A Year of In-Store Promotions

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Thursday, January 23, 2014 4:00 PM to 5:15 PM EST
ABC Group Presents:
Are you making the most of your ABC Group membership by taking full advantage of the many promotions available to you? Come to this session to brush up on what types of in-store promotions your ABC Group membership provides and to learn what your fellow booksellers are doing to translate them into crowd-pleasing events and sales.  
 
Becky Anderson, Anderson's Bookshop (Naperville, IL); Sara Hines, Eight Cousins (Falmouth, MA); Mara Lynn Luther, Chapter One Book Store (Hamilton, MT)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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