To counter Am*zon Prime Day deals and promotions throughout the year (June and October), we've created this brand new campaign to
- Interrupt Am*zon Prime sale day habits by positioning indie bookstores as offering value such as expertise and curation, beyond discounts and impersonal algorithms,
- Provide indie bookstores with language, tools, and assets to communicate their value clearly and consistently during Am*zon Prime sale periods, and,
- Attract new customers who might value the indie bookstore proposition but are in the Am*zon habit.
Advocacy for independent bookstores happens every day. This page includes ready-to-use social media assets to help indie booksellers share why shopping indie matters, from supporting local economies to strengthening community and culture. Use these graphics anytime you want to amplify the impact of indie bookstores.
Below are materials to use at your store to inform your customers about swipe fee reform:
- 4" x 5" card that can be attached to your credit card terminal. The QR code links to our Advocacy page, giving customers easy access to email their lawmakers about supporting the Credit Card Competition Act.
- Bookmarks and fliers that can be placed in bags at the cash wrap, and inserted in bags.
Use these assets to demand that SBA dump Amazon and other huge corporate sponsors from National Small Business Week.
This year’s report, Unfulfilled: Amazon and the American Retail Landscape, includes studies which provide the opportunity to build a deep understanding of how Amazon affects small businesses and communities across the nation, and how those impacts have changed over the years.
Source: Civic Economics