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Refugee Book Drive

Refugee Book Drive (January 22, 2019)
Content related to the education session, Refugee Book Drive at Winter Institute 2019.
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A Refugee Book Drive will be held during Wi14, beginning on Tuesday at the Welcome Desk, then moving to the Galley Room for the remainder of the Institute. Spanish-language books are being collected to benefit parents and children from Central America and Mexico. Organized by Denise Chávez (Casa Camino Real Bookstore, Las Cruces, NM) and administered by Border Servants Corps. Genres and subject suggestions to be listed on BookWeb.org. Refugees are people who have been forced to leave their homes or their country, either because of war, economic or societal problems, their political or religious beliefs, or natural disaster.

Maximizing Pre-Orders Fall Shows 2018

Maximizing Pre-Orders Fall Shows 2018 (October 21, 2018)
Content related to the education session, Maximizing Pre-Orders Fall Shows 2018 at Fall Regionals 2018.
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Maximizing Pre-Orders focuses on how indie bookstores can take full advantage of pre-order opportunities and boost their sales, PR, and market share. In this presentation, booksellers will also discover ways to successfully promote and sell pre-orders including new methods developed and tested by ABA’s Pre-Orders Task Force of indie stores.

Principals of Bookstore Finance Seminar

Principals of Bookstore Finance Seminar (October 3, 2018)
Content related to the education session, Principals of Bookstore Finance Seminar at Fall Regionals 2018.
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The 101-level seminar, led by ABA CFO Robyn DesHotel and Cynthia Compton of 4 Kids Books & Toys in Zionsville, Indiana, covers the fundamentals of budgeting, understanding cash flow, business financing, bookkeeping, and financial statements. The seminar concentrates on bookstore finances as opposed to bookstore accounting and deep financial experience is not required.

 

You’ve Got Mail — Best Practices for Sending a Newsletter Customers Want to Read

You’ve Got Mail — Best Practices for Sending a Newsletter Customers Want to Read (June 20, 2018)
Content related to the education session, You’ve Got Mail — Best Practices for Sending a Newsletter Customers Want to Read at Children's Institute 2018.
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Newsletters are an easy and fun way to communicate to your customers what’s happening in your bookstore. Bookselling panelists who have mastered newsletter writing will dissect what makes a successful newsletter.

Panel: Kenny Brechner, Devaney, Doak & Garrett Booksellers; Broche Fabian, Quail Ridge Books; Jessica Palacios, Once Upon a Time

Emergency Preparedness and Resiliency for Your Business

Emergency Preparedness and Resiliency for Your Business (January 25, 2018)
Content related to the education session, Emergency Preparedness and Resiliency for Your Business at Winter Institute 2018.
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PDF icon Resources for Emergency Prep (PDF)4.03 MB
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When your business is hit by a disaster, you need to know you are prepared. Whether you are dealing with floods or fire or other disaster, your business survival will depend on having a solid emergency plan in place and a resilient and adaptable business model. Booksellers who have experienced disaster in their store and community will share best practices, and local and national FEMA and emergency preparedness experts will share tips that will help businesses survive and rebound.

Courting the Romance Reader

Courting the Romance Reader (January 25, 2018)
Content related to the education session, Courting the Romance Reader at Winter Institute 2018.
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The romance genre has one of the highest shares of fiction sales in the U.S. market at 23 percent (NPD Book 2016). Now is the time to take a closer look at marketing and selling this dynamic genre. In this session, bookseller and publisher panelists will discuss best practices for developing a successful relationship with the romance reader as well as tips for marketing this genre in a general bookstore.

ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books

ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books (January 25, 2018)
Content related to the education session, ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books at Winter Institute 2018.
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Uh-oh! A customer needs help in the children's department, and not one children's specialist is available to assist. Don't panic — this session is for you! In a workshop setting, children's booksellers will offer advice, tips, and tricks to help the general bookseller expand their repertoire of sales skills to include selling children's books with confidence.

ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books (January 25, 2018)
Content related to the education session, ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books at Winter Institute 2018.
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PDF icon Tips for Hand-Selling Kids Books (PDF)182.63 KB
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Uh-oh! A customer needs help in the children's department, and not one children's specialist is available to assist. Don't panic — this session is for you! In a workshop setting, children's booksellers will offer advice, tips, and tricks to help the general bookseller expand their repertoire of sales skills to include selling children's books with confidence.

Hiring for Diversity and Inclusion

Hiring for Diversity and Inclusion (January 25, 2018)
Content related to the education session, Hiring for Diversity and Inclusion at Winter Institute 2018.
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PDF icon Hiring for Diversity pdf419.88 KB
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Making hiring decisions for a diverse sales force often requires a new and different approach to hiring — including looking outside your normal sources for candidates and fostering relationships both in the store and in the larger community. Mecca E. Santana will be joining Marc Villa (Politics and Prose Bookstore) in a discussion on how to make your store more diverse and inclusive. Mecca is the Vice President of Diversity & Community Relations for Westchester Medical Center Health Network in White Plains, NY. Prior to this position, Ms. Santana served as the Chief Diversity Officer for the State of New York, and was responsible for the promotion of workforce diversity and inclusion, while also leading new initiatives to increase Minority & Women Owned Business (MWBE) procurement opportunities.

Best Practices for Buying, Marketing, and Handselling Diverse Books

Best Practices for Buying, Marketing, and Handselling Diverse Books (January 24, 2018)
Content related to the education session, Best Practices for Buying, Marketing, and Handselling Diverse Books at Winter Institute 2018.
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Booksellers who have successfully expanded sections to include diverse books will share resources and techniques for buying, marketing, and handselling these books. Panelists will represent stores from communities of different sizes and demographics.

Bookselling 202: Acquiring Used Books and Starting a Trade-in Program

Bookselling 202: Acquiring Used Books and Starting a Trade-in Program (January 24, 2018)
Content related to the education session, Bookselling 202: Acquiring Used Books and Starting a Trade-in Program at Winter Institute 2018.
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PDF icon Kazoo Books Used Books Policy (pdf)268.96 KB
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Booksellers experienced with successfully operating used bookstores will compare and discuss the financial model, including acquiring, selling, and trading used books for credit. This panel, for booksellers who are interested in offering used books, assumes you have a working knowledge of general bookstore financial operations.

ABACUS 101: Improving Bookstore Operations Through Benchmarking

ABACUS 101: Improving Bookstore Operations Through Benchmarking (January 24, 2018)
Content related to the education session, ABACUS 101: Improving Bookstore Operations Through Benchmarking at Winter Institute 2018.
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PDF icon ABACUS 101413.3 KB
PDF icon Sample P&L219.28 KB
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ABACUS is a yearly benchmarking survey that gathers key information and insights on bookstore financials. Stores that participate in ABACUS know how important this unique and actionable data is to their store’s long-term viability. Industry Insights, the organization that compiles and analyzes the confidential bookstore data, will offer a tutorial on the new ABACUS web portal, review key survey trends and results, and demonstrate how to generate reports to best utilize a store’s data. In addition, booksellers who regularly submit to ABACUS will explain how they have been able to implement changes based on their ABACUS report.

