Marketing

13 Nov
ABA education

Marketing Meetup Recap: Making the Most of Co-op Advertising

Guest speakers Kelly Justice of Fountain Bookstore, Suzanna Hermans of Oblong Books, and Gwyn Ridenhour of Matchbook Marketing discussed how they manage publisher co-op funds.

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07 Nov

Two Indies First Press Release Templates Now Available on BookWeb.org

For more promotional material, booksellers can go to the AmEx website for Small Business Saturday posters and e-mail templates, or to BookWeb.org for Indies First web banners and social media images.

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02 Nov

Join ABA’s Marketing Meetups to Talk Strategy With Fellow Booksellers

Recent topics covered include subscription services, loyalty programs, and social media. The November 8 roundtable discussion will focus on co-op, followed by audiobooks on November 29.

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01 Nov
IndieCommerce logo image

IndieCommunication: IndieCommerce Institute, Credit Card Security, Co-Op Advertising

The most recent IndieCommunication invited booksellers to register for the IndieCommerce Institute, get ready for new credit card security changes, and sign up for a roundtable on co-op.

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31 Oct
Bookies

Booksellers Get Spooky on Social Media for Halloween

Booksellers are celebrating Halloween 2018 with creative book displays, themed window decorations, and festive events.

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30 Oct

Sign Up for November 8 Virtual Marketing Roundtable on Co-op

During the video conference, indie bookseller experts will discuss how they take advantage of publishers’ co-op funds for advertising and promotions.

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30 Oct
A look inside Book Culture in New York City

Recent Virtual Marketing Roundtable Focuses on Membership Programs

During the discussion, three bookseller panelists shared details about the membership programs their stores offer and the benefits customers receive when they sign up.

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24 Oct

YourTown Store Match Now Available to Bookstores on Edelweiss+

Arcadia and Edelweiss+ have teamed up to offer indie booksellers easy access to hyper-local collections of titles unique to each specific store and community as part of the YourTown Store Match program.

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23 Oct

Ring in the Winter Holidays With New Designs

Five new holiday designs for newsletters, web banners, and social media postings are available in BookWeb’s Marketing Assets section.

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27 Sep

BTW Presents a Roundup of 2018 #HarperCollinsLovesIndies Facebook Live Videos

Booksellers can check out these 38 videos from bookstores that have already taken part in the program this year, which was created to allow booksellers to give viewers a virtual tour of their stores.

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19 Sep

September 20 Virtual Marketing Roundtable to Focus on Membership Subscriptions

The virtual marketing roundtable on membership subscriptions, part of a series of educational roundtables held every other Thursday, will feature three bookseller panelists.

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12 Sep

Join ABA’s Virtual Marketing Roundtable on Membership Subscriptions

All ABA member booksellers are invited to participate in a September 20 virtual marketing roundtable on membership subscriptions, part of a series of educational roundtables held every other Thursday.

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28 Aug
A photo of a microphone that could be used to record podcasts.

Recent ABA Virtual Marketing Roundtable Focuses on Bookstore Podcasts

During the roundtable, booksellers discussed why they decided to launch literary podcasts, partnerships they have developed, and how their podcasts have driven publicity and sales.

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22 Aug

Arcadia Publishing, ABA Partner to Help Local “Come Alive” in Indie Bookstores

The new YourTown Store Match service enables independent bookstores to assemble and display uniquely customized assortments of local-interest books for their customers.

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21 Aug

Ci6 Education: How to Market and Sell STEM/STEAM Books

Four book industry professionals served on a panel at the American Booksellers Association's sixth annual ABC Children's Institute in New Orleans to discuss the best ways to market and sell STEM/STEAM titles. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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