Marketing

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23 Feb
ABA Meetups Logo

Upcoming Meetups Focus on Poetry Books, Canva

In March, booksellers can join a meetup to learn about marketing poetry books, in addition to a meetup covering the easy-to-use graphic design platform Canva.

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17 Feb

Technology Meetup Recap: Constant Contact

This session featured a live demonstration of Constant Contact led by Channel Marketing and Enablement Manager Matthew Montoya.

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15 Feb
ABA Meetups Logo

March Meetups to Look at Poetry Books, Canva

On March 4, booksellers can join a meetup to learn about marketing poetry books; on March 11, ABA will cover the easy-to-use graphic design platform Canva.

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10 Feb

Marketing Meetup Recap: Edelweiss360

The session included a live demonstration from Shaina Mahler and Justin Gold of Above the Treeline, as well as tips from a panel of booksellers.

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08 Feb
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February 11 Technology Meetup to Look at Constant Contact

Topics discussed will include how to create a template, manage reporting, and grow your contact list.

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02 Feb
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Sign Up for February’s Marketing and Technology Meetups

A Marketing Meetup on Edelweiss360 will be held on Thursday, February 4, and a Technology Meetup on Constant Contact will be held on Thursday, February 11. 

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26 Jan
Make a date with your local bookstore

ABA Shares Range of Valentine’s Day Marketing Assets for Stores

The images tell customers: “Share the Love. Shop Local” and “This Valentine’s Day, make a date with your local bookstore.”

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25 Jan
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Upcoming Marketing and Technology Meetups to Cover Edelweiss360, Constant Contact

A Marketing Meetup on Edelweiss360 will be held on Thursday, February 4, and a Technology Meetup on Constant Contact will be held on Thursday, February 11. 

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25 Jan

ABA Seeking Candidates for Marketing Manager Position

ABA’s marketing manager position is responsible for marketing independent bookstores as a channel and creating marketing campaigns for stores to use to reach new and existing customers.

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20 Jan
Shop local this Valentine's Day

Take Advantage of Valentine’s Day Marketing Assets to Boost Sales

The assets, which are available for a range of social media platforms and websites, share two different shop-local messages.

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20 Jan
ABA Meetups Logo

Join February Marketing and Technology Meetups

A Marketing Meetup on Edelweiss360 will be held on Thursday, February 4, and a Technology Meetup on Constant Contact will be held on Thursday, February 11. 

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13 Jan
American Booksellers Association logo

ABA Seeking Candidates for Marketing Manager Position

ABA’s marketing manager position is responsible for marketing independent bookstores as a channel and creating marketing campaigns for stores to use to reach new and existing customers.

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13 Jan
ABA Meetups Logo

Marketing Meetup Recap: Open Conversation

Booksellers discussed marketing strategies that worked in 2020, upcoming plans for the year, and Valentine’s Day marketing. 

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11 Jan
ABA Technology Meetup logo

January 14 Technology Meetup to Feature Open Conversation

Booksellers are invited to partake in an open conversation about the results of the feedback survey, the technologies that improve their business operations on a daily basis, and what they might look into during 2021.

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05 Jan
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Join January Marketing and Technology Meetups

A Marketing Meetup will be held on Thursday, January 7, and a Technology Meetup will be held on Thursday, January 14. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS CONTACT: Dan Cullen (dan@bookweb.org)

MEMBER and MEMBERSHIP INQUIRIES: info@bookweb.org

INDIECOMMERCE: staff@bookweb.org

ALL OTHER INQUIRIES: info@BookWeb.org

 

 

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