Advanced Education: Succession Planning

Advanced Education: Succession Planning (January 24, 2018)
Content related to the education session, Advanced Education: Succession Planning at Winter Institute 2018.
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Pre-registration required; for owners and managers only. Registration is closed. Exiting a much-loved business can be difficult to consider, but whether you are preparing to retire or you expect to own your store for many years to come, it is important to have a plan in place for your business and to consider all succession options. A bookseller who has gone through the process of selling a store as well as a representative from a local financial group that offers business valuations will lead a conversation on how to prepare for this important step in the life of your store.

Google Analytics 101

Google Analytics 101 (January 23, 2018)
Content related to the education session, Google Analytics 101 at Winter Institute 2018.
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PDF icon Google Analytics 101 (pdf)130.91 KB
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Is your store website working for you? Who’s visiting, what are they interested in, and where are they coming from? Google Analytics is a free tool that can help answer all of these questions and more. It’s not as hard as you think, and the answers might surprise you! We’ll give you a quick tour of the highlights of Google Analytics and show you how to dig in and learn some interesting things about your website and its audience. This course is intended for beginners to Google Analytics and is not specific to any particular type of website or platform.

Idea Exchange: Favorite Bookstore Forms, Documents, and Procedures

Idea Exchange: Favorite Bookstore Forms, Documents, and Procedures (January 23, 2018)
Content related to the education session, Idea Exchange: Favorite Bookstore Forms, Documents, and Procedures at Winter Institute 2018.
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Are you looking for better checklists and forms to help you organize your store operations? Or do you already have procedures for self-published authors, special orders, or other store operations that you can’t live without? Here’s an opportunity to crowdsource solutions for you and your fellow booksellers. Come to this idea exchange with a number of copies of your “best loved” forms and exchange them with “best loved” forms from other stores.

ABC Presents 101: Author Events for Schools

ABC Presents 101: Author Events for Schools (January 23, 2018)
Content related to the education session, ABC Presents 101: Author Events for Schools at Winter Institute 2018.
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PDF icon Author School Visit Schedule (PDF)170.08 KB
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Schools serve as an established audience for children’s authors. In this session, booksellers will learn how to develop relationships with schools and libraries, build pre-order sales, and encourage publicists and authors to put their store at the top of a publisher’s list for sending visiting authors to their community.

First Steps to Financial Peace in Business

First Steps to Financial Peace in Business (January 23, 2018)
Content related to the education session, First Steps to Financial Peace in Business at Winter Institute 2018.
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Implementing a system to manage store finances is key to the survival of any business. A good financial system allows you to confidently meet financial obligations, from payroll to event budgets and more. This session will highlight a few tactics booksellers can use to create a better system to approach and manage store finances with confidence.

Working With Self-Published Authors

Working With Self-Published Authors (January 23, 2018)
Content related to the education session, Working With Self-Published Authors at Winter Institute 2018.
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Multiple programs are available to help booksellers work with local self-published authors. Panelists, including representatives from the Independent Book Publisher Association and Ingram Spark as well as booksellers who have created mutually beneficial relationships with self-published authors, will discuss existing programs and tips for successful relationships.

Advanced Education: Do Less, Then Obsess - Recognizing Your Store’s Strengths and Making the Most of Them, with Morten Hansen

Advanced Education: Do Less, Then Obsess - Recognizing Your Store’s Strengths and Making the Most of Them, with Morten Hansen (January 23, 2018)
Content related to the education session, Advanced Education: Do Less, Then Obsess - Recognizing Your Store’s Strengths and Making the Most of Them, with Morten Hansen at Winter Institute 2018.
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PDF icon How to Create Value Worksheet (PDF)74.84 KB
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Pre-registration required; for owners and managers only. Morten Hansen, co-author of Great by Choice (Simon & Schuster) with Jim Collins, is a professor of management at the University of California, Berkeley. His forthcoming book, Great at Work, which draws on a longitudinal study of more than 5,000 managers and employees, has already been hailed by organizational psychologist Adam Grant as “the definitive guide to working smarter.” Professor Hansen will lead an interactive workshop on how bookstores and booksellers might find more success not by doing more—not by joining another social media platform, by trying to sell nonbook merchandise, or by trying to be the “everything store” that Amazon has become—but by identifying the work that their bookstore does best, and then effectively obsessing about it. Hansen will lead a discussion for owners and managers who want to maximize their time and increase their job performance and will share his “Seven Work Smarter Practices” and provide an opportunity for booksellers to identify ways to apply them to their daily business lives. Advanced Education registration is closed.

Principles of Bookstore Finance Seminar

Principles of Bookstore Finance Seminar (January 22, 2018)
Content related to the education session, Principles of Bookstore Finance Seminar at Winter Institute 2018.
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This 101-level seminar covers the fundamentals of budgeting, understanding cash flow, business financing, bookkeeping, and financial statements. The workshop includes a segment focusing on strategies for achieving higher profits and improving cash flow. The program concludes with an interactive group discussion, working through an example of how booksellers can use their store’s financial information to make sound business decisions. The seminar concentrates on bookstore finances as opposed to bookstore accounting, and though it is helpful for attendees to be familiar with basic bookstore finances, deep financial experience is not required.

For Authors: Working with Independent Bookstores

For Authors: Working with Independent Bookstores (June 1, 2017)
Content related to the education session, For Authors: Working with Independent Bookstores at BookExpo 2017.
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Developed for authors, this panel features booksellers who have formulated best practices for working together to create events that benefit both stores and authors. The session will cover a number of issues, from author publicity to dealing with pre-event nerves.

Panelists: Pete Mulvihill, Green Apple Books (San Francisco, CA); Susan Hans O'Connor, Penguin Bookshop (Sewickley, PA); Valerie Koehler, Blue Willow Bookshop (Houston, TX); Emmanuel Rivers, A Cappella Books (Atlanta, GA)

Featured Talk: Marley Dias in Conversation with Suzanna Hermans, “Inspiring Readers to Enact Change”

Featured Talk: Marley Dias in Conversation with Suzanna Hermans, “Inspiring Readers to Enact Change” (April 7, 2017)
Content related to the education session, Featured Talk: Marley Dias in Conversation with Suzanna Hermans, “Inspiring Readers to Enact Change” at Children's Institute 2017.
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Marley Dias, in conversation with Suzanna Hermans of Oblong Books, will discuss her journey from New Jersey tween to viral activist sensation—and now to author. Marley’s effort to diversify the characters on her bookshelf by collecting #1000BlackGirlBooks was celebrated by thousands of readers, and by booksellers across the country who supported her campaign in their stores and on social media. At this event, Marley will engage in a lively Q&A about reaching young readers who are equally interested in activism, pop culture, and serious news As she said in an Elle.com interview, “My generation feels the pressure to make things better, but we need more spaces to speak our minds and to make a difference.” Marley will encourage booksellers to make their stores a go-to resource for young people and their varied passions.

