Customer experience and marketing funnels are visualizations that outline the process of turning customers into advocates, which in turn drives awareness and lead generation. Funnels are useful tools to help you visualize the path people take from when they first find out about your business to when they convert into customers. This Marketing Meetup will provide a general overview of how to create a customer/marketing funnel, as well as examples of ones bookstores are currently using. During this interactive session, you'll have an opportunity to outline your own funnel. Come ready with your store's target audience in mind.
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