The American Booksellers Association’s Indie Gift Guide for Genre Lovers will be available both in print and as a free e-newsletter delivered to customers by email via Matchbook Marketing. Print editions of the guide will be included in the September box mailings. On October 15, the e-newsletter will be sent to customers of stores that have signed up to send the Indie Next for Reading Groups lists.
Beginning March 1, all of this will be possible, as IndieBound “buy” buttons will become Bookshop.org “buy” buttons with a new tagline emphasizing support for independent bookstores.