Growing Sales With Your Favorite Backlist Titles – What Works, What Doesn’t

Growing Sales With Your Favorite Backlist Titles – What Works, What Doesn’t (April 7, 2017)
Content related to the education session, Growing Sales With Your Favorite Backlist Titles – What Works, What Doesn’t at Children's Institute 2017.
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PDF icon Backlist Perennial Favorites (PDF)944.94 KB
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A strong backlist inventory is the cornerstone of book sales. Bookseller panelists who have learned to successfully curate their selections will share their knowledge on the importance of backlist, how to choose and display books, which titles continue to sell well, and which children’s categories to invest in to maintain a robust backlist collection for customers.

  • Karin Schott, Devaney, Doak, & Garrett Booksellers (Farmington, ME)
  • Molly Olivo, Barstons Child's Play (Washington, DC)
  • Erin Barker, Hooray for Books! (Alexandria, VA)
  • Meghan Goel, BookPeople (Austin, TX) (Moderator)
     

 

Fostering an Inclusive Environment for Staff and Customers With Disabilities

Fostering an Inclusive Environment for Staff and Customers With Disabilities (April 7, 2017)
Content related to the education session, Fostering an Inclusive Environment for Staff and Customers With Disabilities at Children's Institute 2017.
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PDF icon Schneider Family Book Award (PDF)813.63 KB
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Creating an inclusive environment is essential to broadening the goodwill and customer base of any bookstore. Panelists will discuss the social and financial reasons for making your store accessible in compliance with the Americans with Disabilities Act, strategies for educating staff, how to make accommodations for staff and customers with disabilities, ideas for special programming and related outreach, and resources to guide such initiatives.

  • Kimberly Cake, Enchanted Passage (Sutton, MA)
  • Drew Sieplinga, Wild Rumpus (Minneapolis, MN)
  • Susan Kusel, [words] Bookstore (Maplewood, NJ) (Moderator)
     
Fostering an Inclusive Environment for Staff and Customers With Disabilities (April 7, 2017)
Content related to the education session, Fostering an Inclusive Environment for Staff and Customers With Disabilities at Children's Institute 2017.
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Creating an inclusive environment is essential to broadening the goodwill and customer base of any bookstore. Panelists will discuss the social and financial reasons for making your store accessible in compliance with the Americans with Disabilities Act, strategies for educating staff, how to make accommodations for staff and customers with disabilities, ideas for special programming and related outreach, and resources to guide such initiatives.

  • Kimberly Cake, Enchanted Passage (Sutton, MA)
  • Drew Sieplinga, Wild Rumpus (Minneapolis, MN)
  • Susan Kusel, [words] Bookstore (Maplewood, NJ) (Moderator)
     

Breakfast Keynote: Jason Reynolds, "Karibu Means Welcome"

Breakfast Keynote: Jason Reynolds, "Karibu Means Welcome" (April 7, 2017)
Content related to the education session, Breakfast Keynote: Jason Reynolds, "Karibu Means Welcome" at Children's Institute 2017.
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Jason Reynolds tells the story of being a reluctant reader as a child, to being a bookseller at Karibu Bookstore, and how all of it helped shape him as a writer.

 

Featured Talk: Allison Risbridger, "Where Are We and Where Are We Going? Trends and Findings in Children's Bookselling"

Featured Talk: Allison Risbridger, "Where Are We and Where Are We Going? Trends and Findings in Children's Bookselling" (April 6, 2017)
Content related to the education session, Featured Talk: Allison Risbridger, "Where Are We and Where Are We Going? Trends and Findings in Children's Bookselling" at Children's Institute 2017.
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Allison Risbridger, client development specialist at NPD Book, will present a review of the most recent data on the U.S. children’s book market with a deep-dive into the latest trends in genres, formats, buyer behavior, and more. Attendees will emerge with plenty of new insights to help them better understand their business in the coming year.

Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers

Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers (April 6, 2017)
Content related to the education session, Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers at Children's Institute 2017.
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One day she is a child and the next day an adult: hand-selling to middle-grade and young-adult readers can be a challenge. In this session, a panel of experts will share information about learning styles and cognitive behavioral development to assist booksellers in negotiating the tween and teen brain and recommending appropriate books to create readers for life.

  • Paige Battle, Teacher-Librarian (Grant High School)
  • Carol Moyer, Quail Ridge Books (Raleigh, NC)
  • Katie O'Dell, Special Projects Director (Multnomah County Library)
     
Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers (April 6, 2017)
Content related to the education session, Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers at Children's Institute 2017.
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One day she is a child and the next day an adult: hand-selling to middle-grade and young-adult readers can be a challenge. In this session, a panel of experts will share information about learning styles and cognitive behavioral development to assist booksellers in negotiating the tween and teen brain and recommending appropriate books to create readers for life.

  • Paige Battle, Teacher-Librarian (Grant High School)
  • Carol Moyer, Quail Ridge Books (Raleigh, NC)
  • Katie O'Dell, Special Projects Director (Multnomah County Library)
     

Roundtable Discussion: Careers in Bookselling – How to Grow by Doing What You Love

Roundtable Discussion: Careers in Bookselling – How to Grow by Doing What You Love (April 6, 2017)
Content related to the education session, Roundtable Discussion: Careers in Bookselling – How to Grow by Doing What You Love at Children's Institute 2017.
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Tegan Tigani of Queen Anne Book Company (Seattle, WA) will lead a brainstorming session on how booksellers can successfully expand their passion for books to other arenas and add to their personal income without having to give up their day jobs.
 

Bookselling 101: Writing Effective Blurbs

Bookselling 101: Writing Effective Blurbs (January 30, 2017)
Content related to the education session, Bookselling 101: Writing Effective Blurbs at Winter Institute 2017.
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Handselling a book through an effective blurb is an essential bookselling skill, whether it’s for the Indie Next List, for shelf-talkers, or for other opportunities in-store, online, or elsewhere. A panel of bookseller blurb-writing all-stars will discuss the key elements of effective blurbs and direct attendees in hands-on exercises for writing and reviewing blurbs.

  • David Enyeart,Common Good Books (St. Paul, MN)
  • Peternelle Van Arsdale, Author The Beast is an Animal, Simon & Schuster
  • Pamela Klinger-Horn, Excelsior Bay Books (Excelsior, MN)
  • Luisa Smith, Book Passage (Corte Madera, CA) (Moderator)
     

Making the Most of Literary Awards

Making the Most of Literary Awards (January 30, 2017)
Content related to the education session, Making the Most of Literary Awards at Winter Institute 2017.
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PDF icon Book Awards Handout PDF375.03 KB
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Every year, literary awards highlight a variety of stellar titles, presenting unique opportunities for booksellers to focus the attention of buyers and readers, and spur sales. A panel composed of both booksellers and representatives from national organizations that present literary awards, will discuss ideas for introducing, expanding, and leveraging the cachet surrounding awards for increased sales as well as customer interaction.

  • Lisa Lucas, Executive Director, National Book Foundation (New York, NY)
  • Tom Nissley, Phinney Books (Seattle, WA)
  • Karen Schechner, Senior Indie Editor, Kirkus Reviews (New York, NY)
  • Paul Yamazaki, City Lights Books (San Francisco, CA)
  • Joy Dallanegra-Sanger, ABA (Moderator)
     

Maximizing Margin

Maximizing Margin (January 30, 2017)
Content related to the education session, Maximizing Margin at Winter Institute 2017.
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PDF icon Increasing Margin (PDF)3.38 MB
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An ongoing commitment to improving margins is a key to increasing bookstore profits. Focusing on freight costs, cost of goods sold, and even shrinkage can help any business improve the bottom line. Panelists in this session will help booksellers focus on successful strategies and best practices that will help guide booksellers into greater profitability.

  • Sally Brewster, Park Road Books (Charlotte, NC)
  • Cynthia Compton, 4 Kids Books & Toys (Zionsville, IN)
  • Paul Hanson, Village Books (Bellingham, WA)
  • Libby Manthey, Riverwalk Books (Chelan, WA) (Moderator)
     

ABFE Presents: Hot-Button Issues in Kids’ Books

ABFE Presents: Hot-Button Issues in Kids’ Books (January 29, 2017)
Content related to the education session, ABFE Presents: Hot-Button Issues in Kids’ Books at Winter Institute 2017.
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Booksellers face special free speech problems in selling children’s books. Parents complain about books that are “inappropriate” for their children based on age or socio-economic background, and there is also growing sensitivity in some communities as to how they are presented in kids’ books. How should booksellers respond?

  • Nicole Brinkley, Oblong Books and Music (Rhinebeck, NY)
  • Miranda Paul, Mentorship Chair, We Need Diverse Books (Bethesda, MD) and Author, 10 Little Ninjas (Knopf Books for Young Reader)
  • Joan Trygg, Red Balloon Bookshop (St. Paul, MN)
  • I.W. Gregorio, Founding Member, We Need Diverse Books (Bethesda, MD) and Author, None of the Above (Balzer + Bray)
  • Chris Finan, ABA (Moderator)
     

Bookselling 101: Basic Sales Techniques to Engage the Customer

Bookselling 101: Basic Sales Techniques to Engage the Customer (January 29, 2017)
Content related to the education session, Bookselling 101: Basic Sales Techniques to Engage the Customer at Winter Institute 2017.
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Being an insightful reader and a book lover is just part of working in a bookstore. While it’s great to introduce someone to their next great read, a bookseller’s goal is to actually sell the book. How do you move from book insight to book sales? In this session, bookselling pros will provide strategies and tips for making the sale and attendees will have the opportunity to practice their newly acquired skills!

  • Linda-Marie Barrett, Malaprop's Bookstore/Cafe (Asheville, NC)
  • Daniel Goldin, Boswell Book Company (Milwaukee, WI)
  • Gillian Kohli, Wellesley Books (Wellesley, MA)
  • Valerie Koehler, Blue Willow Bookshop (Houston, TX) (Moderator)
     

Advanced Education: Managing Managers (pre-reg required)

Advanced Education: Managing Managers (pre-reg required) (January 29, 2017)
Content related to the education session, Advanced Education: Managing Managers (pre-reg required) at Winter Institute 2017.
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For owners and managers. Pre-reg required.
This ticketed session is open to ABA member store owners and managers only. One of the most important hires for any retail operation is a manager. Whether for the entire store, a section, or a key function, managers take pressure off owners, allowing them to focus on big-picture business decisions, secure in the knowledge that day-to-day operations will continue successfully. In this session, owners will learn strategies for communicating, delegating, training, and thriving through skillfully empowering managers. Facilitated by Lani Basa, owner and CEO of The Business Women’s Circle (BWC), a group providing a confidential and collaborative setting for businesswomen to foster growth and work on their businesses with the support of others.

  • Lani Basa, Owner and CEO, Business Women's Circle (Minneapolis, MN)
     

Converting Social Media to Sales

Converting Social Media to Sales (January 29, 2017)
Content related to the education session, Converting Social Media to Sales at Winter Institute 2017.
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PDF icon Fountain Bookstore Strategy Guide pdf212.96 KB
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Social media is here to stay, but no one platform is invincible. Algorithms can change overnight. For example, if Facebook disappeared tomorrow, your following would evaporate with it. Luckily, you are already investing in one online presence you do control: your website. This panel will review how to use social media to drive traffic to your website and e-newsletters --regardless of which social media platforms you prefer or how they can change -- and how to leverage your social followings to meet your store's marketing goals.

  • Dan Graham, Book Soup (West Hollywood, CA)
  • Kelly Justice, Fountain Bookstore (Richmond, VA)
  • Catherine Cusick, ABA (Moderator)
     

Climate Change and Retail Trends

Climate Change and Retail Trends (January 29, 2017)
Content related to the education session, Climate Change and Retail Trends at Winter Institute 2017.
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File Climate Change Reading List xlsx19.29 KB
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As we continue to see the effects of climate change throughout the world, booksellers are asking what they can do -- both to keep their customers and communities informed on this critical issue and to become involved in climate change grassroots activism. Booksellers on this panel will share examples of store activities - from title lists and in-store activities to advice on how to work with climate change activists, both in your community and nationwide.

  • Chris Morrow, Northshire Bookstore (Manchester Center, VT)
  • Kevin Whelan, MN350 (Minneapolis, MN)
  • Patrick Hanlon, Environmental Initiatives Manager, City of Minneapolis Health Department (Minneapolis, MN)
  • Annie Philbrick, Bank Square Books (Mystic, CT) (Moderator)
     

Best Practices for First-Time Managers

Best Practices for First-Time Managers (January 29, 2017)
Content related to the education session, Best Practices for First-Time Managers at Winter Institute 2017.
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Congratulations, you are a manager! Now what? Being a manager is not easy, and, while your exceptional performance may have gotten you that promotion, your new position will require a whole new set of skills: delegating, motivating, negotiating, communicating, etc. A professional will offer tools and techniques to help first-time managers survive and thrive.

  • Lani Basa, Owner and CEO, Business Women's Circle (Minneapolis, MN)
  • Cindy Dach, Changing Hands Bookstore (Tempe, AZ)
  • Mary Magers, Magers & Quinn Booksellers (Minneapolis, MN) (Moderator)
     

Edelweiss+ and Bookseller Event Grids

Edelweiss+ and Bookseller Event Grids (January 29, 2017)
Content related to the education session, Edelweiss+ and Bookseller Event Grids at Winter Institute 2017.
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Did you know you can manage event grids with Edelweiss+?  In this session, an Edelweiss rep, a publicist, and a bookseller will explain the functionality of the grids and the important selling points in a good event proposal. 

  • Sarah Bagby, Watermark Books & Cafe (Wichita, KS)
  • Joe Foster, Education and Outreach Coordinator, Above the Treeline (Ann Arbor, MI)
  • Cathy Schornstein, Field Sales Representative, HarperCollins Publishers
     

Featured Talk: The Indies Introduce Authors & Booksellers

Featured Talk: The Indies Introduce Authors & Booksellers (January 28, 2017)
Content related to the education session, Featured Talk: The Indies Introduce Authors & Booksellers at Winter Institute 2017.
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PDF icon Indies Introduce Winter Spring 2017 pdf805.84 KB
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Indies Introduce is about what independent booksellers do bestdiscovering exciting debut authors and sharing the best of the best with readers across the country. You will hear from the bookseller panelists who curated the "diverse list of fabulous books that every American should read" (Pete Mulvihill, Green Apple Books). Many of the debut authors will be present to read a short passage from their debut titles and answer one question posed by a panelist.
 

ABC Presents: Using Nielsen Data to Expand Nonfiction Sales

ABC Presents: Using Nielsen Data to Expand Nonfiction Sales (January 28, 2017)
Content related to the education session, ABC Presents: Using Nielsen Data to Expand Nonfiction Sales at Winter Institute 2017.
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Building upon findings in a recent Nielsen Book study that showed a significant rise in sales of active nonfiction for children and the potential for even greater growth, booksellers who have successfully increased their nonfiction business will discuss the keys to broadening their inventory and maintaining a diverse selection to complement the subjects driving this category.

  • Kenny Brechner, Devaney, Doak & Garrett Booksellers (Farmington, ME)
  • Carol Moyer, Quail Ridge Books (Raleigh, NC)
  • Tegan Tigani, Queen Anne Book Company (Seattle, WA)
  • Sara Grochowski, Briliant Books (Traverse City, MI) (Moderator)
     

Take Your Show on the Road: Managing Large-Scale Events

Take Your Show on the Road: Managing Large-Scale Events (January 28, 2017)
Content related to the education session, Take Your Show on the Road: Managing Large-Scale Events at Winter Institute 2017.
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Managing large-scale off-site events takes a lot of planning. With concerns ranging from securing a location and ticketing to working with the publisher, formulating marketing strategies, and event team logistics, pulling together a large-scale event can quickly overwhelm even the most seasoned event planner. Come spend an hour with colleagues from bookstores that regularly produce large-scale off-site events for insights and tips on how to manage a successful event of your own.

  • Robert McDonald, The Book Stall at Chestnut Court (Winnetka, IL)
  • Lynn Pellerito Riehl, Nicola's Books (Ann Arbor, MI)
  • Jessica Stockton-Bagnulo, Greenlight Bookstore (Brooklyn, NY)
  • Annie Philbrick, Bank Square Books (Mystic, CT) (Moderator)

Integrating Used Books Into Your Inventory

Integrating Used Books Into Your Inventory (January 28, 2017)
Content related to the education session, Integrating Used Books Into Your Inventory at Winter Institute 2017.
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Bringing used books into your store can improve your margins and help your bottom line, but it also brings a new set of considerations to your already established business procedures. This 101 introductory session will help you navigate issues such as buying, sourcing, and tracking your used inventory.

  • Jessi Blackstock, Magers & Quinn Booksellers (Minneapolis, MN)
  • Harriett Logan, Loganberry Books (Shaker Heights, OH)
  • Lacy Simons, hello hello books (Rockland, ME)
  • Shane Gottwals, Gottwals Books (Warner Robins, GA) (Moderator)
     

ABC Presents: Successfully Merchandising and Selling Graphic Novels

ABC Presents: Successfully Merchandising and Selling Graphic Novels (January 28, 2017)
Content related to the education session, ABC Presents: Successfully Merchandising and Selling Graphic Novels at Winter Institute 2017.
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With graphic novels rapidly expanding as a category and continuing to mature as an art form, stores may struggle to determine which books to carry and how to display them, as well as how to handle resistance from skeptical parents and educators. Panelists will discuss these issues and more, from essential title lists to successful handselling and the value of graphic novels in fostering reading.

  • Michael Bender, Community Bookstore (Brooklyn, NY)
  • Heather Hebert, Children's Book World (Haverford, PA)
  • Marika McCoola, Porter Square Books (Cambridge, MA)
  • Michael Link, Joseph-Beth Booksellers (Cincinnati, OH) (Moderator)
     

Reaching Reluctant Readers

Reaching Reluctant Readers (June 23, 2016)
Content related to the education session, Reaching Reluctant Readers at Children's Institute 2016.
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There are few triumphs greater than placing the right book in the hands of any reader, but that is especially true for children who rarely, if ever, read for their own pleasure.  The key is learning how to connect with these non-readers and mastering subtle techniques for matching kids with books that will inspire them to want to read.

  • Debbie Buck, Vintage Books (Vancouver, WA)
  • Molly Olivo, Barstons Child's Play (McLean, VA)
  • Claire Gatrell-Stephens, library media specialist for Orange County Public School District (Orlando, FL)
  • Margaret Brennan Neville, The King's English Bookshop (Salt Lake City, UT) (Moderator)
     

ABC & ALA Present: Partnering With Your Local Library

ABC & ALA Present: Partnering With Your Local Library (June 23, 2016)
Content related to the education session, ABC & ALA Present: Partnering With Your Local Library at Children's Institute 2016.
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Booksellers and librarians serve a common need and share many goals, but partnering on events and other initiatives can be challenging.  Presented in cooperation with the American Library Association, this panel, featuring pairs of booksellers and librarians who are successfully working together, will discuss potential hurdles as well as solutions for productive partnerships between bookstores and libraries.

  • Laura DeLaney, Rediscovered Books (Boise, ID)
  • Heidi Lewis, Information Services Assistant Supervisor at the Boise Public Library (Boise, ID)
  • Holly Weinkauf, Red Balloon Bookshop (St. Paul, MN)
  • Lisa Von Drasek, Curator of the Children's Literature Research Collections at the University of Minnesota (Minneapolis, MN)
  • Lauren Zimmerman, Writer's Block Bookstore (Winter Park, FL)
  • Sabrina Smith, Assistant Director at the Winter Park Public Library (Winter Park, FL)
  • Natasha Gilmore, Associate Children’s Editor at Publishers Weekly (Moderator)
     

ABFE Presents: The Tattered Cover Free Speech Training Method

ABFE Presents: The Tattered Cover Free Speech Training Method (January 26, 2016)
Content related to the education session, ABFE Presents: The Tattered Cover Free Speech Training Method at Winter Institute 2016.
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Free speech problems confront booksellers much more frequently than you might think, and it is critically important that you and your staff are prepared to deal with them before they occur. Join Matthew Miller of The Tattered Cover Book Store and Chris Finan, director of the American Booksellers for Free Expression, for an interactive session exemplifying the store's training session, which helps new staff members anticipate and respond to common free speech emergencies.

  • Matthew Miller, Tattered Cover Book Store (Denver, CO)
  • Chris Finan, ABA (White Plains, NY) (Moderator)

The Benefits of Getting Your Staff on Edelweiss

The Benefits of Getting Your Staff on Edelweiss (January 26, 2016)
Content related to the education session, The Benefits of Getting Your Staff on Edelweiss at Winter Institute 2016.
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An informed and passionate staff is one of a bookstore’s most valuable assets. Edelweiss can be a big help whether you use it to get your staff’s reading preferences in front of your sales reps, for easy access to digital review copies and Indie Next List nomination options, or for tools that allow your staff to communicate plans for that next big title. Find out how stores are using Edelweiss to increase sales as staff becomes more knowledgeable about buying choices.

