Marketing

Bookselling This Week logo
09 Mar

Join ABA’s March 26 Marketing Meetup

Marketing and Technology Meetups will occur as normal through April; beginning in May, ABA will experiment with a new schedule of one Marketing Meetup and one Technology Meetup per month.

Read More
04 Mar

Marketing Meetup Recap: Edelweiss360

Edelweiss360 is a new service that helps booksellers efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers.

Read More
25 Feb

Join ABA’s February 27 Marketing Meetup on Edelweiss360

ABA will also hold a Technology Meetup on March 3, which will focus on using Ingram’s iPage for book orders, featuring a demonstration from Ingram’s Marsha Wood.

Read More
19 Feb

ABA’s February 27 Marketing Meetup to Look at Edelweiss360

Edelweiss360 is a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. 

Read More
05 Feb

Marketing Meetup Recap: Marketing Your Bookstore Pet

This meetup focused on how booksellers can leverage their furry and cuddly (or even not-so-furry or cuddly) pets to drive attention to their store and bring in customers.

Read More
05 Feb

Marketing Meetup Recap: Live From the 15th Annual Winter Institute

After 60 days of implementing SEO strategies, Roundabout Books saw a 31 percent increase in site traffic, and One More Page Books saw a 13 percent increase in site traffic. 

Read More
04 Feb

Join ABA’s February 27 Marketing Meetup on Edelweiss360

This upcoming session focuses on Edelweiss360, a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. 

Read More
27 Jan

Join ABA’s January 30 Marketing Meetup: “Marketing Your Bookstore Pet”

The January 30 session will focus on how booksellers can leverage their furry and cuddly (or even the not-so-furry or cuddly) pets to drive attention to their store and bring in customers.

Read More
24 Jan

Sign Up for ABA’s January 30 Marketing Meetup: “Marketing Your Bookstore Pet”

In this session, a panel of booksellers will discuss how having a bookstore pet drives attention to their stores and brings in customers.

Read More
15 Jan

Join ABA’s Live Marketing Meetup at Winter Institute

Attendees will hear from Jordan Brannon, president and COO of Coalition Technologies, an SEO and web design agency, about the value of search engine optimization to independent bookstores.

Read More
08 Jan

First Marketing Meetup of 2020 Highlights Successful Marketing Strategies

The open conversation focused on marketing ideas and strategies that did and didn’t work in the past year, marketing plans for the upcoming year, and more.

Read More
11 Dec

Wi15 to Feature Live Marketing Meetup Focused on SEO

Attendees will hear from Jordan Brannon, president and COO of Coalition Technologies, a SEO and web design agency, about the value of search engine optimization to independent bookstores.

Read More
25 Nov

Marketing Meetup Recap: “Marketing With Eventbrite”

Guest speakers for this meetup included Jorge Portillo of Eventbrite, Jill Hendrix of Fiction Addiction, and John Ganiard of Literati Bookstore.

Read More
20 Nov

Reminder: November 21 Marketing Meetup to Cover “Marketing With Eventbrite”

At this upcoming session, an Eventbrite representative will teach attendees about the service, and three ABA booksellers will discuss how they use it to market their events.

Read More
12 Nov

In Advance of Indies First, ABA Resources Can Help Booksellers Promote the “Shop Local” Message

"I see it as critical to our long-term survival that our customers understand what’s going on, and that they buy into the value of helping sustain local stores by ‘voting’ with their book dollars," said Bookends and Beginnings owner Nina Barrett.

Read More

Pages

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

 

 

Copyright 2019 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement