Marketing

12 Oct

Five Tips for Marketing Mixed and Used Inventory

Learn about organization, social media, trade-in programs, and more. 

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08 Sep
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How to Market Your Store This Holiday Season

Last week’s Marketing Meetup focused on the creative ways booksellers are marketing their store and different titles to customers.

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26 Aug
October is the new December Campaign

The Holidays Are Coming: Prepare With “October is the new December”

This holiday marketing campaign includes graphics featuing book-themed and small business messaging that can be shared from October through December.

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24 Aug
4th Quarter Countdown

A Countdown to Quarter Four

It’s hard to believe we’re in the final stretch of the year.

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24 Aug

Your Guide to Planning Holiday Marketing Campaigns

Here are some questions to consider as you start to think about your marketing plans for the upcoming holiday season.

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30 Jul
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ICYMI: July Education Roundup

During the month of July, the American Booksellers Association held the following education sessions on social media.

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02 Jul
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07 Jun
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Marketing Meetup Recap: Talk Genre to Me

In addition to providing best practices, guest speakers also provided genre-focused reading lists. 

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03 Jun

ICYMI: May Education Roundup

In May, ABA held education sessions on marketing ideas for nontraditional stores, store ownership, email list management, and more. 

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13 May
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Marketing Meetup Recap: Marketing Ideas for Nontraditional Stores

Booksellers shared best practices for marketing nontraditional stores.

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07 May

ICYMI: April Education Roundup

Take a look at some of the education sessions ABA hosted during the month of April.

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29 Apr
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Marketing Meetup Recap: How to Use Bookshop.org More Effectively

Guest speakers shared tips about setting up a Bookshop page, explaining what the service is to customers, and more. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS CONTACT: Dan Cullen (dan@bookweb.org)

MEMBER and MEMBERSHIP INQUIRIES: info@bookweb.org

INDIECOMMERCE: staff@bookweb.org

ALL OTHER INQUIRIES: info@BookWeb.org

 

 

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