  • Janet Geddis, Avid Bookshop (Athens, GA)
  • Elizabeth Jordan, BookPeople (Austin, TX)
  • Joe Foster, Above the Treeline (Ann Arbor, MI) (Moderator)

ABC Presents: Non-Author Events for Picture Books, Middle Grade, and YA

ABC Presents: Non-Author Events for Picture Books, Middle Grade, and YA (January 26, 2016)
Content related to the education session, ABC Presents: Non-Author Events for Picture Books, Middle Grade, and YA at Winter Institute 2016.
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PDF icon Gnome for the Holiday Game Card (PDF)681.9 KB
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Fun and exciting events don’t always have to feature a visiting author. Themed events built around books for different age groups can offer great no-cost opportunities to fill out your calendar, attract new sales, and bring customers into your store beyond storytimes and discussion groups.

  • Danielle Borsch, Vroman’s Bookstore (Pasadena, CA)
  • Jennifer Green, Green Bean Books(Portland, OR)
  • Lisa Nehs, Books & Company (Oconomowoc, WI)
  • Beth Golay, Books & Whatnot (Moderator)
     

ABC Presents: Getting the Most Out of Your ARCs

ABC Presents: Getting the Most Out of Your ARCs (January 25, 2016)
Content related to the education session, ABC Presents: Getting the Most Out of Your ARCs at Winter Institute 2016.
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Your stockpile of ARCs can present a great opportunity for marketing and community outreach at no additional cost. Learn from other booksellers how creative programs using ARCs and donations to underprivileged schools can lead to significant sales increases in your store or at your book fairs.

  • Jesica DeHart, BookPeople of Moscow (Moscow, ID)
  • Carol Moyer, Quail Ridge Books & Music (Raleigh, NC)
  • Elise Supovitz, Executive Director of Independent Retail and Canada Sales at Candlewick Press (Somerville, MA)
  • Mark von Bargen, Senior Director of Children's Trade Sales at Macmillan Children's Publishing Group (New York, NY)
  • Johanna Albrecht, Flyleaf Books (Chapel Hill, NC) (Moderator)
     

General Principles of Bookstore Accounting

General Principles of Bookstore Accounting (January 25, 2016)
Content related to the education session, General Principles of Bookstore Accounting at Winter Institute 2016.
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PDF icon General Journal (PDF)183.74 KB
PDF icon Accounting Profitability (PDF)190.84 KB
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Whether you hire an accountant or you do it yourself, you still need an understanding of the basic elements and principles that are part of every accounting system. This session will review standard accounting principles and provide tips for those looking to hire the right professional.

  • Melissa DeMotte, The Well-Read Moose (Coeur d'Alene, ID)
  • P.K. Sindwani, Towne Book Center & Café (Collegeville, PA)
  • Robert Sindelar, Third Place Books (Lake Forest Park, WA) (Moderator)
     

Overall Trends in Book Retailing

Overall Trends in Book Retailing (January 25, 2016)
Content related to the education session, Overall Trends in Book Retailing at Winter Institute 2016.
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PDF icon Key Trends in Bookselling (PDF)2.26 MB
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Industry experts will review and present current data on overall trends in U.S. book retail, including online shipping, book buying, and the impact showrooming vs. webrooming.

  • Peter Hildick-Smith, Founder and CEO, Codex Group LLC  (New York, NY)
  • Mark Kuyper, Executive Director, Book Industry Study Group (New York, NY)
  • Kristen McLean, Director of New Business Development, Nielsen Book (New York, NY)
  • Joy Dallanegra-Sanger, ABA (White Plains, NY) )(Greeter)

Education for Authors: How to Work With Independent Bookstores

Education for Authors: How to Work With Independent Bookstores (January 25, 2016)
Content related to the education session, Education for Authors: How to Work With Independent Bookstores at Winter Institute 2016.
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Developed for author guests at Winter Institute, this lunch panel features booksellers who have formulated best practices for working together to create events that benefit both stores and authors. This session will cover a number of issues, from author publicity to dealing with pre-event nerves.

  • Sarah Bagby, Watermark Books & Cafe (Wichita, KS)
  • John Evans, DIESEL, A Bookstore (Oakland, Larkspur Landing, & Brentwood, CA)
  • Mitchell Kaplan, Books & Books (Coral Gables, FL)
  • Margie Scott Tucker, Books Inc. (San Francisco, CA)
  • Joy Dallanegra-Sanger, ABA (White Plains, NY) (Greeter)
     

Amazon & Empty Storefronts: A Civic Economics Study

Amazon & Empty Storefronts: A Civic Economics Study (January 25, 2016)
Content related to the education session, Amazon & Empty Storefronts: A Civic Economics Study at Winter Institute 2016.
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More than any retailer in the past 20  years, Amazon.com has transformed the industry. In a groundbreaking study, Civic Economics -- a leader in research related to local economies and the impact of shopping decisions -- has for the first time quantified the real costs and ramifications of Amazon's expansion . Joining Dan Houston and Matt Cunningham of Civic Economics will be Stacy Mitchell, of the the Institute for Local Self-Reliance, who will discuss important local and national policy considerations regarding an equitable and sustainable economy.

  • Dan Houston, Principal, Civic Economics (Austin, TX)
  • Matt Cunningham, Principal, Civic Economics (Chicago, IL)
  • Stacy Mitchell, Co-Director, The Institute for Local Self-Reliance (Portland, ME)
  • Oren Teicher, ABA (White Plains, NY) (Greeter)
     

"Pitching" the Store: Developing Publisher Relationships for Great Events

"Pitching" the Store: Developing Publisher Relationships for Great Events (January 25, 2016)
Content related to the education session, "Pitching" the Store: Developing Publisher Relationships for Great Events at Winter Institute 2016.
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To host the authors you want, it is important to create a relationship between your store and the various publishing houses. This panel of publicists and event managers will highlight the value of bookseller/publicist partnerships and will offer tips on how to establish a relationship and how best to benefit from it.

  • David Enyeart, Common Good Books (St. Paul, MN)
  • René Martin, Quail Ridge Books & Music (Raleigh, NC)
  • Melissa Bullock Campion, Director Author Events & Services, Macmillan Publishers (New York, NY)
  • Lara Phan, Director, Account Marketing, Random House (New York, NY)
  • Linda McLoughlin Figel, {pages} a bookstore (Manhattan Beach, CA) (Moderator)

How to Keep Seasonal Customers Year Round

How to Keep Seasonal Customers Year Round (January 24, 2016)
Content related to the education session, How to Keep Seasonal Customers Year Round at Winter Institute 2016.
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If you own or work in a bookstore where the customer base is primarily seasonal, you know how slow the off-season can be. What can you do to increase profits during this time? And how can you continue to provide services to seasonal customers once they head home? Experienced booksellers will share their best practices.

  • Wendy Hudson, Nantucket Book Partners (Nantucket, MA)
  • Matthew Norcross, McLean & Eakin Booksellers (Petoskey, MI)
  • Amanda Zirn, Bethany Beach Books (Bethany Beach, DE)
  • Karen Hayes, Parnassus Books (Nashville, TN) (Moderator)
     

Creating a Bookstore Café

Creating a Bookstore Café (January 24, 2016)
Content related to the education session, Creating a Bookstore Café at Winter Institute 2016.
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If you are thinking about opening a café or other food and beverage component in your bookstore, this session is not to be missed.  Panelist will discuss tips and best practices for start-up, profitability, staffing, and overall management for combining book retail and a café business.

