Wi2023 Program

Tuesday, February 21, 2023  

10:40 am to 11:40 am

Curating Delight (Bookseller Panel) 608, Level 6, Seattle Convention Center

Bookstores are places that go beyond merchandising — they transport readers to other worlds. The physical environment of your store should do the same and evoke the transportive experience of reading. Curate delight through all five senses! Partner with local candlemakers to create scent marketing for your store; bring in signature sweets; learn how to use cinematic color palettes that capture the mood of your store; create playlists that set the vibe and show off your booksellers’ personalities; even unique textiles tell a story. Find the magic ingredients that can be used to curate the unique experience of being in YOUR store. In this workshop, you will reimagine your store as a garden of earthly delights, and come up with a plan to curate delight in your store.


Speakers: Revati Kilaparti, Old Firehouse Books (Fort Collins, Colorado); Cris Siqueira, Lion's Tooth (Milwaukee, Wisconsin); Samuel Krowchenko, Literati Bookstore (Ann Arbor, Michigan); Cassie Clemans, Roundabout Books (Bend, Oregon)


About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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