Education Resources

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Innovation Arena

Innovation Arena (January 24, 2020)
Content related to the education session, Innovation Arena Winter Institute 2020.
Topic:
  • Bookselling Essentials
Tags:  None

This forty-five minute long session offers attendees three lightning talks from booksellers who have had game-changing aha! moments in the past year. Presentations will be short — 10 minutes or less — and will focus on concepts that have saved money, improved operations, created a new efficiency, or increased sales. From major shakeups to a better system for ordering store supplies, innovative ideas come in all sizes but can make a big impact. Presentations this hour include: How to Turn Social Media Activism Into Increased Sales (Danny Caine, The Raven Bookstore, Lawrence, KS); Black Books Matter (Ramunda Lark Young, MahoganyBooks, Washington, D.C.); and Ithica is Books (Lisa Swayze, Buffalo Street Books, Ithaca, NY). Panelists: Danny Caine, The Raven Bookstore (Lawrence, KS), Lisa Swayze, Buffalo Street Books (Ithaca, NY), Ramunda Lark Young, MahoganyBooks (Washington, D.C.)

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Events: Independent Bookstore Day

Events: Independent Bookstore Day (January 24, 2020)
Content related to the education session, Events: Independent Bookstore Day Winter Institute 2020.
Topic:
  • Marketing & PR
Tags:
  • Events

Independent Bookstore Day (IBD) has grown from a handful of bookstores in California to a national celebration involving more than 575 stores and, in some cases, citywide celebrations. Participating bookstores see an increase in sales, increased foot traffic, and increased brand awareness. This session will offer attendees an overview of the program and tips from booksellers who have figured out how to make the most of IBD. Panelists will offer information on how to order and make the most of the IBD exclusive merchandise, how to organize and publicize your store’s party to bring people into your store, and how to use social media strategically to increase sales and community participation. Panelists: Samantha Schoech, Program Director of Independent Bookstore Day, Janet Geddis, Avid Bookshop (Athens, GA), Rebecca George, Volumes Bookcafe (Chicago, IL), Tom Nissley, Phinney Books (Seattle, WA), Christie Olson Day, Gallery Bookshop & Bookwinkle's Children's Books (Mendocino, CA)

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Fireside Chat: So You Are Thinking of Running for Office...

Fireside Chat: So You Are Thinking of Running for Office... (January 24, 2020)
Content related to the education session, Fireside Chat: So You Are Thinking of Running for Office... Winter Institute 2020.
Topic:
  • Advocacy
Tags:
  • 101

This informal yet informative talk is designed to provide a relaxed atmosphere for inspiring and educational conversations. Two booksellers with experience with everything from fundraising to campaigning to serving will discuss and offer suggestions and encouragement for those who are curious about what it takes to serve in office. Panelists: Kate Schlademan, The Learned Owl (Hudson, OH), Becky Anderson, Anderson's Bookshops (Naperville, IL)

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Marketing Meetup: Why SEO Matters to Your Marketing Plan

Marketing Meetup: Why SEO Matters to Your Marketing Plan (January 24, 2020)
Content related to the education session, Marketing Meetup: Why SEO Matters to Your Marketing Plan Winter Institute 2020.
Topic:
  • Marketing & PR
Tags:
  • Technology

Welcome to ABA’s live Marketing Meetup! Marketing is more than social media, newsletters, or placing ads. While all of these tasks are vital to marketing, it is important not to overlook search engine optimization, or SEO. In this session, you’ll learn what SEO is, why it matters, and some best practices for implementation. Panelists: Ryan Quinn, ABA (White Plains, NY), Eileen McGervey, One More Page Books (Arlington, VA), Cassie Clemans, Roundabout Books (Bend, OR) and  Search Engine Optimization (SEO) Specialists Jordan Brannon, Coalition Technologies (Culver City, CA), and, Cassandra Cross, Coalition Technologies (Culver City, CA).

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Stamped: Racism, Antiracism, and You: A Conversation with Ibram Kendi and Jason Reynolds

Stamped: Racism, Antiracism, and You: A Conversation with Ibram Kendi and Jason Reynolds (January 24, 2020)
Content related to the education session, Stamped: Racism, Antiracism, and You: A Conversation with Ibram Kendi and Jason Reynolds Winter Institute 2020.
Topic:
  • Diversity & Inclusion
Tags:
  • Children's Bookselling

Pre-registration required. Registration is closed. Join bestselling and award-winning authors Dr. Ibram X. Kendi and Jason Reynolds in conversation on the history of racist ideas in America and how to better navigate these complex realities. Reynolds and Kendi’s Stamped: Racism, Antiracism, and You (Little, Brown Books for Young Readers, March 2020) delivers a timely YA reimagining of Kendi’s National Book Award-winning Stamped From the Beginning. Through his work, Kendi has explored how racist ideas were developed by some of the most brilliant minds in history to justify and rationalize the nation’s deeply entrenched discriminatory policies. But while racist ideas have always been easy to fabricate and distribute, they can also be discredited. Jason Reynolds’s remarkable reimagining of Dr. Ibram X. Kendi’s National Book Award-winning Stamped from the Beginning also offers the tools needed to combat these ideas. With Stamped: Racism, Antiracism, and You, Kendi and Reynolds have come together to deliver an energizing narrative that speaks to young people and shines a light on the many insidious forms of racism—and on ways readers can identify and stamp out racist thoughts in their daily lives.