  • Sarah Bagby, Watermark Books & Cafe (Wichita, KS)
  • Nicole Magistro, Bookworm of Edwards (Edwards, CO)
  • Nicole Sullivan, BookBar (Denver, CO)
  • Chris Morrow, Northshire Bookstore (Manchester Center, VT) (Moderator)
     

Minimum Wage Update: Advocacy and Implementation

Minimum Wage Update: Advocacy and Implementation (January 24, 2016)
Content related to the education session, Minimum Wage Update: Advocacy and Implementation at Winter Institute 2016.
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The question of raising minimum wage has become a prominent issue, with elected officials and organizations across the country actively engaged in the matter. What can indie booksellers do to ensure that any minimum wage increase takes into account the economic realities of indie retail? Booksellers on the West Coast are dealing with this issue now.  They will discuss what they have learned and offer insight regarding how to become actively engaged in minimum wage discussions in your community.

  • Becky Anderson, Anderson's Bookshop (Naperville, IL)
  • Jarek Steele, Left Bank Books (St. Louis, MO)
  • Tracy Taylor, The Elliott Bay Book Company (Seattle, WA)
  • Michael Tucker, Books Inc. (San Francisco, CA)
  • Pete Mulvihill, Green Apple Books (San Francisco, CA) (Moderator)
     

The Economics of Publishing

The Economics of Publishing (January 24, 2016)
Content related to the education session, The Economics of Publishing at Winter Institute 2016.
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In this detailed financial session, publishers will walk booksellers through the Profit and Loss statement of a new trade title and the financial realities of publishing, while delineating the many factors that affect both the bookstore channel and consumers. Important P&L line items such as suggested retail price, production costs, marketing, and returns will be discussed, as will broader themes that impact the day-to-day cost of publishing.

  • George Gibson, Publishing Director, Bloomsbury USA (New York, NY)
  • Matty Goldberg, President of Publishing and Client Sales Development, Perseus Book Group (New York, NY)
  • Kirsty Melville, President and Publisher, Andrews McMeel Universal (Kansas City, MO)
  • Steven Pace, Sales Director, Workman Publishing (New York, NY)
  • Joy Dallanegra-Sanger, ABA (White Plains, NY) (Moderator)
     

Event Management for the Very Small Store

Event Management for the Very Small Store (January 24, 2016)
Content related to the education session, Event Management for the Very Small Store at Winter Institute 2016.
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Owners of (self-defined) very small stores are challenged to find the time and resources to organize successful events and to balance daily work with event budgeting, planning, execution, and follow-up. This panel will feature owners of very small stores who are excited to share tips and practices for hosting successful events.

  • Daiva Chesonis, Between The Covers Bookstore (Telluride, CO)
  • Jacqueline Kellachan, The Golden Notebook (Woodstock, NY)
  • Anna Thorn, Upshur Street Books (Washington, DC)
  • Valerie Koehler, Blue Willow Bookshop (Houston, TX) (Moderator)
     

Advanced Education: Human Resources Essentials for Bookstores

Advanced Education: Human Resources Essentials for Bookstores (January 24, 2016)
Content related to the education session, Advanced Education: Human Resources Essentials for Bookstores at Winter Institute 2016.
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This is a ticketed session. For owners and managers only. Limited capacity, first-come, first-served. Preference will be given to ABA owners and managers.
Dr. John Sherlock, Director, Master of Science Human Resources Program at Western Carolina University, will lead a discussion that will focus on best HR practices for small business owners, including talent management and how to create a skills inventory for you and your staff.

  • Dr. John Sherlock, Western Carolina University (Cullowhee, NC)
  • Meg Smith, ABA (White Plains, NY) (Greeter)
     

Bookselling 101: Introduction to Inventory Management Systems

Bookselling 101: Introduction to Inventory Management Systems (January 24, 2016)
Content related to the education session, Bookselling 101: Introduction to Inventory Management Systems at Winter Institute 2016.
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Whether you have purchased an existing store (and its inventory system) or have launched a new store, you know that active inventory management is critical to managing costs, buying successfully, and improving the experience of your customers. In this session, panelists will review the basics and will discuss the keys to effective inventory management.

  • Jeanne Costello, Maria’s Bookshop (Durango, CO)
  • Maryelizabeth Yturralde,  Mysterious Galaxy (San Diego, CA)
  • Andy Perham, Books Inc. (San Francisco, CA)
  • Shawn Wathen, Chapter One Book Store (Hamilton, MT) (Moderator)
     

Making Storytime Fun and Profitable

Making Storytime Fun and Profitable (April 21, 2015)
Content related to the education session, Making Storytime Fun and Profitable at ABC Children's Institute 2015.
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Learn how to attract capacity crowds week after week and how to market to this captive audience to drive sales.  Energetic and dynamic bookstore storytime leaders will discuss how to incorporate variety, pacing, and songs to add to the fun, as well as the risks and rewards of soliciting donations or even charging admittance.  This session will also include a demonstration of tips and tricks for wearing costume characters, including fun and easy ways to pose for pictures, how to deal with frightened children, and simple moves to make the character come alive.

  • Clare Doornbos, DIESEL, A Bookstore (Larkspur, CA)
  • Amy Oelkers, Red Balloon Bookshop (Saint Paul, MN)
  • Chudney Ross, Books and Cookies (Santa Monica, CA)
  • Sarah Bagby, Watermark Books (Wichita, KS) (moderator)
     
Making Storytime Fun and Profitable (April 21, 2015)
Content related to the education session, Making Storytime Fun and Profitable at ABC Children's Institute 2015.
Tags:

Learn how to attract capacity crowds week after week and how to market to this captive audience to drive sales.  Energetic and dynamic bookstore storytime leaders will discuss how to incorporate variety, pacing, and songs to add to the fun, as well as the risks and rewards of soliciting donations or even charging admittance.  This session will also include a demonstration of tips and tricks for wearing costume characters, including fun and easy ways to pose for pictures, how to deal with frightened children, and simple moves to make the character come alive.

  • Clare Doornbos, DIESEL, A Bookstore (Larkspur, CA)
  • Amy Oelkers, Red Balloon Bookshop (Saint Paul, MN)
  • Chudney Ross, Books and Cookies (Santa Monica, CA)
  • Sarah Bagby, Watermark Books (Wichita, KS) (moderator)
     

Starting a Children's or Teen Book Festival

Starting a Children's or Teen Book Festival (April 20, 2015)
Content related to the education session, Starting a Children's or Teen Book Festival at ABC Children's Institute 2015.
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A children’s book festival can be an ideal vehicle to promote reading and literacy in your community.  Booksellers with vast experience at literary festivals around the country will explain how to get started with your own children's or teen festival, working in partnership with other local businesses and organizations, attracting authors and publicists, and garnering media attention.  How narrow or broadly should your focus be, when are the best times of year, and what other considerations must go into such an undertaking?  Learn all this and more before adding a festival to your events calendar.

