Happy Independent Bookstore Day to you and your customers!

The time has finally come to throw the biggest independent bookstore party ever! Wrapping up a Spirit-filled week, please know that we are cheering all 2,000+ participating stores on and wishing you all a fantastic Independent Bookstore Day.

We were thrilled to see so many stores (and customers) join in on #BookstoreSpiritWeek!

To Do:

  • Promote Indie Bookstore Day front and center on all your social media channels, website, and newsletters!
  • Enjoy the party!
  • Tag @americanbooksellers on Instagram and @IndieBound on Facebook on Saturday along with #IndieBookstoreDay and we’ll share on our channels. We encourage you to share other stores’ celebrations as well. It’s a national party after all!
  • Thank your customers for supporting your store on Independent Bookstore Day! Keep the party going if there are exclusives remaining!
  • Be on the lookout for the Sell Thru Survey opening Monday, April 27, to Friday, May 1.
  • Share your media mentions! Email your store’s story to [email protected] to be added to the IndieBound Indie Bookstore Day Media Coverage webpage.
  • Email your Indie Bookstore Day display photos to [email protected]!

Partner Promotions:
Indie Bookstore Day sign at BookCon

    Reminders:

    • Please contact [email protected] for questions related to your IndieCommerce site.
    • Contact your Ingram representative with questions about your order.

    Key Dates to Know:

    • April 25, 2026, the last Saturday in April: Independent Bookstore Day
    • April 27: Sell-Thru Survey Opens
    • May 1: Sell-Thru Survey Closes

    Stay tuned for future updates via our newsletters. Missed an issue of the Indie Bookstore Day Newsletter? Catch up on them all on BookWeb.

    Questions? Contact Courtney Wallace, Senior Marketing Manager at [email protected].

    Independent Bookstore Day
    American Booksellers Association
    Copyright 2026
    [email protected]

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