Holidays

31 Aug
Quarter Four Top 10 Checklist

A Top 10 4th Quarter (Q4) Checklist

If October was the New December last year, then September is the New December this year as supply chain issues continue to plague the industry. Which means: Now is the time to get ready! Welcome to the Holiday Season! Here’s a Top 10 4th Quarter (Q4) checklist of simple ways to start preparing for the holidays. 

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10 Aug
Good books come to those who shop early

Announcing the 2022 Fall Marketing Campaign

Fall is near, and with that comes ABA’s Fall holiday shopping campaign: Good books come to those who shop early!

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03 Aug
National Book Lovers Day

7 Ways Stores Can Prepare for Book Lovers Day

Celebrate Book Lovers Day on August 9! Encourage your customers to put down their phones and celebrate reading and literature.

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15 Jun
Ray Daniels, Chief Communications Officer

A Personal Meaning to Juneteenth and its Historical Relevance

For most Americans, Juneteenth became a national holiday just last year. ABA's Chief Communications Officer, Ray Daniels, shares how he discovered Juneteenth in a book of all places.

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04 Jan
E-commerce update

IndieCommerce Reports Strong Online Sales in 2021 For Independent Bookstores

Based on 2021 sales data from 570 IndieCommerce and IndieLite websites, these independent bookstores averaged a 387% increase in their online sales revenue when compared to pre-Covid 2019 sales.

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15 Dec
ABA's gift picks

What Books are the ABA Team Gifting This Year?

This year, Bookselling This Week surveyed the staff of the American Booksellers Association to find out what books and non-book items they are giving as gifts this holiday season. 

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06 Oct
Indigenous Peoples' Day graphic

Honoring Indigenous Peoples' Day

Learn more about the history of Indigenous Peoples' Day, which will be celebrated Monday, October 11. 

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30 Sep
James Patterson 2021

James Patterson Revives Holiday Bookstore Bonus Program

Patterson has pledged a personal contribution of $250,000, to be distributed in amounts of $500, to 500 booksellers from ABA member bookstores. 

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26 Aug
October is the new December Campaign

The Holidays Are Coming: Prepare With “October is the new December”

This holiday marketing campaign includes graphics featuing book-themed and small business messaging that can be shared from October through December.

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24 Aug

Your Guide to Planning Holiday Marketing Campaigns

Here are some questions to consider as you start to think about your marketing plans for the upcoming holiday season.

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19 Aug
BTW logo on shelving with books and a cat

Book Industry Supply Chain Delays to Impact Holiday Season

Publishers are reporting significant printing issues, which are affecting frontlist reprints, on-sale dates and backlist reprints, and labor shortages which result in slower fulfillment times at warehouses

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21 Jun
Happy Juneteenth!

Bookstores Celebrate Juneteenth

In celebration of Juneteenth (June 19), independent bookstores hosted special events and shared reading lists.

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17 Mar
International Women's Day asset from 44th and Third Bookseller

Booksellers Celebrate Women’s History Month

Bookstores from coast to coast took to social media to share some of their favorite books by women. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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