  • Cathy Berner, Blue Willow Bookshop (Houston, TX), Coordinator for the Bookworm Festival for Emerging Readers, Tweens Read, and TeenBookCon
  • Diane Capriola, Little Shop of Stories (Decatur, GA), Children and Teen Program Manager for the AJC Decatur Book Festival
  • Meghan Goel, BookPeople (Austin, TX), Program Director for the Texas Teen Book Festival
  • Liesl Freudenstein, Boulder Book Store (Boulder, CO) (moderator)
     

Partnering for Diversity With Schools and Non-Profits

Partnering for Diversity With Schools and Non-Profits (April 20, 2015)
Content related to the education session, Partnering for Diversity With Schools and Non-Profits at ABC Children's Institute 2015.
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Bookstores everywhere are resources and gathering places in their communities but underrepresented and disenfranchised students often lack the means to visit your store or are unaware of how much you have to offer.  In these cases, partnering with religious, cultural, and non-profit organizations, as well as underprivileged schools, can help reach new customers.  Learn from booksellers across the country who have been successful in bridging this divide and creatively getting a share of Title I money so books can find a home in diverse households of all income levels.

  • Jenny Cohen, Waucoma Bookstore (Hood River, OR)
  • Shirley Mullin, Kids Ink (Indianapolis, IN)
  • Angie Tally, The Country Bookshop (Southern Pines, NC)
  • Sarah Hutton, Village Books (Bellingham, WA) (moderator)

Birthday Party Rentals

Birthday Party Rentals (April 20, 2015)
Content related to the education session, Birthday Party Rentals at ABC Children's Institute 2015.
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Renting out event space in your store for birthday parties and other occasions is a great way to diversify sales and add revenue, but what resources are required and what should you expect to provide? Leading booksellers with extensive in-store birthday party operations will discuss how to get started, what kind of packages you might consider offering, and how to market to—and beyond—your customer base.

  • Cynthia Compton, 4 Kids Books & Toys (Zionsville, IN)
  • Barbara Khan, Jack & Allie's (Vernon, CT)
  • Lauren Savage, The Reading Bug (San Carlos, CA)
  • Amy Thomas, Pegasus Books (Berkeley, CA) (moderator)
     

Creating a Business Plan for a Successful Future

Creating a Business Plan for a Successful Future (February 10, 2015)
Content related to the education session, Creating a Business Plan for a Successful Future at Winter Institute 2015.
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A business plan is a document typically associated with launching a bookstore. However, any time you decide to make a change to your operations, it's critical to have a plan.  This session will include a review of the essentials for any business plan. Attendees will have a chance to have their own business plans reviewed post-Winter Institute by panelist Jodi Rhoden, Owner/Operator of Short Street Cakes and Teacher at Birds Eye Business Planning (Asheville, NC).

  • Jill Hendrix, Fiction Addiction (Greenville, SC)
  • Chris Morrow, Northshire Bookstore (Manchester Center, VT)
  • Jodi Rhoden, Owner/Operator of Short Street Cakes and Teacher at Birds Eye Business Planning (Asheville, NC)
  • Annie Philbrick, Bank Square Books (Mystic, CT) (Moderator)

Managing Successful Book Fairs In-Store and Off-Site

Managing Successful Book Fairs In-Store and Off-Site (April 7, 2014)
Content related to the education session, Managing Successful Book Fairs In-Store and Off-Site at CSI 2014.
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Book fairs can be a great source of revenue if you can keep them from being a drain on your resources.  How far in advance should you schedule in order to properly prepare?  How much inventory should you have on hand, and how do you choose titles and decide quantity?  Should you discount books, or offer a percentage of sales as cash back?  What kinds of events are helpful in driving book fair attendance?  What organizations, other than schools, make good book fair partners?  This session will give you the keys to grow your book fair business in your store, at schools, and elsewhere in your community.

Selling Picture Books in the Wake of Age Compression

Selling Picture Books in the Wake of Age Compression (April 7, 2014)
Content related to the education session, Selling Picture Books in the Wake of Age Compression at CSI 2014.
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It is clear that age compression -- or the marketing of titles for older children to younger children -- is having an effect on the sales and popularity of picture books among elementary school children.  But the benefits of reading picture books to older children are many.  How can you educate customers about the importance of picture books for children ages 5 and up?

Alternative Sources for Raising Capital

Alternative Sources for Raising Capital (January 24, 2014)
Content related to the education session, Alternative Sources for Raising Capital at Winter Institute 2014.
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PDF icon Considering Alternative Financing (PDF)505.45 KB
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Whether you need business capital for a store redesign, expansion, or to open a second location, this session will help you to think about non-traditional options to acquire the capital you need. From social media campaigns to community involvement, there are a growing number of new options beyond the bank loan.

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing (January 23, 2014)
Content related to the education session, The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing at Winter Institute 2014.
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Geno Church, Word of Mouth Pathfinder from Brains on Fire, will lead an interactive workshop created to help booksellers spark and sustain word of mouth marketing. Learn how to make people fall passionately and madly in love with your store, and how loving your customers can result in not just building a thriving community, but also drive meaningful conversations and, ultimately, the financial success of your business. This session will also be offered on Friday from 10:30 a.m. - 11:45 a.m. 

Best Practices on Edelweiss for Publishers and Booksellers

Best Practices on Edelweiss for Publishers and Booksellers (January 22, 2014)
Content related to the education session, Best Practices on Edelweiss for Publishers and Booksellers at Winter Institute 2014.
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PDF icon Edelweiss+ Best Practices (pdf)943.26 KB
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Edelweiss is a program that provides value to both booksellers purchasing titles for their stores and sales reps.  This session will explore the ways Edelweiss can both optimize and streamline the buying process and facilitate better communication among booksellers and reps.  Robert Sindelar, Managing Partner of Third Place Books, with stores in Lake Forest Park and Seattle, will moderate the session. 

Handselling 101

Handselling 101 (January 22, 2014)
Content related to the education session, Handselling 101 at Winter Institute 2014.
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This basic course for new booksellers and those interested in a refresher will provide best practices for handselling in the era of showrooming. A panel of experienced booksellers will explore not only placing the right book in a customer’s hands but also about how to close the sale. The session will conclude with the opportunity to see expert handsellers in action.

Free for the Asking: Marketing with PR & Social Media

Free for the Asking: Marketing with PR & Social Media (January 20, 2011)
Content related to the education session, Free for the Asking: Marketing with PR & Social Media at Winter Institute 2011.
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Putting your store in the media spotlight and keeping it there does not have to cost a lot of money. In fact, it doesn't have to cost you anything at all beyond usual staff hours. This session will focus on how to take advantage of free media outlets to market and promote your store.

Customer Surveys: Why & How

Customer Surveys: Why & How (February 4, 2010)
Content related to the education session, Customer Surveys: Why & How at Winter Institute 2010.
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Have you ever wondered what your customers think about your store or how they view you compared to your competition? In this session, find out how to create and execute customer surveys that will help you learn more about your customers and develop more effective strategies to meet their needs. This session will outline the "nuts-and-bolts" of how to do customer surveys -- including how to frame questions, administer the survey in your store and online, and analyze the results.

Building and Rewarding Customer Loyalty

Building and Rewarding Customer Loyalty (February 2, 2007)
Content related to the education session, Building and Rewarding Customer Loyalty at Winter Institute 2007.
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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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