Marketing

Bookselling This Week logo
20 Jun

Spots Open for IngramSpark Marketing Meetup on June 20

During the video discussion, booksellers will hear from two independent bookstores that are offering printing, publishing, and author services to their local communities.

Read More
12 Jun

Taping Dates Available for #HarperCollinsLovesIndies Facebook Live Program

Participating stores will create a streaming Facebook Live video on a select Thursday that features store staff talking about titles they have been reading, loving, and recommending. 

Read More
11 Jun

Marketing Meetup Recap: Best Practices for Marketing Sidelines

“We like to keep it relevant. We don’t ever want someone to walk in and say, ‘Is this a gift store or a bookstore?’” said Nicole Sullivan of BookBar.

Read More
11 Jun

Preparations Heat Up for Inaugural Bookstore Romance Day; Promotional Graphics Now Available

On Saturday, August 17, the first Bookstore Romance Day will unite independent bookstores, readers, and writers across the country in celebration of the romance literary genre.

Read More
10 Jun

IndieCommunication: One-on-One Meetings at Ci7; Upcoming Marketing Meetups

The most recent IndieCommunication reminded booksellers to schedule a one-on-one session at Children’s Institute and to participate in three upcoming marketing meetups.

Read More
05 Jun

Marketing Meetup Recap: Live at BookExpo 2019

Booksellers discussed managing digital marketing campaigns and carrying them out successfully across newsletters, blogs, social media platforms, and websites while maintaining a consistent store brand.

Read More
04 Jun

Reminder: June 6 Marketing Meetup “Best Practices for Marketing Sidelines”

In this Marketing Meetup, participating booksellers will hear about best practices and general advice for marketing non-book items to customers, as well as some popular items and other less-popular ones.

Read More
30 May

Sign Up for June 6 Marketing Meetup: “Best Practices for Marketing Sidelines”

In this marketing meetup, participating booksellers will hear about best practices and general advice for marketing non-book items to customers, as well as some popular items and other less-popular ones.

Read More
30 May

Sign-Ups Continue for 2019 #HarperCollinsLovesIndies Facebook Live Program

The publisher has also created a new hashtag, #TheHandSellLive, for the 2019 campaign, which booksellers can use to tag their videos on Facebook and when reposting them to other social media platforms.

Read More
28 May

Marketing Meetup Recap: Hosting Community Writing Contests/Creating Original Content

The American Booksellers Association recently presented the second in a series of three online Marketing Meetups focusing on topics related to IngramSpark, the print-on-demand book publishing service and e-book distribution tool.

Read More
15 May

Participate in a Live Marketing Meetup at BookExpo

At “Carrying Your Digital Marketing Campaigns Across Multiple Platforms,” booksellers will hear from three guest booksellers about how they manage and execute digital marketing campaigns at their stores.

 
Read More
15 May

Sign Up for May 23 Marketing Meetup: “Hosting Community Writing Contests/Creating Original Content”

This is the second in a series of three Marketing Meetups focusing on topics related to IngramSpark, the print-on-demand book publishing service and e-book distribution tool.

Read More
15 May

Marketing Meetup Recap: Marketing the Well-Read Black Girl Book Club

The meetup, which featured founder Glory Edim and three guest booksellers, covered the different ways participating bookstores can market the WRBG book club.

Read More
14 May

Automated E-Newsletter Service for IndieCommerce/IndieLite Stores to Launch

This new, free, automated e-mail newsletter service will send five customized newsletters to IndieCommerce and IndieLite stores’ e-mail lists.

Read More
08 May

May 9 Marketing Meetup Reminder: “Marketing the Well-Read Black Girl Book Club”

Participating ABA booksellers will hear from WRBG founder Glory Edim and two participating booksellers at “Marketing the Well-Read Black Girl Book Club,” taking place Thursday, May 9.

Read More

Pages

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

 

 

Copyright 2019 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement