Marketing

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06 May

Marketing Meetup: Live at BookExpo!

At “Carrying Your Digital Marketing Campaigns Across Multiple Platforms,” booksellers will hear from four guest booksellers about how they manage and execute digital marketing campaigns at their stores.

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01 May

Sign Up for May 9 Marketing Meetup: “Marketing the Well-Read Black Girl Book Club”

Booksellers will hear from WRBG founder Glory Edim and two participating booksellers at “Marketing the Well-Read Black Girl Book Club,” ABA’s upcoming marketing meetup on Thursday, May 9.

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01 May

Snag Your Spot! Sign-Ups Continue for 2019 #HarperCollinsLovesIndies Facebook Live Program

In contrast to the previous two years, #HarperCollinsLovesIndies videos will focus more on hand-selling in 2019 than on store tours. This year’s livestreamed videos will air on Thursdays instead of Saturdays. 

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01 May

Marketing Meetup Recap: IngramSpark and Your Bookstore

The latest Marketing Meetup hosted by ABA focused on IngramSpark, a print-on-demand book publishing service and e-book distribution tool. 

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23 Apr

Sign Up for April 25 and May 9 Marketing Meetups

ABA will present two new marketing meetups in upcoming weeks: “Hosting Successful and Profitable Local Author Education, Marketing, and Event Programs” and “Marketing the Well-Read Black Girl Book Club.”

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16 Apr

Ten Years On, Just the Right Book Continues Delighting Customers

Here, R.J. Julia Booksellers founder Roxanne Coady shares the history of book subscription service Just The Right Book, along with a humorous bit of customer feedback.

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16 Apr

Marketing Meetup Recap: Influencer Marketing

The latest Marketing Meetup hosted by ABA covered the different ways booksellers can market their stores by partnering with local and global social media influencers.

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15 Apr

Sign Up for April 25 Marketing Meetup

Guest speakers will discuss their respective local author education, marketing, and event programs at ABA’s next meetup.

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10 Apr

Bookstores Celebrate National Poetry Month With Social Media Posts

This April, booksellers nationwide are sharing their favorite poems and promoting poetry events on Facebook, Twitter, and Instagram in honor of National Poetry Month.

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10 Apr

April 11 Marketing Meetup to Focus on Influencer Marketing

ABA’s next marketing meetup will provide insight into the topic of influencer marketing, which takes the idea of a celebrity (influencer) endorsement and places it into a content-driven marketing campaign.

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10 Apr

Livestream Announcement of Pulitzer Prize Winners and Finalists Set for April 15

Booksellers are encouraged to inform their customers that the winners and finalists for the Pulitzer Prize will be announced via livestream on the Prize’s website.

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02 Apr

Sign Up for April 11 Marketing Meetup and IngramSpark Meetup Series

Guest speakers will discuss influencer marketing at ABA’s next meetup on April 11. Additionally, over the next three months, ABA will present a series of meetups focusing on IngramSpark.

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02 Apr

Marketing Meetup Recap: Blog Marketing

ABA's latest Marketing Meetup covered the different ways booksellers can market their store using a blog.

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26 Mar

Sign Up for March 28 and April 11 Marketing Meetups

At ABA’s next marketing meetup on Thursday, March 28, a selection of guest speakers will teach participating booksellers about blog marketing. The next meetup on April 11 will cover influencer marketing.

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19 Mar

Marketing Meetup Recap: Marketing via Twitter

In this Marketing Meetup, booksellers discussed strategies for promoting their stores on Twitter, which boasts 67 million users in the U.S. alone.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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