Wi2023 Program

Tuesday, February 21, 2023  

10:40 am to 11:40 am

IndieCommerce 2.0 (IndieCommerce Team) 607, Level 6, Seattle Convention Center

IndieCommerce 2.0 (IC 2.0) is ABA’s newest e-commerce platform, designed and built specially for independent bookstores. IC 2.0 is a full-service e-commerce solution as well as a powerful marketing tool for bookstores to drive online customers into their stores. Whether you are already an IndieCommerce or IndieLite store, or looking for an e-commerce solution for your store, this session is for you.

Presented by Geetha Nathan, Senior IndieCommerce Manager, this session will highlight the powerful feature set available on IC 2.0, plans for the future, and success stories from new IC 2.0 bookstores. Current IndieCommerce and IndieLite stores can walk away with a clear understanding of the migration process, how their current site will be migrated over to the new platform, and what they can do to prepare for it.

Speakers: Geetha Nathan, American Booksellers Association (White Plains, New York)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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