You’ve Got Mail — Best Practices for Sending a Newsletter Customers Want to Read

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Wednesday, June 20, 2018 2:45 PM to 3:45 PM EDT
Grand B

Newsletters are an easy and fun way to communicate to your customers what’s happening in your bookstore. Bookselling panelists who have mastered newsletter writing will dissect what makes a successful newsletter.

Panel: Kenny Brechner, Devaney, Doak & Garrett Booksellers; Broche Fabian, Quail Ridge Books; Jessica Palacios, Once Upon a Time

Kenny Brechner, Devaney, Doak & Garrett Booksellers Broche Fabian, Quail Ridge Books Jessica Palacios, Once Upon a Time

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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