Marketing

26 Jan
Make a date with your local bookstore

ABA Shares Range of Valentine’s Day Marketing Assets for Stores

The images tell customers: “Share the Love. Shop Local” and “This Valentine’s Day, make a date with your local bookstore.”

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25 Jan
ABA Meetups Logo

Upcoming Marketing and Technology Meetups to Cover Edelweiss360, Constant Contact

A Marketing Meetup on Edelweiss360 will be held on Thursday, February 4, and a Technology Meetup on Constant Contact will be held on Thursday, February 11. 

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25 Jan

ABA Seeking Candidates for Marketing Manager Position

ABA’s marketing manager position is responsible for marketing independent bookstores as a channel and creating marketing campaigns for stores to use to reach new and existing customers.

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20 Jan
Shop local this Valentine's Day

Take Advantage of Valentine’s Day Marketing Assets to Boost Sales

The assets, which are available for a range of social media platforms and websites, share two different shop-local messages.

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20 Jan
ABA Meetups Logo

Join February Marketing and Technology Meetups

A Marketing Meetup on Edelweiss360 will be held on Thursday, February 4, and a Technology Meetup on Constant Contact will be held on Thursday, February 11. 

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13 Jan
American Booksellers Association logo

ABA Seeking Candidates for Marketing Manager Position

ABA’s marketing manager position is responsible for marketing independent bookstores as a channel and creating marketing campaigns for stores to use to reach new and existing customers.

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13 Jan
ABA Meetups Logo

Marketing Meetup Recap: Open Conversation

Booksellers discussed marketing strategies that worked in 2020, upcoming plans for the year, and Valentine’s Day marketing. 

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11 Jan
ABA Technology Meetup logo

January 14 Technology Meetup to Feature Open Conversation

Booksellers are invited to partake in an open conversation about the results of the feedback survey, the technologies that improve their business operations on a daily basis, and what they might look into during 2021.

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05 Jan
ABA Meetups Logo

Join January Marketing and Technology Meetups

A Marketing Meetup will be held on Thursday, January 7, and a Technology Meetup will be held on Thursday, January 14. 

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21 Dec
ABA Meetups Logo

Marketing and Technology Meetups Slated for January

The American Booksellers Association will once again host Marketing and Technology Meetups for member booksellers in 2021.

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16 Dec

Bookseller Favorites: Marketing and Technology Meetups of 2020

From marketing romance books to using paid social media advertising, here are the favorite Marketing and Technology Meetups of this year.  

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09 Dec

Indie Bookstores Invited to Partner With Book Post Newsletter

Founding editor Ann Kjellberg said Book Post is a place where people can “engage with new ideas in literature, history, science, etc., and try to grow a common language based on shared ideas.”

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08 Dec
Don't let indie bookstores end up in the history section #BoxedOut #ShopIndie

Take Advantage of ABA’s Holiday Designs to Spread the Shop Local Message

Three new designs have been added for the #BoxedOut campaign, in addition to assets announced earlier this season encouraging customers to shop local, buy gift certificates, and support their indie bookstore.

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02 Dec

’Tis the Season to Encourage Your Community to Shop Local

Keeping in the style of the “October/November is the new December” assets released earlier this year, new imagery reminds customers to shop locally, buy gift cards, and support their bookstores.

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23 Nov
One Size Fits All: Gift Card

Remind Customers to Shop Local, Support Your Store, and Buy Gift Cards This Holiday Season

Among the new assets are “Shop now, shop local” and “’Tis the season to shop local” images; a “One size fits all” image for gift cards; and “How You Can Support Indies” and “All We Want for the Holidays Is You” images with space for booksellers to add their own text.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS CONTACT: Dan Cullen (dan@bookweb.org)

MEMBER and MEMBERSHIP INQUIRIES: info@bookweb.org

INDIECOMMERCE: staff@bookweb.org

ALL OTHER INQUIRIES: info@BookWeb.org

 

 

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