is first-come, first-served. Each ABA member company is limited to two AES participants. ABA will attempt to accommodate all interested stores with at least one AES placement; assignments will be e-mailed prior to the start of Winter Institute. Presented twice on Thursday, 1/24: 9:20 to 10:20 am and 3:40 to 4:40 pm.

As part of the pilot program of the Open Discussion project, five independent bookstores will be launching reading groups in the fall of 2018 with the goal of bringing liberals and conservatives together to discuss the issues that divide them. The Open Discussion Project is sponsored by the National Coalition Against Censorship (NCAC) in partnership with ABA. NCAC and ABA are inviting booksellers to join the Open Discussion Project when it goes national next year. A panel of booksellers who are participating in the pilot will discuss their experience.

The goal of this session is to help bookstore owners and employees learn how to empower themselves to end uncomfortable situations, including harassment, with professionalism and respect. Among other things, the panel will discuss tips for identifying and navigating out of these distressing situations and suggestions for talking points booksellers can rely on while under duress. Booksellers will hear discussions on:

  • Prioritizing personal safety
  • Tips for changing the power dynamic
  • Tips for extricating yourself from a situation in a professional way
  • Learning how to ask for help when needed

Creating and nurturing relationships with publishers is key to building a thriving business. Panelists in this session will provide an overview of how publishers work with independent bookstores and discuss steps booksellers can take to capitalize on and grow these relationships. Booksellers will learn:

  • Best practices for networking with publishers at industry events
  • What publishers look for in event proposal and how to land the A-List author
  • Best practices for pitching events in person
  • How to keep your relationships moving forward

5:00 pm to 6:30 pm

Thanks to the generosity of ABA’s publisher sponsors, many authors and illustrators will be on hand to chat with booksellers and autograph new and forthcoming titles at the Author Reception. Hors d’oeuvres and refreshments will be served.

9:30 pm to 11:00 pm

Join the National Book Foundation for a screening of Raoul Peck's award-winning documentary on James Baldwin, "I Am Not Your Negro." Inspired by a manuscript left unfinished at the time of his death, the film uses Baldwin's collection of personal notes and letters to recount the lives of his friends and civil rights leaders Malcolm X, Martin Luther King Jr., and Medgar Evers, and explores the history of racism in the United States. This screening was made possible by the Ford Foundation and Velvet Film.

Friday, January 25, 2019  

6:45 am to 7:15 am

7:30 am to 8:00 pm

The always-popular Galley Room is filled with ARCs of upcoming titles from Wi14 sponsors. A limited supply of book totes will be on hand. This year, Ingram has offered to assist in shipping your galleys back to your bookstores.

7:30 am to 3:00 pm

Member Relationship Managers Elizabeth Roberts and Daniel O’Brien can answer any questions about ABA or Wi14.

7:45 am to 9:15 am

Enjoy breakfast while hearing about great upcoming titles from more of Winter Institute’s publisher sponsors. Seating is unassigned for this breakfast.

9:15 am to 5:00 pm

IndieCommerce and IndieLite are ABA’s online platforms for marketing events and author appearances as well as selling books and other merchandise. Both users and non-users of IndieCommerce and IndieLite are invited to schedule a one-on-one time with a program specialist from the IndieCommerce team. Space is limited, but walk-ins are welcome. Sign up here.

The Quiet Room is intended to provide a quiet, calm space where conference attendees can spend time away from noise, lights, and other stimuli of conference spaces. The quiet room is not available for conversations or meetings.

9:15 am to 4:00 pm

The Mountains & Plains Independent Booksellers Association is pleased to host the Hospitality Suite at this year’s Winter Institute. Stop by for a chance to decompress, grab a beverage, and refuel before heading back out to join your peers. Open to booksellers from all regions.

9:15 am to 12:00 pm

Booksellers have the opportunity to meet with small and mid-size publishers for informal conversations. These publishers, many of which are first-time ABA event sponsors, will have sample copies of their books, as well as additional copies for giveaways at their discretion.

Fraser Tanner and Eileen Kelly from Batch (UK) will be on hand to answer questions about the new Batch USA. Small bookseller groups will meet for 15 minutes, and can learn how to set up their Batch store portals.

The Consultation Station offers booksellers the opportunity to meet with representatives from ABA’s business solution partners, POS vendors, and other service providers. The full list of Consultation Station participants and contact information to come.

9:15 am to 10:45 am

Immediately following their breakfast presentations, reps from participating publisher sponsors will be available to meet with interested booksellers for further discussion. The following publishers will be available:
Arcadia Publishing
Blair
Creston Books
DC Entertainment
Granity Studios
Greystone Books
Harvard University Press
Holiday House
Manga Classics
Patagonia Books
Phaidon
Poisoned Pen Press
Restless Books
University of Minnesota Press
University of Texas Press

9:30 am to 10:30 am

Graphic novel aficionados know that graphic novels are more than superheroes and onomatopoeia. They are also an integral tool for children who are unenthusiastic about reading or who are struggling with reading comprehension. In this session booksellers will hear from graphic novel publishers, booksellers, and educators and will learn:

  • How teachers are implementing graphic novels in the education system
  • How graphic novels can impact middle grade students' reading achievements
  • Language booksellers can use when discussing graphic novels with parents

If you are thinking about opening a second location -- or if you have recently done so -- this session is for you. A panel of experts who have been through the process will share tips and provide insight on how to know if opening a second store is the correct decision for your business, and if so, how to navigate the process. The topics discussed will include:

