This session will offer insight into the small data sets you didn’t know you had and how to mine data to better focus your efforts. Information from POS reports, one-question customer surveys, and even understanding store traffic patterns can make the difference between a good day and a great one.
Speakers: Cynthia Compton, 4 Kids Books & Toys (Zionsville, Indiana); Melissa DeMotte, The Well-Read Moose (Coeur d'Alene, Idaho)
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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