Marketing

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10 Sep

Quarto Offering Indie Bookstore Display Kits for National Coming Out Day on October 11

More than 100 bookstores and organizations from across the country have already signed up to receive the kits, which include a downloadable sign, pins inspired by the book Yay! You’re Gay! Now What? and a free chapter to download, and more.

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10 Sep

Marketing Meetup Recap: Hummingbird E-Book Marketing

During the online conversation, Josh Mettee of Hummingbird Digital Media and Dave Lucey of Page 158 Books talked about the free e-book and audiobook retailing platform.

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28 Aug

ABA Highlights Titles Recently Added to Pre-Order Calendar

The Pre-Order Calendar offers a list of titles with good pre-order potential and specifically features books with added value to encourage customers to order from their local indie bookstore.

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28 Aug

Sign Up for ABA’s Upcoming Marketing, Technology Meetups

The September 5 Marketing Meetup will look at Hummingbird e-book marketing, while the September 10 Technology Meetup will focus on hosting digital events. All booksellers are welcome to join.

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26 Aug

Marketing Meetup Recap: Holiday Marketing

Attendees heard from fellow booksellers about when they start planning for the holiday season, how they decide on which books and gifts to promote, and more.

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21 Aug

ABA’s August 22 Marketing Meetup to Focus on Holiday Marketing

Attendees will hear from fellow booksellers about when they start planning for the holiday shopping season, how they decide which books and gifts to promote, what platforms they use, and more.

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14 Aug

Marketing Meetup Recap: Marketing Multi-Store Events

Booksellers discussed strategies for planning and marketing such events as Independent Bookstore Day, Find Waldo Local, and Here’s Harry. 

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13 Aug

Join ABA’s August 22 Marketing Meetup to Learn About Holiday Marketing

One in five U.S. consumers will likely be making their first holiday purchases in October — or earlier — so booksellers should get their holiday marketing plans underway as soon as possible.

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07 Aug

Ci7 Education: Marketing Events to Ensure a Home Run

Booksellers shared information about opportunities for advertisement; areas for potential partnerships for cross-marketing; marketing timelines; using social media to maximize your posts’ impact; and more.

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07 Aug

Sign Up to Join ABA’s August 8 Marketing Meetup, August 13 Technology Meetup

ABA now offers two opportunities for live online education: a twice-monthly Marketing Meetup and a monthly Technology Meetup. All booksellers are invited to participate in these online conversations.

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31 Jul

ABA’s Marketing Meetups Offer Booksellers a Forum for Learning and Networking

“Booksellers don’t have time to reinvent things, so borrow from your friends and colleagues who are also super smart and passionate about our industry,” says Jessica Hahl of Country Bookshelf.

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30 Jul

Marketing Meetup Recap: Marketing Multi-Store Events

In this session, bookseller speakers discussed Independent Bookstore Day and how regional businesses can put together bookstore crawls and passports.

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29 Jul

Sign Up to Join ABA’s August 8 Marketing Meetup

In the second of two meetups on how to organize and market multi-store events, bookseller speakers will discuss Independent Bookstore Day in addition to other shop local events, such as Find Waldo Local and Here’s Harry.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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