American Booksellers Association members participating in the Constant Contact [4] affinity program will begin receiving rebate checks this week. The checks are being sent to current bookstore members that paid for Constant Contact e-mail marketing services between April 30, 2006, and April 30, 2007.

A bookstore's rebate is equivalent to an average of the monthly fee paid to Constant Contact over the 12-month period. The monthly fee is based on the number of unique addresses on a bookstore's list.

Constant Contact enables booksellers to easily create professional looking e-mail newsletters, collect visitor e-mail addresses and interests, import in-house permission-based e-mail addresses, target e-mails to specific audiences, manage lists and track results, and more. The program is also CAN-SPAM compliant.

ABA's business affinity programs [5], designed to help independent booksellers compete in a rapidly changing marketplace, include discounted credit card processing, low-cost business insurance, discounts on small-package and freight shipping, and more.

Questions about Constant Contact rebates should be addressed to ABA Marketing Director Jill Perlstein at [email protected] [6].