Marketing

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12 Nov

Sign Up for ABA’s November 21 Marketing Meetup: “Marketing With Eventbrite”

In this session, a representative from Eventbrite will teach attendees about the event management and ticketing website; then three booksellers will discuss how they use the service to promote and market their events.

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11 Nov
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Marketing Meetup Recap: How to Determine Your Marketing Budget

Guest speakers at the meetup included Mark Kaufman of Paz & Associates; Alana Haley of Schuler Books; and Ari Gersen of Longfellow Books. Additional information was provided by P.K. Sindwani of Towne Book Center.

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31 Oct

Sign Up Now for November Technology, Marketing Meetups

The next Marketing Meetup will look at marketing with Eventbrite, while the Technology Meetup will look at task management and staff communication tools.

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31 Oct

Festive Holiday Designs Now Available in BookWeb’s Marketing Assets

This year’s holiday designs, in JPG format, include the taglines including “Give the Gift of Books,” “Everyone Gets a Book This Year,” and “Season's Readings.”

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30 Oct

New Topics Announced for November Marketing and Technology Meetups

Marketing Meetups will look at determining your marketing budget and marketing with Eventbrite, while the Technology Meetup will look at task management and staff communication tools.

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23 Oct

Matchbook Marketing Aims to Help Indie Booksellers Tell Their Story

Matchbook Marketing, which works with more than 60 indie booksellers, offers a print newsletter, custom store logos and branding, web development, and graphic design. 

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23 Oct
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Marketing Meetup Recap: Marketing Audiobooks During the Holidays

Nick Johnson of Libro.fm shared with bookseller attendees the ways in which they can market audiobooks during the upcoming holiday season, as the company will be offering several promotions, initiatives, and programs for indie bookstores.

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21 Oct
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Sign Up for ABA’s Upcoming Marketing, Technology Meetups

Next month’s Marketing Meetups will look at marketing budgets and Eventbrite, while the Technology Meetup will focus on task management and communication tools. All booksellers are welcome to join.

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09 Oct
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Hear All About Audiobooks at ABA’s Upcoming Marketing Meetup

The meetup will look at selling and gifting audiobooks and the celebration of Libro.fm’s Real People Monday, also known as Cyber Monday. All booksellers are invited to join.

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02 Oct
Trick or Read

Spooky Halloween Designs Now Available in BookWeb’s Marketing Assets

This year’s Halloween designs, in JPG format, include the taglines “Read Something Scary Good” and “Trick or Read.”

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02 Oct
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Sign Up for ABA’s Upcoming Marketing, Technology Meetups

The October 8 Technology Meetup will look at alternative payment methods, while the October 17 Marketing Meetup will focus on Libro.fm audiobooks. All booksellers are welcome to join.

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24 Sep

Marketing Meetup Recap: Love Your Bookstore Marketing Campaigns

The Love Your Bookstore challenge, which takes place November 8–17, aims to promote brick-and-mortar bookstores via social media.

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23 Sep
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How Bookstores Can Work With Schools in All Seasons

Bookselling This Week reached out to several booksellers who regularly work with schools and compiled a list of specific actions they take every spring, summer, and fall, as well as throughout the school year.

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10 Sep

Quarto Offering Indie Bookstore Display Kits for National Coming Out Day on October 11

More than 100 bookstores and organizations from across the country have already signed up to receive the kits, which include a downloadable sign, pins inspired by the book Yay! You’re Gay! Now What? and a free chapter to download, and more.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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