To counter Am*zon Prime Day deals and promotions throughout the year (June and October), we've created this brand new campaign to
- Interrupt Am*zon Prime sale day habits by positioning indie bookstores as offering value such as expertise and curation, beyond discounts and impersonal algorithms,
- Provide indie bookstores with language, tools, and assets to communicate their value clearly and consistently during Am*zon Prime sale periods, and,
- Attract new customers who might value the indie bookstore proposition but are in the Am*zon habit.
To counter Am*zon Prime Day deals and promotions throughout the year (June and October), we've created this brand new campaign to
- Interrupt Am*zon Prime sale day habits by positioning indie bookstores as offering value such as expertise and curation, beyond discounts and impersonal algorithms,
- Provide indie bookstores with language, tools, and assets to communicate their value clearly and consistently during Am*zon Prime sale periods, and,
- Attract new customers who might value the indie bookstore proposition but are in the Am*zon habit.
Marketing Category