Join ABA’s Biweekly Virtual Marketing Roundtables

    The online roundtables, held every other Thursday, offer booksellers a chance to discuss marketing topics with fellow booksellers, from affiliate marketing to social media to customer engagement.

    Belletrist Book Club Highlights Indie Bookstores on Instagram and Beyond

    Belletrist, the online book club curated by actress Emma Roberts and her best friend Karah Preiss, highlights a different indie bookstore and a different book each month on social media and on their website.

    Recent ABA Virtual Marketing Roundtable Focuses on Affiliate Marketing

    Booksellers at last week’s marketing roundtable discussed what affiliate marketing is and how they can use it to their advantage.

    August Indie Next List e-Newsletter to Deliver to 486,000+ Customers

    The August Indie Next List e-newsletter, powered by Shelf Awareness, will be delivered to customers at more than 120 ABA member stores on Thursday, August 2.

    Social Media and Content Marketing Basics for Booksellers: Take $50 Off

    The self-guided online course from Sarah Benoit of JB Media Group offers strategies and best practices to take control over and enhance store websites, improve online presence, and attract and engage more customers.

    Watch Booksellers Give Virtual Store Tours on Facebook Live

    Booksellers who signed up for the #HarperCollinsLovesIndies program this year got the chance to create live videos for Facebook followers on selected Saturdays throughout the year.

    Latest Marketing Roundtable Offers Booksellers Couponing Advice

    Last week’s online marketing roundtable for booksellers featured tips for offering coupons to customers. The next roundtable will take place in-person at BookExpo.

    Recommend Books You Love for the ABC Best Books for Young Readers Catalog

    The ABC Children’s Group is asking booksellers to submit their recommendations for children’s books to be featured in the 2018 ABC Best Books for Young Readers catalog.

    IndieCommunication: Join the IndieCommerce Team at BookExpo

    Booksellers are invited to participate in a roundtable discussion about e-commerce marketing tips and tactics, or to schedule a one-on-one session with staff to discuss e-commerce options.

    Recommendations Sought for 2018 ABC Best Books for Young Readers Catalog

    The ABC Children’s Group is opening the floor for booksellers to submit their recommendations for children’s books to be featured in the 2018 ABC Best Books for Young Readers catalog.

    May Indie Next List e-Newsletter to Deliver to 468,000+ Customers

    Hundreds of thousands of customers at more than 120 ABA member stores will receive the May Indie Next List e-newsletter, powered by Shelf Awareness, in their inboxes on Thursday, May 3.

    Summer Marketing Ideas the Topic of Booksellers’ Virtual Roundtable

    Chalkboard signs don’t have to be the only marketing tool indie bookstores use to drive customers into their shops during the summer months.

    Introducing The Cats, ABA’s New Social Media Coordinators

    ABA has hired Mary Cate Stevenson and Noah Nofz, the couple who make up Houston-based digital media marketing company Two Cats Communications, as the association’s new social media coordinators.

    IndieCommunication: Optimize Your Bookstore’s Website

    The IndieCommunication newsletter for April 12 includes details about a webinar on creating mobile-friendly websites, a marketing roundtable, displaying secure content, and a tip of the week.

    Bookseller Roundtable Calls Attention to Free Digital Marketing Tools

    The most recent online marketing roundtable hosted by ABA introduced participating booksellers to a number of digital marketing tools that are available online and free to use.

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