Marketing

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04 Feb

Join ABA’s February 27 Marketing Meetup on Edelweiss360

This upcoming session focuses on Edelweiss360, a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. 

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27 Jan
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Join ABA’s January 30 Marketing Meetup: “Marketing Your Bookstore Pet”

The January 30 session will focus on how booksellers can leverage their furry and cuddly (or even the not-so-furry or cuddly) pets to drive attention to their store and bring in customers.

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24 Jan
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Sign Up for ABA’s January 30 Marketing Meetup: “Marketing Your Bookstore Pet”

In this session, a panel of booksellers will discuss how having a bookstore pet drives attention to their stores and brings in customers.

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15 Jan

Join ABA’s Live Marketing Meetup at Winter Institute

Attendees will hear from Jordan Brannon, president and COO of Coalition Technologies, an SEO and web design agency, about the value of search engine optimization to independent bookstores.

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08 Jan
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First Marketing Meetup of 2020 Highlights Successful Marketing Strategies

The open conversation focused on marketing ideas and strategies that did and didn’t work in the past year, marketing plans for the upcoming year, and more.

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11 Dec

Wi15 to Feature Live Marketing Meetup Focused on SEO

Attendees will hear from Jordan Brannon, president and COO of Coalition Technologies, a SEO and web design agency, about the value of search engine optimization to independent bookstores.

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25 Nov
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Marketing Meetup Recap: “Marketing With Eventbrite”

Guest speakers for this meetup included Jorge Portillo of Eventbrite, Jill Hendrix of Fiction Addiction, and John Ganiard of Literati Bookstore.

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20 Nov

Reminder: November 21 Marketing Meetup to Cover “Marketing With Eventbrite”

At this upcoming session, an Eventbrite representative will teach attendees about the service, and three ABA booksellers will discuss how they use it to market their events.

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12 Nov

In Advance of Indies First, ABA Resources Can Help Booksellers Promote the “Shop Local” Message

"I see it as critical to our long-term survival that our customers understand what’s going on, and that they buy into the value of helping sustain local stores by ‘voting’ with their book dollars," said Bookends and Beginnings owner Nina Barrett.

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12 Nov

Sign Up for ABA’s November 21 Marketing Meetup: “Marketing With Eventbrite”

In this session, a representative from Eventbrite will teach attendees about the event management and ticketing website; then three booksellers will discuss how they use the service to promote and market their events.

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11 Nov
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Marketing Meetup Recap: How to Determine Your Marketing Budget

Guest speakers at the meetup included Mark Kaufman of Paz & Associates; Alana Haley of Schuler Books; and Ari Gersen of Longfellow Books. Additional information was provided by P.K. Sindwani of Towne Book Center.

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31 Oct

Sign Up Now for November Technology, Marketing Meetups

The next Marketing Meetup will look at marketing with Eventbrite, while the Technology Meetup will look at task management and staff communication tools.

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31 Oct

Festive Holiday Designs Now Available in BookWeb’s Marketing Assets

This year’s holiday designs, in JPG format, include the taglines including “Give the Gift of Books,” “Everyone Gets a Book This Year,” and “Season's Readings.”

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30 Oct

New Topics Announced for November Marketing and Technology Meetups

Marketing Meetups will look at determining your marketing budget and marketing with Eventbrite, while the Technology Meetup will look at task management and staff communication tools.

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23 Oct

Matchbook Marketing Aims to Help Indie Booksellers Tell Their Story

Matchbook Marketing, which works with more than 60 indie booksellers, offers a print newsletter, custom store logos and branding, web development, and graphic design. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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