Education Resources

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Twitter Engagement: To Tweet Or Not To Tweet

Twitter Engagement: To Tweet Or Not To Tweet (March 25, 2021)
Content related to the education session Twitter Engagement: To Tweet Or Not To Tweet, Top Ten Things.
AttachmentSize
Plain text icon Chat Copy3.4 KB
Topic:
  • Marketing & PR
Tags:
  • 101
With the increase in social media use in 2020, Twitter has become an integral way for messages and calls to action to spread quickly. It is also a platform that can help you grow your community of like-minded retailers and consumers who will share your message through re-Tweets, connect your store with new and potential customers, build community, and support each other. This presentation will outline important considerations for engaging with Twitter’s online community, the value of curating a store’s list of followers and leaning into a bookstore’s persona, and the value of participating in conversations, and explain when to use Twitter vs. other social media platforms. 
 
Download the handout here. Please note that you must be logged in to Bookweb to access the page.
 
Panelists for the session are: 
Twitter Engagement: To Tweet Or Not To Tweet (March 25, 2021)
Content related to the education session Twitter Engagement: To Tweet Or Not To Tweet, Top Ten Things.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • 101
With the increase in social media use in 2020, Twitter has become an integral way for messages and calls to action to spread quickly. It is also a platform that can help you grow your community of like-minded retailers and consumers who will share your message through re-Tweets, connect your store with new and potential customers, build community, and support each other. This presentation will outline important considerations for engaging with Twitter’s online community, the value of curating a store’s list of followers and leaning into a bookstore’s persona, and the value of participating in conversations, and explain when to use Twitter vs. other social media platforms. 
 
Download the handout here. Please note that you must be logged in to Bookweb to access the page.
 
Panelists for the session are: 

ABA Coffee Break, March Afternoon Session #4

ABA Coffee Break, March Afternoon Session #4 (March 23, 2021)
Content related to the education session ABA Coffee Break, March Afternoon Session #4, Coffeebreak.
AttachmentSize
Plain text icon Chat Copy4.43 KB
Topic:
  • Bookselling Essentials
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

ABA Coffee Break, March Afternoon Session #4 (March 23, 2021)
Content related to the education session ABA Coffee Break, March Afternoon Session #4, Coffeebreak.
Watch video from this event.
Topic:
  • Bookselling Essentials
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

ABA Coffee Break, March Afternoon Session #3

ABA Coffee Break, March Afternoon Session #3 (March 16, 2021)
Content related to the education session ABA Coffee Break, March Afternoon Session #3, Coffeebreak.
Watch video from this event.
Topic:
  • Bookselling Essentials
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

ABA Coffee Break, March Afternoon Session #3 (March 16, 2021)
Content related to the education session ABA Coffee Break, March Afternoon Session #3, Coffeebreak.
AttachmentSize
Plain text icon GMT20210316-190027_ABA-Coffee.txt6.69 KB
Topic:
  • Bookselling Essentials
Tags:
  • 101

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Operational Workflows: Returns

Operational Workflows: Returns (March 11, 2021)
Content related to the education session Operational Workflows: Returns, Top Ten Things.
Watch video from this event.
Topic:
  • Buying and Selling
Tags:
  • 101

Join a conversation with your bookselling colleagues to discuss the returns process and how best to navigate the what, when, and how of returns. Are you pulling by section or publisher, and why? Are you pulling quarterly, monthly, daily, and why? How do you manage staff scheduling and minimize your freight costs? Note: This conversation will focus on workflow and operations and will not include a discussion on inventory management.

Join the conversation with:

Operational Workflows: Returns (March 11, 2021)
Content related to the education session Operational Workflows: Returns, Top Ten Things.
AttachmentSize
Plain text icon Chat Copy13.32 KB
Topic:
  • Buying and Selling
Tags:
  • 101

Join a conversation with your bookselling colleagues to discuss the returns process and how best to navigate the what, when, and how of returns. Are you pulling by section or publisher, and why? Are you pulling quarterly, monthly, daily, and why? How do you manage staff scheduling and minimize your freight costs? Note: This conversation will focus on workflow and operations and will not include a discussion on inventory management.

Join the conversation with:

Technology Meetup - Canva

Technology Meetup - Canva (March 10, 2021)
Content related to the education session Technology Meetup - Canva, ABA Technology Meetups.
AttachmentSize
Plain text icon Chat Copy7.73 KB
Topic:
  • Bookselling Essentials
Tags:
  • Technology

This session includes a demonstration of customizing a marketing asset by ABA Graphic and Web Designer Melissa Napolitano, and some best practices and tips from fellow booksellers; Erin Matthews of Books With A Past in Glenwood & Savage, Maryland, Tonisha Kimble of Wonders of the World Book and Toy Store (online), Jackie Kenny of Paulina Springs in Sisters, Oregon.

Technology Meetup - Canva (March 10, 2021)
Content related to the education session Technology Meetup - Canva, ABA Technology Meetups.
Watch video from this event.
Topic:
  • Bookselling Essentials
Tags:
  • Technology

This session includes a demonstration of customizing a marketing asset by ABA Graphic and Web Designer Melissa Napolitano, and some best practices and tips from fellow booksellers; Erin Matthews of Books With A Past in Glenwood & Savage, Maryland, Tonisha Kimble of Wonders of the World Book and Toy Store (online), Jackie Kenny of Paulina Springs in Sisters, Oregon.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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