Marketing

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01 Jul

Sign Up for July Marketing, Technology Meetups

The month of July will feature a Marketing Meetup on marketing as a small store, plus two Technology Meetups, one on cyber insurance and the other on Zoom.

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01 Jul
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Marketing Meetup Recap: Marketing Bookstores to Schools

This session focused on what needs to change as businesses are in various states of operation and events are taking place virtually instead of in-person.

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23 Jun

Sign Up for the July 2 Marketing Meetup on Marketing Ideas From Small Stores

The month of July will feature a Marketing Meetup on marketing as a small store, plus two Technology Meetups, one on cyber insurance and the other on Zoom.

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17 Jun

Learn About Marketing Your Store to Schools at the June 25 Marketing Meetup

After receiving requests to revisit the topic, this meetup will also focus on what needs to change as businesses are in various states of operation and events are taking place virtually instead of in-person.

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10 Jun
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Marketing Meetup Recap: Maximizing the Value of Website Visitors

This meetup discussed how to maximize the value of each new visitor to your site through social media marketing, retargeting, paid advertising, and more.

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27 May

Join ABA’s Upcoming Marketing, Technology Meetups

The June 4 Marketing Meetup will look at customer retention, while the June 11 Technology Meetup will feature a bookseller who has created a chatbot to take e-commerce orders.

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27 May
Amazon's Negative Impact to Your Community

Redesigned Shop Local Infographics Now Available in BookWeb’s Marketing Assets

To encourage local shopping, ABA has refreshed three popular marketing materials: “Here’s What You Just Did,” “Here’s What Amazon Just Did,” and “Amazon’s Negative Impact to Your Community.”

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19 May

June 4 Marketing Meetup to Look at Customer Retention

Jordan Brannon and Cass Cross of Coalition Technologies will return to discuss how to maximize the value of each new visitor to your site through social media marketing, retargeting, paid advertising, and more. 

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13 May

Marketing Meetup Recap: Retaining New Customers

Guest speaker Jordan Brannon of Coalition Technologies shared best practices for communication and other ways booksellers can retain new customers. 

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12 May

Join a Technology Meetup on Tools for New Ways of Business

The May 14 Technology Meetup will look at services and tools that are helping booksellers manage new ways of doing business.

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06 May

Join ABA Meetups on Retaining New Customers, Tools for New Ways of Business

The May 7 Marketing Meetup will help booksellers come up with strategies for retaining new customers as online sales increase; the May 14 Technology Meetup will look at services and tools that are helping booksellers manage new ways of doing business.

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05 May
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Marketing Meetup Recap: Virtual Events, Part III

Representatives from Penguin Random House, Houghton Mifflin Harcourt, Macmillan, and Hachette Book Group discussed virtual events. 

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29 Apr
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April 30 Marketing Meetup on Virtual Events to Feature Publisher Panelists

Publisher panelists will share what online platforms they are using and the types of events being held, tips and best practices, whether to ticket or offer free events, and how they work with bookstores and the platforms they are using.

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28 Apr
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Marketing Meetup Recap: Hosting Virtual Events, Part II

The guest speakers discussed Sqweee, Crowdcast, Facebook Live, and Streamyard. 

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20 Apr
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Join ABA’s April 23 Marketing Meetup to Learn About Virtual Events Planning

With readers staying home and bookstores in various states of closure due to COVID-19, staying connected with customers and the local community is vitally important.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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