  • Review: Make sure your business is currently financially stable
  • Resources: monetary, staffing, and current owner responsibilities
  • Financing: Accessing traditional financing and other options

Market research: Ensuring your choice for the second location is sound

On April 28, indie booksellers will celebrate the fifth annual Independent Bookstore Day (IBD). In this panel, new concepts and a new ordering system will be revealed. Attendees will hear from booksellers who have figured out how to make the most of IBD and increase their sales dramatically. It takes a little effort and imagination, but having a highly successful Independent Bookstore Day doesn’t have to tax your staff or break the bank. Booksellers will learn:

  • How to order and make the most of the IBD exclusive merchandise
  • How to throw a party that will get people into your store
  • How to publicize your store’s party
  • How to take advantage of social media

Independent bookstores are champions of innovation when it comes to business models. For the last few years, many bookstores have added bars to their business model by blending books with booze. This session will feature booksellers from both small and large stores who have experienced the successes and challenges of this business model.

As the #MeToo movement continues to highlight notable figures’ sexual misconduct, many booksellers are struggling with what that means for the inventory on their shelves, the authors they invite for signings, and the responsibility they have to their community. If you have found yourself thinking deeply about this and discussing it with colleagues, this idea exchange is for you. Facilitated by a professional moderator, this is an opportunity for booksellers to participate in this important discussion.

10:45 am to 11:45 am

Join us for an inspiring and informative look at the book industry through the combined experiences of ABA past presidents still actively engaged in the management of their stores. As booksellers, their innovation and leadership not only grew their individual businesses -- often in challenging times -- but also helped bring about the resurgence of indie bookselling that we have seen over recent years. This expert panel will share lessons learned from a lifetime of bookselling and discuss their thoughts on the current state of the industry.

12:00 pm to 1:30 pm

Enjoy lunch and meet an additional lineup of authors and illustrators from Winter Institute’s sponsors, who will be on hand to chat with booksellers and autograph their new and forthcoming titles.

1:30 pm to 7:00 pm

Booksellers have the opportunity to meet with small and mid-size publishers for informal conversations. These publishers, many of which are first-time ABA event sponsors, will have sample copies of their books, as well as additional copies for giveaways at their discretion. See the list of Meet the Presses participants here.

1:45 pm to 2:45 pm

If you have been in business for five years or fewer, this is the session for you. Hear from booksellers who will look back over those first critical years and share tips for making it through the next five.

Genre book buyers are dedicated readers who are willing to spend time and money on these titles. Whether it’s mystery, romance, science fiction, or another genre, independent booksellers can profit by creating ways for these readers to connect, purchase titles, and enjoy lively discussions. This idea exchange is an opportunity for booksellers to discuss genre marketing, merchandising, events, and more.

IndieCommerce™ is the ABA’s e-commerce platform for independent bookstores. The system provides the tools for indie bookstores to create unique, content-rich, and easy-to-operate, fully transactional, e-commerce enabled websites. Over the past few years, the IndieCommerce team has been working closely with booksellers to to help them achieve their online marketing and sales goals. This session will highlight some of the most impactful changes that individual stores have made to their websites over the past year, including before and after examples.

The ability to stay in business for decades—and longer—means weathering change by staying adaptable and flexible. Customer relationships and sales are just part of the equation that can ensure the longevity of a business and even turn it into a celebrated, longstanding institution. Careful planning and understanding of your store’s resources, a flexible business plan, continuously improving operations, and a culture that willingly embraces change in order to adapt and improve are all factors that influence where your business will be around in 5, 10, or 20 years—or more. A a panel of longtime booksellers as well as an expert in business planning will lead this not-to-be-missed conversation.

You only have a few seconds to attract—and hold—a customer’s attention, so it’s critical that you get it right if you want to turn a browser into a buyer. From the whimsical to the thought-provoking, store displays done right tell a story that taps into a customer’s needs—needs for entertainment, introspection, fantasy, connection, and more. Booksellers who are skilled at telling stories through engaging displays will present tips and visuals on how to make an eye-catching in-store displays that turn browsers into buyers.

1:55 pm to 4:25 pm

Fraser Tanner and Eileen Kelly from Batch (UK) will be on hand to answer questions about the new Batch USA. Small bookseller groups will meet for 15 minutes, and can learn how to set up their Batch store portals.

2:00 pm to 5:00 pm

The Consultation Station offers booksellers the opportunity to meet with representatives from ABA’s business solution partners, POS vendors, and other service providers. The full list of Consultation Station participants and contact information to come.

3:00 pm to 4:00 pm

4:15 pm to 4:45 pm

You met some great booksellers in your Bookseller Discussion Groups. Join them again for a self-guided exploration of your Wi14 educational experience. This capstone session will help you set achievable goals and create actionable steps for improving your business.

5:00 pm to 6:00 pm

Booksellers will be entertained by Karen Kilgariff and Georgia Hardstark, the hosts of the hit true crime/comedy podcast My Favorite Murder, and enjoy some lively tunes from a local mariachi ensemble. In addition to hosting My Favorite Murder, Karen and Georgia are the authors of Stay Sexy & Don't Get Murdered: The Definitive How To Guide, a Winter/Spring 2019 Indies Introduce debut selection to be published by Forge Books in May 2019.

6:00 pm to 7:00 pm

Close out Wi14 to the sounds of mariachi music, signings with the Salute to New Mexico authors plus Karen Kilgariff and Georgia Hardstark (Stay Sexy & Don't Get Murdered: The Definitive How To Guide,), and a fun, fast round of the Binc Heads or Tails Fundraiser.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

 

 

Copyright 2018 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy