The IndieCommerce Newsletter

The ABC 2016 Best Books for Young Readers Catalog

Holiday shopping for kids and YA offers a tremendous opportunity for your store. You can highlight a great selection of books right now by linking to the 2016 ABC Best Books for Young Readers Catalog. This is a test example of the link: http://abatest.d7.indiebound.com/holiday/ABC/index.html 
For your website, just replace "abatest.d7.indiebound.com" with your store's website URL. (It should look something like “http://www.YourStoreName.com/holiday/ABC/index.html”).  

Stores can add the link in a block or as part of a menu. Questions? Email staff@bookweb.org

NEW Feature: Checkout Stepper

Checkout Stepper is a new feature that shows customers exactly where they are in the process. Each progressive stage of checkout is indicated with a darker color; this way, customers know if they are done or need to supply additional information. The Stepper is a big help in resolving customer uncertainty about incomplete shopping carts. To enable this feature on your site, contact staff@bookweb.org.  

IndieCommerce One-on-Ones Continue

The IndieCommerce team is conducting one-on-one sessions at regional shows this fall.  Check this page for shows that are currently accepting registration for one-on-one appointments. We will update the list as registrations opens.. Current IndieCommerce members–as well as stores that are interested in learning more about joining IndieCommerce – are invited to make an appointment.

If you are attending the NAIBA 2016 Tradeshow in Baltimore Maryland, appointments are being  held on Saturday October 15, and Sunday October 16, 2016. All one-on-one sessions will be held in Constellation F. Register for an appointment at NAIBA today! Walk-ins are also welcome.

eBook Sales Remain Steady

Each week hundreds of customers purchase eBooks from the network of IndieCommerce websites. With no overhead, eBooks are like little digital gifts that keep on giving. ABA and Kobo both encourage stores to promote “eBooks” rather than “Kobo” on their homepages, since the brand is less important than the product.

Book House of Stuyvesant Plaza offers a great example of how well the bright blue eBook button works above the fold on the homepage:

If you’re part of the Kobo eReading program, offer your customers a $5 credit for new accounts and easy access to digital content: Grab the latest Kobo eBook button on the block configuration page at: Structure -> Blocks -> Kobo eBooks Info -> Configure

Fall eBook Price Promotions 

Stores can promote Kobo Daily Deals with a link to the dedicated page at https://store.kobobooks.com/p/deals. Find the Daily Deals banner in the Designs & Downloads section of BookWeb.org. For a list of other fall eBook promotions visit this page. Would your customers be interested in any of these? Add the links to your homepage to find out.   


Thanks for reading. Feel free to email us with any thoughts, questions, or suggestions.
The IndieCommerce team

For past editions of IndieCommunication, visit this page.

Phillip Davies, IndieCommerce Director
American Booksellers Association | 333 Westchester Avenue, Ste S202 | White Plains, NY 10604
Phil@bookweb.org |
914-406-7527 | www.BookWeb.org
333 Westchester Ave
Suite S202
White Plains, NY 10604
United States


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