for Booksellers

Indie Marketing


Bookseller Favorites

The Book Buyer's Handbook

Members-only, fully searchable database of key publisher terms and vendor information. Includes time-limited publisher specials.

ABC Children's Group

Dedicated to growing and expanding the reach of children's books, bookstores, and readers.


Ecommerce platforms built for independent bookstores: the multi-feature IndieCommerce and the lower-cost, low maintenance option, IndieLite.

Business Services

Affinity partnerships offering discounted products and services, and ABA members-only opportunities.


Benchmarking survey just for independent bookstores, tracking key financial indicators that drive profitability.

Member Resources

Programs such as Advance Access, the Digital White Box, Gift Certificates, and more.
"Board games attract customers to our store to discover the variety of other merchandise we carry. We support board game clubs by reserving the community room for them at no charge.”
Brenda Weaver, Hearthside Books, Juneau, AK


Featured Shelftalker


"They Can't Kill Us Until They Kill Us, —Hanif Abdurraqib—
Hanif Abdurraqib thinks about music the way most people think about food, which is to say that it is indispensable — vital, even — to his being on this earth. Through these essays, Abdurraqib articulates what we hear in music and plays it back to us as if it's our own voice: strange, surprising, but undoubtedly ours." —27th Letter Books, Detroit MI

Submit Your Own ›

27th Letter Books Detroit MI


Education Resources

Bookselling Essentials

Bookselling Essentials

Let's get started!



Understanding the numbers.

Buying and Selling

Buying and Selling

Learning the art and the science.

Diversity & Inclusion

Diversity & Inclusion

Advance and innovate for business success.

Marketing and PR

Marketing and PR

Tell your story and achieve your goals.



Reach for the highest level of efficiency.

Marketing Assets

Here's What Amazon Just Did Infographic
Customizable infographic that outlines t
Amazon's Negative Impact Infographic
Infographic that details the impact of A
Indies Introduce Logos
Indies Introduce Adult Debuts
Season's Readings
Social Media Images and Printable Poster
Let it Snow
Social Media Images and Printable Poster
Ho Ho Hope It's a Book!
Social Media Images and Printable Poster
Love Hope Peace Books
Social Media Images and Printable Poster
Got Books?
Social Media Images and Printable Poster
Give the Gift of Books C
Social Media Images and Printable Poster
#noAmazonMonopoly Social Media Images
#noAmazon Monopoly social media banners
Gift Certificate
"Child of Books" Gift Certific
Read & Blossom
Poster, Bookmark, and Web Banner
Here's What You Just Did - Poster
'Here's What You Just Did'
Customer Thanks
Here's What You Just Did - Children
Link to Indies
Why to Link to an Indie for Book Sales —
New Localism Logo
The New Localism Logo
Eat Sleep Read Love
Posters and web banners
Needs More Books
Poster, poster with customization space
IndieBound Gift - Image
Logo - png and pdf
Eat Drink Spin Read
Poster or web banners (Add your own log
Sit Stay Read
Award Winner
Award winner sticker
Indies Hold Up Half the Sky
Poster, bookmark, or banner
Ah, Spring
Poster and web banners
New Wave of Reads
Poster or banner
Eat Sleep Read Local (Black)
Poster, Advertisement
Keep Calm & Browse
Poster, banner or bookmark

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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