Education Resources

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New Member Series: Intro to ABA Benefits Q1

New Member Series: Intro to ABA Benefits Q1 (January 10, 2023)
Content related to the education session New Member Series: Intro to ABA Benefits Q1, New Member Series.
Watch video from this event.
Topic:
  • Bookselling Essentials
Tags:
  • 101

Our New Member Series: Intro to ABA Benefits includes a tutorial on navigating Bookweb.org to ensure a better understanding of where to find the information most vital for members. The presentation looks at education resources, networking and community, business affinity partnerships, indie marketing, advocacy, and much more. The second half of the session will offer booksellers an open forum during which they can ask questions and talk with ABA staff.

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

New Member Series: Store Ownership 101 - Q4

New Member Series: Store Ownership 101 - Q4 (November 8, 2022)
Content related to the education session New Member Series: Store Ownership 101 - Q4, New Member Series.
Watch video from this event.
Topic:
  • Bookselling Essentials
Tags:
  • 101
  • Owners and Managers

Our New Member Series:Store Ownership 101 provides new and prospective bookstore owners with an opportunity to ask questions of seasoned bookstore owners/staff. 

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording.

A full transcription is available for this session. Please note that it is machine-generated and not reviewed for accuracy.

New Member Series: Store Ownership 101 - Q4 (November 8, 2022)
Content related to the education session New Member Series: Store Ownership 101 - Q4, New Member Series.
AttachmentSize
Plain text icon Chat Copy4.25 KB
Plain text icon Transcript70.82 KB
Topic:
  • Bookselling Essentials
Tags:
  • 101
  • Owners and Managers

Our New Member Series:Store Ownership 101 provides new and prospective bookstore owners with an opportunity to ask questions of seasoned bookstore owners/staff. 

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording.

A full transcription is available for this session. Please note that it is machine-generated and not reviewed for accuracy.

Technology Meetup - Google Analytics 4 (part 2)

Technology Meetup - Google Analytics 4 (part 2) (October 13, 2022)
Content related to the education session Technology Meetup - Google Analytics 4 (part 2), ABA Technology Meetups.
Watch video from this event.
Topic:
  • Operations
Tags:
  • Technology
In the summer of 2023, one of the biggest changes to Google’s tracking platform in the last two decades is coming — Google Analytics 4. Anyone using the current Google Analytics platform will need to switch.
 
In part two of this two part series led by Sarah Benoit, Co-founder and Lead Instructor at JB Media Institute  a demo of some of the data options available through GA4 is provided.
 
10/13 at 1:00 pm: Session 2 – Google Analytics 4 Data  
  • The new Acquisition data
  • The new Behavior data
  • The new Audience data
  • Overview of New Conversion and E-commerce data
  • What to do with custom reports and dashboards in Universal Google Analytics   
 
Technology Meetup - Google Analytics 4 (part 2) (October 13, 2022)
Content related to the education session Technology Meetup - Google Analytics 4 (part 2), ABA Technology Meetups.
AttachmentSize
PDF icon Google Analytics 4 Data Overview presented by JB Media Group5.41 MB
Plain text icon Chat Copy1.12 KB
Plain text icon Transcript71.28 KB
Topic:
  • Operations
Tags:
  • Technology
In the summer of 2023, one of the biggest changes to Google’s tracking platform in the last two decades is coming — Google Analytics 4. Anyone using the current Google Analytics platform will need to switch.
 
In part two of this two part series led by Sarah Benoit, Co-founder and Lead Instructor at JB Media Institute  a demo of some of the data options available through GA4 is provided.
 
10/13 at 1:00 pm: Session 2 – Google Analytics 4 Data  
  • The new Acquisition data
  • The new Behavior data
  • The new Audience data
  • Overview of New Conversion and E-commerce data
  • What to do with custom reports and dashboards in Universal Google Analytics   
 

New Member Series: Intro to ABA Benefits Q4

New Member Series: Intro to ABA Benefits Q4 (October 11, 2022)
Content related to the education session New Member Series: Intro to ABA Benefits Q4, New Member Series.
Watch video from this event.
Topic:
  • Bookselling Essentials
Tags:
  • 101

Our New Member Series: Intro to ABA Benefits includes a tutorial on navigating Bookweb.org to ensure a better understanding of where to find the information most vital for members. The presentation looks at education resources, networking and community, business affinity partnerships, indie marketing, advocacy, and much more. The second half of the session will offer booksellers an open forum during which they can ask questions and talk with ABA staff.

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. 

New Member Series: Intro to ABA Benefits Q4 (October 11, 2022)
Content related to the education session New Member Series: Intro to ABA Benefits Q4, New Member Series.
AttachmentSize
Plain text icon Chat Copy1.92 KB
Plain text icon Transcript58.61 KB
Topic:
  • Bookselling Essentials
Tags:
  • 101

Our New Member Series: Intro to ABA Benefits includes a tutorial on navigating Bookweb.org to ensure a better understanding of where to find the information most vital for members. The presentation looks at education resources, networking and community, business affinity partnerships, indie marketing, advocacy, and much more. The second half of the session will offer booksellers an open forum during which they can ask questions and talk with ABA staff.

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. 

Marketing Meetup - University Press Week

Marketing Meetup - University Press Week (October 6, 2022)
Content related to the education session Marketing Meetup - University Press Week, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

During this session booksellers and publishers come together to discuss the benefits of working with University Presses, how to make the most of University Press week and the overall value of carry UP titles.

Panelists include:

  • Noor Shawaf, Seminary Co-op Bookstores
  • Vanessa Martini, Green Apple Books
  • Gianna LaMorte, University of Texas Press
  • Levi Stahl, University of Chicago Press

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Technology Meetup - Google Analytics 4 (part 1)

Technology Meetup - Google Analytics 4 (part 1) (September 15, 2022)
Content related to the education session Technology Meetup - Google Analytics 4 (part 1), ABA Technology Meetups.
Watch video from this event.
Topic:
  • Operations
Tags:
  • Technology
In the summer of 2023, one of the biggest changes to Google’s tracking platform in the last two decades is coming — Google Analytics 4. Anyone using the current Google Analytics platform will need to switch.
 
In part one of this two part series led by Sarah Benoit, Co-founder and Lead Instructor at JB Media Institute  an overview of the changes you will need to understand when you start using GA4 is provided.
 
Session 1 – Introduction to Google Analytics 4
  • Universal vs. GA4: Why is Google making this change and an overview of what is changing
  • Set up tips: Confirming GA4 is working
  • Getting Started Checklist
  • Overview of changes to Conversion and E-commerce tracking
 
Technology Meetup - Google Analytics 4 (part 1) (September 15, 2022)
Content related to the education session Technology Meetup - Google Analytics 4 (part 1), ABA Technology Meetups.
AttachmentSize
PDF icon Introduction to Google Analytics 4 presented by JB Media Group2.26 MB
Plain text icon Chat Copy1.41 KB
Plain text icon Transcript68.98 KB
Topic:
  • Operations
Tags:
  • Technology
In the summer of 2023, one of the biggest changes to Google’s tracking platform in the last two decades is coming — Google Analytics 4. Anyone using the current Google Analytics platform will need to switch.
 
In part one of this two part series led by Sarah Benoit, Co-founder and Lead Instructor at JB Media Institute  an overview of the changes you will need to understand when you start using GA4 is provided.
 
Session 1 – Introduction to Google Analytics 4
  • Universal vs. GA4: Why is Google making this change and an overview of what is changing
  • Set up tips: Confirming GA4 is working
  • Getting Started Checklist
  • Overview of changes to Conversion and E-commerce tracking
 

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