Winter Institute 2022 Program

Wi2022 Home


Levels
Foundational: Focus on introduction and awareness to a topic. Appropriate for those with limited experience of the subject area seeking introductory understanding.

Applied: Focus on practical takeaways built on existing foundational experience. Appropriate for those seeking to build on, apply, or enhance existing knowledge.

Deep Dive: Focus on strategic implementation of detailed topics. Appropriate for those with substantial knowledge seeking information to heighten expertise.

Schedule subject to change.

Tuesday, February 15, 2022  

3:45 pm to 4:45 pm ET

Idea Exchange: Best Practices for Optimizing Store-Branded Merchandise (Applied) Junior Ballroom D, Floor 3, DECC

Bookstore-branded merchandise is a unique way to capitalize on the story and personality of your store. If you have had success with various vendors or specific merchandise, come share your experiences with your colleagues! And if you are considering offering branded merchandise, but aren’t sure where to start, this is the perfect space to ask for recommendations. Come prepared to crowdsource ideas, best practices, and resources — and to learn.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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