Marketing

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08 Jul
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July 11 Marketing Meetup to Look at “Catching the Romance Reader”

Bookseller speakers will share how they have delved into the world of romance through book clubs, pop-up shops, dreaming up annual celebration days, and generally being romance-friendly.

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01 Jul
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Sign Up for July 11 Marketing Meetup on “Catching the Romance Reader”

During this Marketing Meetup, booksellers will hear about strategies for marketing romance titles in their stores.

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27 Jun

Join the July 11 Marketing Meetup on “Catching the Romance Reader”

Attending booksellers will hear about best practices for marketing to the romance reader, get suggestions for planning events around romance books, and learn where to source romance title recommendations.

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26 Jun
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Marketing Meetup Recap: Offering Printing & Publishing Services to Your Local Community

The online discussion featured guest speakers Josh Floyd of IngramSpark, Paul Hanson and Annabelle Barrett of Village Books, and Haley Chung of Politics & Prose.

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20 Jun

Spots Open for IngramSpark Marketing Meetup on June 20

During the video discussion, booksellers will hear from two independent bookstores that are offering printing, publishing, and author services to their local communities.

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12 Jun

Taping Dates Available for #HarperCollinsLovesIndies Facebook Live Program

Participating stores will create a streaming Facebook Live video on a select Thursday that features store staff talking about titles they have been reading, loving, and recommending. 

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11 Jun
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Marketing Meetup Recap: Best Practices for Marketing Sidelines

“We like to keep it relevant. We don’t ever want someone to walk in and say, ‘Is this a gift store or a bookstore?’” said Nicole Sullivan of BookBar.

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11 Jun

Preparations Heat Up for Inaugural Bookstore Romance Day; Promotional Graphics Now Available

On Saturday, August 17, the first Bookstore Romance Day will unite independent bookstores, readers, and writers across the country in celebration of the romance literary genre.

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10 Jun

IndieCommunication: One-on-One Meetings at Ci7; Upcoming Marketing Meetups

The most recent IndieCommunication reminded booksellers to schedule a one-on-one session at Children’s Institute and to participate in three upcoming marketing meetups.

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05 Jun
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Marketing Meetup Recap: Live at BookExpo 2019

Booksellers discussed managing digital marketing campaigns and carrying them out successfully across newsletters, blogs, social media platforms, and websites while maintaining a consistent store brand.

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04 Jun

Reminder: June 6 Marketing Meetup “Best Practices for Marketing Sidelines”

In this Marketing Meetup, participating booksellers will hear about best practices and general advice for marketing non-book items to customers, as well as some popular items and other less-popular ones.

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30 May

Sign Up for June 6 Marketing Meetup: “Best Practices for Marketing Sidelines”

In this marketing meetup, participating booksellers will hear about best practices and general advice for marketing non-book items to customers, as well as some popular items and other less-popular ones.

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30 May

Sign-Ups Continue for 2019 #HarperCollinsLovesIndies Facebook Live Program

The publisher has also created a new hashtag, #TheHandSellLive, for the 2019 campaign, which booksellers can use to tag their videos on Facebook and when reposting them to other social media platforms.

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28 May
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Marketing Meetup Recap: Hosting Community Writing Contests/Creating Original Content

The American Booksellers Association recently presented the second in a series of three online Marketing Meetups focusing on topics related to IngramSpark, the print-on-demand book publishing service and e-book distribution tool.

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15 May

Participate in a Live Marketing Meetup at BookExpo

At “Carrying Your Digital Marketing Campaigns Across Multiple Platforms,” booksellers will hear from three guest booksellers about how they manage and execute digital marketing campaigns at their stores.

 
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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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