Marketing

16 Jan

Wi14 Small Business Management Seminar: Design for Strategic In-Store Merchandising

Paula Taylor will lead an intensive, three-hour deep-dive into key strategies and real-life applications of traditional and non-traditional visual merchandising techniques.

Read More
16 Jan
Overlapping speech bubbles simulating conversation

Sign Up for Two Upcoming ABA Marketing Meetups

The January 17 discussion will look at marketing your bookstore in a tourist town; the January 31 topic is marketing through Instagram.

Read More
08 Jan
Overlapping speech bubbles simulating conversation

January 17 Marketing Meetup to Look at Marketing Your Bookstore in a Tourist Town

Booksellers are invited to sign up now to participate in an online discussion about the marketing strategies that bookstores use to succeed when located in an economy driven by tourism.

Read More
02 Jan

Sign Up for 2019 #HarperCollinsLovesIndies Facebook Live Program

There are several changes in store for HarperCollins’ Facebook Live program this year; American Booksellers Association member bookstores are invited to sign up now.

Read More
19 Dec
Overlapping speech bubbles simulating conversation

Sign Up for ABA’s January 3 Marketing Meetup

The first online Marketing Meetup of 2019 will feature an open conversation for booksellers to discuss the marketing ideas that worked for them in 2018 and to brainstorm new topics for future meetups.

Read More
18 Dec
On the Come Up ad

Pre-Order Ads Feature “On the Come Up,” “Reclaiming Our Space” in January Indie Next List Flier

Booksellers who received January’s flier will notice ads urging customers to pre-order On the Come Up by Angie Thomas and Reclaiming Our Space by Feminista Jones from their local indie to receive a free gift.

Read More
11 Dec
Belt Publishing logo

Small Press Profile: Belt Publishing

Cleveland, Ohio-based Belt Publishing primarily publishes nonfiction that focuses on the Rust Belt and the Midwest. 

Read More
11 Dec

#HarperCollinsLovesIndies Facebook Live Program to Return in 2019

In 2019, booksellers will livestream videos from their stores every Thursday, a change from 2018’s Saturday schedule, and the videos will feature booksellers pitching their favorite reads.

Read More
10 Dec
Hooray for Books bookstore interior

Marketing Meetup Recap: Marketing Strategies for Children’s Bookstores

Guest booksellers talked about developing non-author events, working with youth advisory councils, connecting with customers online, hosting book fairs, and building relationships with area teachers.

Read More
05 Dec
Island Bookstore holiday display

Booksellers’ Social Media Showcases Holiday Marketing Ideas

Indie booksellers are taking to Twitter, Facebook, and Instagram to showcase their creative ideas for holiday marketing this season, including book displays, promotions, and in-store holiday activities.

Read More
05 Dec

ABA’s Marketing Meetup on January 3 to Feature Freeform Conversation for Booksellers

During a wide-ranging conversation, booksellers will recap the marketing strategies that worked for them in 2018 — and the ones that didn’t — and come up with new marketing topics for future Meetups.

Read More
05 Dec
Headphones on yellow background

Marketing Meetup Recap: Marketing Audiobooks and Libro.fm to Customers

Guest speakers Mark Pearson, Nick Johnson, Matt Norcross, and Suzanne Droppert discussed the different ways booksellers can market audiobooks to their customers.

Read More
04 Dec

Coming in ABA’s December Red Box: Bookmarks Featuring New York Times Book Review’s 10 Best Books of 2018

“We are delighted to share these bookmarks with independent bookstores across the country, whose work bringing books to readers we are delighted to support,” said NYTBR Editor Pamela Paul.

Read More
26 Nov
ABA Education logo

Sign Up for the Final Two Marketing Meetups of 2018

Booksellers are invited to sign up now to participate in an online discussion about audiobooks on November 29. On December 6, ABA’s Marketing Meetup will look at marketing for kids’ bookstores.

Read More
20 Nov

November 29 Marketing Meetup to Focus on Audiobooks

Booksellers are invited to sign up now to participate in an online discussion about audiobooks on November 29. On December 6, ABA’s Marketing Meetup will look at marketing for kids’ bookstores.

Read More

Pages

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

 

 

Copyright 2018 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy