This upcoming session focuses on Edelweiss360, a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers.
"I see it as critical to our long-term survival that our customers understand what’s going on, and that they buy into the value of helping sustain local stores by ‘voting’ with their book dollars," said Bookends and Beginnings owner Nina Barrett.
In this session, a representative from Eventbrite will teach attendees about the event management and ticketing website; then three booksellers will discuss how they use the service to promote and market their events.
Guest speakers at the meetup included Mark Kaufman of Paz & Associates; Alana Haley of Schuler Books; and Ari Gersen of Longfellow Books. Additional information was provided by P.K. Sindwani of Towne Book Center.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.