Education

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16 Apr
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Marketing Meetup Recap: Influencer Marketing

The latest Marketing Meetup hosted by ABA covered the different ways booksellers can market their stores by partnering with local and global social media influencers.

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15 Apr

Sign Up for April 25 Marketing Meetup

Guest speakers will discuss their respective local author education, marketing, and event programs at ABA’s next meetup.

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10 Apr
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BTW Round-up: Winter Institute 14 Education Recaps

Bookselling This Week has compiled all of its coverage of the education sessions presented at Winter Institute 14, which was held in Albuquerque, New Mexico, this past January.

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10 Apr

Registration Now Open for ABA Programming at BookExpo

ABA programming at BookExpo 2019 will feature Meet the Editor, Publicists Speed Dating, the Children’s Book Art Silent Auction, the ABC/CBC Speed Dating Tea, and more.

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10 Apr

April 11 Marketing Meetup to Focus on Influencer Marketing

ABA’s next marketing meetup will provide insight into the topic of influencer marketing, which takes the idea of a celebrity (influencer) endorsement and places it into a content-driven marketing campaign.

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10 Apr

Submit Your Education Proposals Now for Winter Institute 2020

This opportunity will allow booksellers “to engage with their peers on topics and issues important to them and the larger bookselling community,” said ABA Senior Education Manager Lisa Winn.

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09 Apr

Sign Up for April 18 IndieCommerce Webinar on Managing Staff and Customer Roles

The Thursday, April 18, live demonstration will cover managing staff and customer roles in the context of loyalty programs and frequent buyer clubs at bookstores.

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03 Apr

Navigating BookExpo 2019: A Checklist

BookExpo can be both exciting and overwhelming. For booksellers who have never attended or those who want to maximize their time at the show, here’s a checklist to help you draft a plan of action. 

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02 Apr

Sign Up for April 11 Marketing Meetup and IngramSpark Meetup Series

Guest speakers will discuss influencer marketing at ABA’s next meetup on April 11. Additionally, over the next three months, ABA will present a series of meetups focusing on IngramSpark.

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02 Apr
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Marketing Meetup Recap: Blog Marketing

ABA's latest Marketing Meetup covered the different ways booksellers can market their store using a blog.

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29 Mar

Share Your Brilliance! ABA to Call for Education Proposals for Winter Institute 2020

The April 10 issue of BTW will feature a link to an online form booksellers and other industry professionals can use to pitch topics for Winter Institute education sessions along with presenters and moderators.

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27 Mar
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ABA Learning on Demand: Creating Custom Order Confirmation E-mails & Invoices

The live demonstration, available on bookweb, illustrated how booksellers can create custom order confirmation e-mails and invoices using a new feature on their IndieCommerce websites. 

 
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26 Mar

Sign Up for March 28 and April 11 Marketing Meetups

At ABA’s next marketing meetup on Thursday, March 28, a selection of guest speakers will teach participating booksellers about blog marketing. The next meetup on April 11 will cover influencer marketing.

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20 Mar

Ideas Sought in Advance of ABA Educational Task Force Meeting

Bookseller members of ABA’s Educational Task Force offer suggestions to ABA staff members charged with developing educational programming for association events such as the Winter and Children’s Institutes.

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19 Mar

Marketing Meetup Recap: Marketing via Twitter

In this Marketing Meetup, booksellers discussed strategies for promoting their stores on Twitter, which boasts 67 million users in the U.S. alone.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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