This Saturday, April 17, is the first annual celebration of e-Free Day. IndieBound created e-Free Day as a way for booksellers to encourage customers to put down their electronic gadgets and pick up a book instead!

The ready-made marketing campaign features downloadable e-Free posters,bag stuffers, and a list of activity ideas that stores can use to create in-store events in IndieBound's Bookseller DIY [6] section.

The Fountain Bookstore [7] in Richmond, Virginia, will celebrate e-Free Day with author Amy Brecount White (Forget-Her-Nots, Greenwillow). "Learn about the Language of Flowers and meet the author as Fountain celebrates the first annual E-Free Day!" says the Fountain website. "Unplug! Get out and learn something new from a real live person, not Skyped, not on Twitter, not on YouTube…."

Athens, Georgia's Avid Bookshop [8] isn't open yet, but that's not stopping Janet Geddis from advocating for e-Free Day online. "I did organize an e-Free Day event on Facebook and sent it out to all sorts of people," she said. "Last time I checked, I was the only event on FB called 'E-Free Day [9].'".

Other booksellers planning to mark e-Free Day are Square Books in Oxford, Mississippi, and The Regulator Bookshop in Durham, North Carolina [10]. 

Booksellers who will be joining in this weekend's celebration are encouraged to contact Paige Poe, [11] ABA marketing manager. Booksellers can tweet about e-Free Day on April 18 at #eFree!