Marketing

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05 May
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Marketing Meetup Recap: Virtual Events, Part III

Representatives from Penguin Random House, Houghton Mifflin Harcourt, Macmillan, and Hachette Book Group discussed virtual events. 

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29 Apr
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April 30 Marketing Meetup on Virtual Events to Feature Publisher Panelists

Publisher panelists will share what online platforms they are using and the types of events being held, tips and best practices, whether to ticket or offer free events, and how they work with bookstores and the platforms they are using.

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28 Apr
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Marketing Meetup Recap: Hosting Virtual Events, Part II

The guest speakers discussed Sqweee, Crowdcast, Facebook Live, and Streamyard. 

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20 Apr
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Join ABA’s April 23 Marketing Meetup to Learn About Virtual Events Planning

With readers staying home and bookstores in various states of closure due to COVID-19, staying connected with customers and the local community is vitally important.

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15 Apr
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ABA’s April 23 Marketing Meetup to Once Again Feature Virtual Events Planning

Due to the success of the April 9 Marketing Meetup on hosting virtual events, ABA will revisit the topic with a new set of booksellers who have recently held sucessful events online.

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14 Apr

Marketing Meetup Recap: Virtual Events

Booksellers are now using Zoom, Crowdcast, and Be.Live to host virtual events.

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06 Apr
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ABA’s April 9 Marketing Meetup to Look at Virtual Events

With readers staying home and bookstores in various states of closure due to COVID-19, virtual events are quickly becoming one of the main ways stores are keeping their connection with customers. 

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01 Apr
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Join ABA’s April 9 Marketing Meetup on Virtual Events

With readers staying home and bookstores in various states of closure due to COVID-19, virtual events are quickly becoming one of the main ways stores are keeping their connection with customers. 

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01 Apr

Marketing Meetup Recap: Marketing Your Store to Schools

The session also covered ways bookstores can partner with schools amidst the coronavirus outbreak. 

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09 Mar

Join ABA’s March 26 Marketing Meetup

Marketing and Technology Meetups will occur as normal through April; beginning in May, ABA will experiment with a new schedule of one Marketing Meetup and one Technology Meetup per month.

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04 Mar

Marketing Meetup Recap: Edelweiss360

Edelweiss360 is a new service that helps booksellers efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers.

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25 Feb

Join ABA’s February 27 Marketing Meetup on Edelweiss360

ABA will also hold a Technology Meetup on March 3, which will focus on using Ingram’s iPage for book orders, featuring a demonstration from Ingram’s Marsha Wood.

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19 Feb

ABA’s February 27 Marketing Meetup to Look at Edelweiss360

Edelweiss360 is a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. 

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05 Feb

Marketing Meetup Recap: Marketing Your Bookstore Pet

This meetup focused on how booksellers can leverage their furry and cuddly (or even not-so-furry or cuddly) pets to drive attention to their store and bring in customers.

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05 Feb
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Marketing Meetup Recap: Live From the 15th Annual Winter Institute

After 60 days of implementing SEO strategies, Roundabout Books saw a 31 percent increase in site traffic, and One More Page Books saw a 13 percent increase in site traffic. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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