Wi2023 Program

Wednesday, February 22, 2023  

9:05 am to 10:05 am

What Pop-up and Mobile Stores Can Learn from Book Fairs (Bookseller Panel) 606, Level 6, Seattle Convention Center

What is a book fair if not a mobile and pop-up bookstore appearing at different times at various locations? In this session, bookstores with robust and successful book fair programs will share how to apply their book fair business principles of inventory management, set up, and execution to the inventive business models of pop-up and mobile bookstores. Presented by the ABC Children’s Group for all booksellers.


Speakers: Molly Olivo, Child's Play Toys and Books (Washington, District of Columbia); Heather Hebert, Children's Book World (Haverford, Pennsylvania); Valeria Cerda, La Revo Books (Greenfield, Wisconsin); Holly Weinkauf, Red Balloon Bookshop (St. Paul, Minnesota)


About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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