Marketing

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15 May

Participate in a Live Marketing Meetup at BookExpo

At “Carrying Your Digital Marketing Campaigns Across Multiple Platforms,” booksellers will hear from three guest booksellers about how they manage and execute digital marketing campaigns at their stores.

 
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15 May

Sign Up for May 23 Marketing Meetup: “Hosting Community Writing Contests/Creating Original Content”

This is the second in a series of three Marketing Meetups focusing on topics related to IngramSpark, the print-on-demand book publishing service and e-book distribution tool.

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15 May

Marketing Meetup Recap: Marketing the Well-Read Black Girl Book Club

The meetup, which featured founder Glory Edim and three guest booksellers, covered the different ways participating bookstores can market the WRBG book club.

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14 May
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Automated E-Newsletter Service for IndieCommerce/IndieLite Stores to Launch

This new, free, automated e-mail newsletter service will send five customized newsletters to IndieCommerce and IndieLite stores’ e-mail lists.

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08 May

May 9 Marketing Meetup Reminder: “Marketing the Well-Read Black Girl Book Club”

Participating ABA booksellers will hear from WRBG founder Glory Edim and two participating booksellers at “Marketing the Well-Read Black Girl Book Club,” taking place Thursday, May 9.

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06 May

Marketing Meetup: Live at BookExpo!

At “Carrying Your Digital Marketing Campaigns Across Multiple Platforms,” booksellers will hear from four guest booksellers about how they manage and execute digital marketing campaigns at their stores.

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01 May
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Sign Up for May 9 Marketing Meetup: “Marketing the Well-Read Black Girl Book Club”

Booksellers will hear from WRBG founder Glory Edim and two participating booksellers at “Marketing the Well-Read Black Girl Book Club,” ABA’s upcoming marketing meetup on Thursday, May 9.

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01 May

Snag Your Spot! Sign-Ups Continue for 2019 #HarperCollinsLovesIndies Facebook Live Program

In contrast to the previous two years, #HarperCollinsLovesIndies videos will focus more on hand-selling in 2019 than on store tours. This year’s livestreamed videos will air on Thursdays instead of Saturdays. 

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01 May

Marketing Meetup Recap: IngramSpark and Your Bookstore

The latest Marketing Meetup hosted by ABA focused on IngramSpark, a print-on-demand book publishing service and e-book distribution tool. 

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23 Apr
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Sign Up for April 25 and May 9 Marketing Meetups

ABA will present two new marketing meetups in upcoming weeks: “Hosting Successful and Profitable Local Author Education, Marketing, and Event Programs” and “Marketing the Well-Read Black Girl Book Club.”

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16 Apr

Ten Years On, Just the Right Book Continues Delighting Customers

Here, R.J. Julia Booksellers founder Roxanne Coady shares the history of book subscription service Just The Right Book, along with a humorous bit of customer feedback.

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16 Apr
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Marketing Meetup Recap: Influencer Marketing

The latest Marketing Meetup hosted by ABA covered the different ways booksellers can market their stores by partnering with local and global social media influencers.

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15 Apr

Sign Up for April 25 Marketing Meetup

Guest speakers will discuss their respective local author education, marketing, and event programs at ABA’s next meetup.

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10 Apr
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Bookstores Celebrate National Poetry Month With Social Media Posts

This April, booksellers nationwide are sharing their favorite poems and promoting poetry events on Facebook, Twitter, and Instagram in honor of National Poetry Month.

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10 Apr

April 11 Marketing Meetup to Focus on Influencer Marketing

ABA’s next marketing meetup will provide insight into the topic of influencer marketing, which takes the idea of a celebrity (influencer) endorsement and places it into a content-driven marketing campaign.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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