for Booksellers

Indie Marketing

Quick Links to Popular Resources

The Book Buyer's Handbook

Members-only, fully searchable database of key publisher terms and vendor information. Includes time-limited publisher specials.


ABA ecommerce platforms built for independent bookstores, include the multi-feature IndieCommerce and the lower-cost, low maintenance option, IndieLite.


Benchmarking survey just for independent bookstores, tracking key financial indicators that drive profitability.

ABC Children's Group

Dedicated to growing and expanding the reach of children's books.
"It’s important to start small [when starting a book festival] because you learn so much more when you are operating on a small scale.”
Cathy Berner, Blue Willow Books, Houston TX

Featured Shelftalker


"The Intuitionist is impossible to classify or even describe, but that's what makes it a truly special novel. There are definitely elements of noir-darkness and dirty politics and grittiness. There are mysterious touches, too — a crime, a reporter, a wrongly accused suspect. But there's also allegory — for ways of thinking ("intuitionism" vs. "empiricism"), racism, and class in America. And it's the perfect book club choice with much to decipher and discuss." Pete Mulvihill, Green Apple Books, San Francisco, CA

Submit One ›

Pete Mulvihill of Green Apple Books


Bookselling Essentials


Buying and Selling

Diversity & Inclusion

Marketing and PR


Marketing Assets

Indies Introduce - Kids
Indies Introduce Children's Debuts
Indies Introduce - Adult
Indies Introduce Adult Debuts
Season's Readings
Social Media Images and Printable Poster
Let it Snow
Social Media Images and Printable Poster
Ho Ho Hope It's a Book!
Social Media Images and Printable Poster
Love Hope Peace Books
Social Media Images and Printable Poster
Got Books?
Social Media Images and Printable Poster
Give the Gift of Books C
Social Media Images and Printable Poster
#noAmazonMonopoly Social Media Images
#noAmazon Monopoly social media banners
Social Media Images Localism
Infographics for Social Media
Gift Certificate
"Child of Books" Gift Certific
Amazon Op-Ed Template
Template for Amazon Op-Ed
Read & Blossom
Poster, Bookmark, and Web Banner
FAQs /Talking Points — Independent books
Press Release
Sample Press Release — Impact of online
Infographic for print and web
What Amazon Did
Amazon impact on communities, for custom
What Amazon Did
Amazon impact on communities for custome
Here's What You Just Did - Poster
'Here's What You Just Did'
Customer Thanks
Here's What You Just Did - Children
Social Media
Sample Social Media Posts & Graphics
Link to Indies
Why to Link to an Indie for Book Sales —
New Localism Logo
The New Localism Logo
Antitrust Action Kit
Templates for letters to U.S.
Banned Books Week T-Shirt Design
Banned Books Week T-Shirt Design
Eat Sleep Read Love
Posters and web banners
Needs More Books
Poster, poster with customization space
IndieBound Gift - Image
Logo - png and pdf
Indies First logo
Logo for Indies First
Eat Drink Spin Read
Poster or web banners (Add your own log
Sit Stay Read
Indies Hold Up Half the Sky
Poster, bookmark, or banner
Award Winner
Award winner sticker
Ah, Spring
Poster and web banners
New Wave of Reads
Poster or banner
Eat Sleep Read Local (Black)
Poster, Advertisement
Keep Calm & Browse
Poster, banner or bookmark
Honor Book
Honor book sticker

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.



Copyright 2018 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy


Follow ABA

Always Improving...