IndieCommerce Institute 2020 - IndieCommerce Seminar

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IndieCommerce Institute (ICI) 2020 will be held on Tuesday, January 21, at Winter Institute (Wi15) in Baltimore. The schedule below is subject to change.

If you are an IndieLite store, please check the IndieLite Seminar schedule here.


The IndieCommerce Seminar will include the following sessions:

Site Building — Understanding the Basic Building Blocks of an IndieCommerce Site
9:00 am – 10:00 am

Do you find terms like “page,” “block,” “menu,” “content,” “views,” etc., confusing and making it hard for you to build your IndieCommerce site to your liking? You are not alone. In this session, we will explore the terms and technology behind your website, what these items are for, how they depend on each other, and how they all fit together to create an amazing and rich website.

Custom Products
10:00 am - 11:00 am

Selling store merchandise, gifts, and toys on your website has become easier! In this session, we will walk you through the steps for creating these custom products in bulk, creating “views” for promoting them on your website, and generating custom sales reports.
Bonus: Get a sneak peek at our new signed copies feature!

Promoting and Selling Pre-Orders
11:00 am – 12:00 pm

Did you know your IndieCommerce website has great tools for handling pre-orders? In this session, we will cover everything from creating custom products for pre-order titles all the way to processing these pre-orders and generating custom reports. We will share best practices and marketing tips from other IndieCommerce stores.

New Features
12:00 pm – 1:00 pm

Don’t have the time to keep up with all the new features the IndieCommerce team is rolling out? Don’t worry, we got you covered. This session will include a live demonstration of all the recently added features and how your site can benefit from them.


About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]



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