Advertising & Mailing List

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Want to reach independent booksellers? ABA offers a variety of ways to do so, whether you’re a publisher, author, or industry vendor.
If you’re an ABA member bookseller, we have options for you, too: free Classified Ads are a benefit of membership.

  • The official ABA website is a great way to reach member and non-member visitors and reinforce your marketing message. On, ABA members and other industry professionals learn about upcoming association events and industry news, discover ways to maximize their ABA membership, view the latest news from Bookselling This Week, and much more. Advertising on offers several cost-effective opportunities to position your company as a leader in front of an influential group of retail bookselling professionals.

    Please see this brochure for information about advertising on, and contact Multiview's sales team to book.

The ABA Mailing List

  • The ABA bookstore mailing list is available for rental by ABA Regular and Associate members only. It is delivered electronically, in an Excel file format. Listings consist of the bookstore name, main contact, and full address; it does not include e-mail addresses. Associate members in good standing are entitled to two free mailing lists a year. To claim these, please write to Director of Development & Publisher Relations, Matt Zoni at To order mailing lists in addition to the two complimentary lists, please complete the form found here. Please email with any questions. 

Classified Ads

  • Classifieds appear on a dedicated page on the ABA website and are linked to from ABA's newsletter, Bookselling This Week, which is delivered to 13,000 readers (including booksellers, publishers, agents, writers, distributors, wholesalers, and the media) twice weekly. 
  • All regular ABA member bookstores in good standing may have up to four free, two-week Classified Ad insertions per calendar year. Additional ads may be purchased at a 25 percent discount off the regular rate.
  • Publisher members are entitled to paid classified (non-commissionable) ads at a rate of $100 per ad. (Note: All classified ads require prepayment.)
  • Non-members are welcome to join ABA to take advantage of classified advertising.

To place a classified ad please contact Emily Behnke via e-mail.


About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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