Marketing Resources

Monthly lists of holidays and observances with caption examples for your store!

To counter Am*zon Prime Day deals and promotions throughout the year (June and October), we've created this brand new campaign to 

• Interrupt Am*zon Prime sale day habits by positioning indie bookstores as offering value such as expertise and curation, beyond discounts and impersonal algorithms,
• Provide indie bookstores with language, tools, and assets to communicate their value clearly and consistently during Am*zon Prime sale periods, and,
• Attract new customers who might value the indie bookstore proposition but are in the Am*zon habit.

Download these marketing assets and spreadsheet metadata of the shortlisted and winning titles to promote in your store!

• An excel sheet of the shortlisted and winning titles

To add these titles on your store's Bookshop.org page, see this how-to guide.

These digital assets and printable poster includes industry resources, quick explainers, definitions of commonly used acronyms, and a section with dedicated content based on region.

Barack Obama quotes about supporting independent bookstores to share.