Marketing

19 Sep

September 20 Virtual Marketing Roundtable to Focus on Membership Subscriptions

The virtual marketing roundtable on membership subscriptions, part of a series of educational roundtables held every other Thursday, will feature three bookseller panelists.

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12 Sep

Join ABA’s Virtual Marketing Roundtable on Membership Subscriptions

All ABA member booksellers are invited to participate in a September 20 virtual marketing roundtable on membership subscriptions, part of a series of educational roundtables held every other Thursday.

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28 Aug
A photo of a microphone that could be used to record podcasts.

Recent ABA Virtual Marketing Roundtable Focuses on Bookstore Podcasts

During the roundtable, booksellers discussed why they decided to launch literary podcasts, partnerships they have developed, and how their podcasts have driven publicity and sales.

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22 Aug

Arcadia Publishing, ABA Partner to Help Local “Come Alive” in Indie Bookstores

The new YourTown Store Match service enables independent bookstores to assemble and display uniquely customized assortments of local-interest books for their customers.

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21 Aug

Ci6 Education: How to Market and Sell STEM/STEAM Books

Four book industry professionals served on a panel at the American Booksellers Association's sixth annual ABC Children's Institute in New Orleans to discuss the best ways to market and sell STEM/STEAM titles. 

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20 Aug
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IndieCommunication: Fall Trade Show One-on-Ones, Podcast Marketing Discussion

The latest IndieCommunication e-newsletter features sign-up links to meet with IndieCommerce staff this fall, plus news about a marketing roundtable on podcasting.

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13 Aug

Join ABA’s Biweekly Virtual Marketing Roundtables

The online roundtables, held every other Thursday, offer booksellers a chance to discuss marketing topics with fellow booksellers, from affiliate marketing to social media to customer engagement.

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31 Jul

Belletrist Book Club Highlights Indie Bookstores on Instagram and Beyond

Belletrist, the online book club curated by actress Emma Roberts and her best friend Karah Preiss, highlights a different indie bookstore and a different book each month on social media and on their website.

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31 Jul

Recent ABA Virtual Marketing Roundtable Focuses on Affiliate Marketing

Booksellers at last week’s marketing roundtable discussed what affiliate marketing is and how they can use it to their advantage.

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30 Jul

August Indie Next List e-Newsletter to Deliver to 486,000+ Customers

The August Indie Next List e-newsletter, powered by Shelf Awareness, will be delivered to customers at more than 120 ABA member stores on Thursday, August 2.

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17 Jul

Social Media and Content Marketing Basics for Booksellers: Take $50 Off

The self-guided online course from Sarah Benoit of JB Media Group offers strategies and best practices to take control over and enhance store websites, improve online presence, and attract and engage more customers.

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16 Jul

#HarperCollinsLovesIndies Initiative Lets Booksellers Give Virtual Store Tours on Facebook Live

There is still another slot available (Saturday, December 29) for this year’s HarperCollins Facebook Live video program, which allows booksellers to take viewers on a virtual tour of their bookstores.

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22 May
Scissors cutting out a special offer coupon

Latest Marketing Roundtable Offers Booksellers Couponing Advice

Last week’s online marketing roundtable for booksellers featured tips for offering coupons to customers. The next roundtable will take place in-person at BookExpo.

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17 May
Callout for ABC Best Books catalog titles

Recommend Books You Love for the ABC Best Books for Young Readers Catalog

The ABC Children’s Group is asking booksellers to submit their recommendations for children’s books to be featured in the 2018 ABC Best Books for Young Readers catalog.

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15 May
IndieCommerce logo

IndieCommunication: Join the IndieCommerce Team at BookExpo

Booksellers are invited to participate in a roundtable discussion about e-commerce marketing tips and tactics, or to schedule a one-on-one session with staff to discuss e-commerce options.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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