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Bookselling and Liberation: Black Bookstores in America, from the '60s to the Present

Bookselling and Liberation: Black Bookstores in America, from the '60s to the Present (January 24, 2020)
Content related to the education session, Bookselling and Liberation: Black Bookstores in America, from the '60s to the Present Winter Institute 2020.
Topic:
  • Diversity & Inclusion
Tags:  None

In the 1960s and 1970s, scores of Black bookstores opened in the U.S. Founded by activist entrepreneurs, these indie stores served as a refuge and intellectual center for communities in search of books by and about Black people. This Wi15 keynote event will be a wide-open conversation about the history and vital position of Black bookstores in our communities and in our industry with pioneers of Black bookselling and publishing, moderated by Professor Joshua Clark Davis, author of From Head Shops to Whole Foods: The Rise and Fall of Activist Entrepreneurs (Columbia University Press). Speakers include: W. Paul Coates, Black Classic Press (Baltimore, MD); Shirikiana Aina Gerima, Sankofa Video Books and Cafe (Washington, D.C.); Judy Richardson, Student Nonviolent Coordinating Committee (Atlanta, GA); Nati Kamau-Nataki, Everyone's Place (Baltimore, MD).

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Buying & Selling: Board Games for the Win

Buying & Selling: Board Games for the Win (January 24, 2020)
Content related to the education session, Buying & Selling: Board Games for the Win Winter Institute 2020.
Topic:
  • Buying and Selling
Tags:
  • 101
  • Genre

Board games are a hot trend and a growing business that capitalize on popular TV and streaming shows and pop-culture moments. And they all have something in common: face-to-face social interaction, which is a key component of successful independent bookstores. Come hear from booksellers who have integrated board games and play nights into their sales and events. An independent board game seller joins the panel to discuss the aspects of her business and how booksellers can bring games — and customers — into the bookstore. After the session, come to the Winter Institute Board Game Playroom to sample games with colleagues or game reps, review discounts, and place orders. If you are looking for new non-book inventory, this may be an opportunity for you. Panelists: John Stacy, Executive Director, GAMA (Columbus, OH), Todd Dickinson, Aaron's Books (Lititz, PA), David Prescott, Blackwells (London, UK), Milton Griepp, ICv2 The Business of Geek Culture (Madison, WI)

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Operations: Time Management for the Small Store

Operations: Time Management for the Small Store (January 24, 2020)
Content related to the education session, Operations: Time Management for the Small Store Winter Institute 2020.
Topic:
  • Operations
Tags:  None

One minute of planning can save you 10 minutes in execution. But when you are one of the only booksellers on staff, finding that one minute can be tough. Panelists will provide useful tools for fighting distraction and tracking time so you can create those efficiencies that lead to improved productivity. Panelists: Dan Cullen, ABA (White Plains, NY), Bel McNeil, Bel & Bunna's Books (Lafayette, CA), Angela Maria Spring, Duende District Bookstore (Washington, D.C.), Kathy Burnette, The Brain Lair (South Bend, IN)

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Together in Courageous Conversation: Politics of Curation

Together in Courageous Conversation: Politics of Curation (January 23, 2020)
Content related to the education session, Together in Courageous Conversation: Politics of Curation Winter Institute 2020.
Topic:
  • Buying and Selling
Tags:  None

This is an opportunity for booksellers to come together to discuss meaningful and often difficult topics. The goal for this conversation is not to find a solution or to provide active take-away steps, but to practice active listening, contributing, and considering other points of view on complex issues facing our industry and society. This session will focus on the politics of curation. What social or economic factors do you consider when you buy, merchandise, hand-sell, and cultivate specific author and publisher relationships? Do you choose to exclude certain titles or authors from your inventory? This conversation will be facilitated by a professional moderator. Panelists: Lexi Beach, Astoria Bookshop (Astoria, NY), Luis Correa, Avid Bookshop (Athens, GA), Kenny Brechner, Devaney Doak & Garrett Booksellers (Farmington, ME) , Valerie Koehler, Blue Willow Bookshop (Houston, TX), Robert Sindelar, Third Place Books (Lake Forest Park, WA)

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Events/Programs: Creating Profitable Events

Events/Programs: Creating Profitable Events (January 23, 2020)
Content related to the education session, Events/Programs: Creating Profitable Events Winter Institute 2020.
Topic:
  • Operations
Tags:
  • Events

Events draw foot traffic, residual sales, and often media coverage for our stores. What they don't always draw is profit. But even in today's economic climate of rising minimum wages and other costs, we can produce events that serve both our communities and our profitability. In this session, we'll look at how to execute successful events through planning, budget creation, profit-and-loss analyses, and other tools professional event planners use to help manage the workload and the bottom line. We'll also discuss one of the most important aspects of all—valuing your time and expertise and then charging accordingly, even for authorless events. This session will be presented by Cindy Dach, CEO of Changing Hands Bookstore and is part of the store's professional development series. Panelists: Cindy Dach, Changing Hands Bookstore (Tempe, AZ)

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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