Holidays

23 Sep

Tell Customers to Buy Early, Buy Local With “October Is the New December” Designs

To encourage readers to start their holiday shopping now, ABA has created several images for booksellers to use in stores, on social media, in newsletters, and on websites.

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23 Sep

HarperCollins Launches Fall 2020 Holiday Express Shipping Program

From September 21 to January 8, qualifying orders received by 3:00 p.m. ET will ship out the next business day and will be expedited so that in most cases they will be delivered in two business days.

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11 Sep
Indie gift guide

Indie Gift Guide Flier to Arrive in Stores in October Box Mailing

ABA’s Indie Gift Guide flier features 30 titles across a range of categories, including Romance, Sci-Fi/Fantasy, Mystery/Thriller, Graphic Works, and Other Great Gifts. 

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09 Sep

Marketing Meetup Recap: Holiday Marketing

Guest speakers discussed how to encourage customers to buy early, best ways to communicate with customers, programs and materials to boost sales, and more.

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26 Aug

September Meetups to Look at Holiday Marketing, Eventbrite

All ABA member booksellers are invited to participate in the Marketing and Technology Meetups.

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08 Jan

Indie Bookstores See Strong Holiday Shopping Season

“The holidays really bring out the magic of what a bookstore is and what it can do for a community,” said Laurie Raisys of Island Books. “We get to be a part of so many little special moments. It amazes me.”

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23 Dec
A Novel Idea Teaser

Booksellers Showcase Their Holiday Spirit on Social Media

Booksellers took to social media over the past few days to share photos of how they’re celebrating the holiday season, from book recommendations to ideas for stocking stuffers.

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11 Dec

A Record 500 Booksellers Receive James Patterson’s 2019 Holiday Bookstore Bonuses

Author James Patterson is giving out bonuses totaling $250,000 to independent bookstore employees as part of his Holiday Bookstore Bonus Program.

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26 Nov

Simon & Schuster Expands Rapid Replenishment Program to All Indie Booksellers

Previously, Simon & Schuster’s rapid replenishment program served only West Coast booksellers.

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20 Nov

Take Note! Rapid Replenishment Offers Available From Publishers This Holiday Season

Rapid replenishment offers for the holidays are currently available from Penguin Random House, Macmillan, HarperCollins, Hachette, and Sourcebooks.

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19 Nov

Intentionality in Bookselling for the Holiday Season

In the second column of a new series from the ABA Committee on Diversity, Equity, and Inclusion, River Dog Book Co. owner BrocheAroe Fabian looks at incorporating holidays into booksellers’ stores.

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08 Nov
IndieCommerce logo image

New Features and a Seminar Opportunity For IndieLite Users

Bookstores using the ABA e-commerce platform IndieLite now have several new options they can activate on their website. The IndieCommerce team has also announced a new IndieLite seminar at Winter Institute 2020 in Baltimore.

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05 Nov

Hachette and Sourcebooks Each Roll Out Holiday Rapid Replenishment Programs

Hachette and Sourcebooks are among several publishers that have introduced rapid replenishment programs to help ensure that indie booksellers have success with their titles this holiday season.

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31 Oct

Festive Holiday Designs Now Available in BookWeb’s Marketing Assets

This year’s holiday designs, in JPG format, include the taglines including “Give the Gift of Books,” “Everyone Gets a Book This Year,” and “Season's Readings.”

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

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