Wi2023 Program

Wednesday, February 22, 2023  

2:35 pm to 3:35 pm

Youth Programs to Capture the Gen Z Market (Outside Expert) 609, Level 6, Seattle Convention Center

Gen Z — ages 10 to 25 years old — is the largest population in the world. Come to this fun panel where members of Gen Z will share their thoughts on merchandise, marketing, and partnerships that engage this essential group of readers with buying power. Presented by the ABC Children’s Group for all booksellers.


Speakers: Tegan Tigani, Queen Anne Book Company (Seattle, Washington); Rachel; Aurora; Payton


About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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