Winter Institute 2022 Program

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Levels
Foundational: Focus on introduction and awareness to a topic. Appropriate for those with limited experience of the subject area seeking introductory understanding.

Applied: Focus on practical takeaways built on existing foundational experience. Appropriate for those seeking to build on, apply, or enhance existing knowledge.

Deep Dive: Focus on strategic implementation of detailed topics. Appropriate for those with substantial knowledge seeking information to heighten expertise.

Schedule subject to change.

Monday, February 14, 2022  

4:50 pm to 5:50 pm ET

Edelweiss: Growing Sales with Emails (Applied) Junior Ballroom C, Floor 3, DECC

Join email marketing experts from Edelweiss and bookstores that have been using Edelweiss360, a free tool that helps stores generate sales with simple targeted email marketing. Stores will share what has worked best for them and what they’ve learned, and representatives from Edelweiss will demonstrate how an email campaign can be created in under five minutes. We’ll leave time for Q&A at the end. You’ll be sure to leave with at least one great idea you can implement immediately for your store, no matter the type of email marketing platform you use!

Schedule subject to change.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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