Marketing Campaigns
Back to School
Summer - Use our customizable chalkboard-style templates to put a bookish twist on a classic back to school trend.
Shop Small for a Big Impact
June 2026 - ABA’s Shop Small for a Big Impact campaign is designed to remind readers that shopping for a new book can be so much more than the mindless recommendations of an apathetic algorithm.
Marketing Calendar Handouts
Seasonal - Monthly lists of holidays and observances with ready-to-use captions and promotional tips for your store!
Indies Choice Book Awards
ABA presents the return of the independent booksellers literary prize program
