Promoting Kobo eBooks and/or Kobo Devices, In-store and Online

Kobo eReading partipants are encouraged to promote the program in-store and online. For an example of how one store, Pomegranate Books in Wilmington, N.C. promotes eBooks during author events, and acquires new affiliated Kobo accounts, see here.

Kobo also schedules campaigns to promote Kobo eBooks, the various Kobo eReaders, and the Kobo brand name.  These campaigns and promotions may be device-focused or content-focused; they may consist of a limited-time price special or a giveaway; they may be tied to a new product launch or to increasing awareness of the Kobo brand. For many of the campaigns, Kobo creates unique posters, banners and other creative items for ABA stores. These materials as well as Kobo logos and device images are housed in the Kobo section of Designs and Downloads. 

For an example of a device-oriented price promotion, read about the 2013 Kobo Mini Valentine’s Special with Free Snapback.

For an example of a content giveaway promotion, read about the 2012 Art Forger Free eBook with Device Purchase.

Many publishers are also working with ABA and Kobo to create limited time eBook focused promotions. Please bookmark this page to check back for current and upcoming Kobo and eBook promotions and marketing campaigns. Bookselling This Week reports on all campaigns as well.  (To receive the free weekly BTW emails please subscribe here.)

Recent and Upcoming Kobo/eBook Promotions: Members, please see the Kobo Announcment Archive for the complete list and description of Kobo promotions.

For more information about Kobo please email kobosupport@bookweb.org. Promotions are subject to change or cancellation.