Registration Opens for ABA Webinar on NPD BookScan for Booksellers

    Booksellers can sign up now for ABA’s August 23 webinar on using NPD BookScan data to increase sales. David Walter, executive director of NPD Books at The NPD Group, will lead the session.

    A Few Spots Remain for “Bookstore Boot Camp” Workshop Retreat

    The Bookstore Training Group of Paz & Associates will host “Owning a Bookstore: The Business Essentials,” a workshop retreat for new and prospective owners, from August 26-29 on Amelia Island in Florida.

    Ci6 Education In-Depth: Hindsight is 20/20

    At Children’s Institute, a panel of indie bookstore owners shared what they wished they had known before opening their stores.

    Watch for Registration to Open for ABA Webinar on NPD BookScan for Booksellers

    ABA will host a webinar for booksellers on Thursday, August 23, on the topic of using NPD BookScan data to increase sales, to be led by David Walter, executive director of NPD Books at The NPD Group.

    Ci6 Education: Planning and Executing Successful Book Festivals

    Booksellers took a crash course on creating their own book festivals for children or teens, which can be an ideal vehicle for promoting reading and literacy in bookstore communities.

    Recent ABA Virtual Marketing Roundtable Focuses on Affiliate Marketing

    Booksellers at last week’s marketing roundtable discussed what affiliate marketing is and how they can use it to their advantage.

    Maximizing Pre-Order Campaigns to be the Focus of ABA Education at Fall Regional Shows

    This fall, ABA will present the new “Maximizing Pre-Order Campaigns” education session, where booksellers will learn how to work with publishers to take full advantage of pre-order opportunities.

    Ci6 Education: “Beyond the Bookstore: The Bigger Picture of Bookselling and How to Get Involved”

    During a panel at the ABC Children’s Institute in New Orleans, booksellers active on their local regional trade organizations discussed the reasons why it is worthwhile to get involved in bookselling “beyond the bookstore.”

    Ci6: Highlights of Bookseller-to-Bookseller Discussion Groups

    ABC Children’s Group Manager Gen de Botton has compiled some of the key points generated by the Bookseller-to-Bookseller Discussion Groups at the sixth annual Children’s Institute in New Orleans.

    Register for ABA’s Upcoming Principles of Bookstore Finance Seminars

    The American Booksellers Association will reprise its popular Principles of Bookstore Finance seminar with events scheduled at two of this year’s regional fall trade shows.

    Ci6 Education: Reaching Underserved Communities

    Bookseller panelists at Children’s Institute discussed the different ways independent bookstores can make a greater effort to engage with and provide resources for their local underserved communities.

    Social Media and Content Marketing Basics for Booksellers: Take $50 Off

    The self-guided online course from Sarah Benoit of JB Media Group offers strategies and best practices to take control over and enhance store websites, improve online presence, and attract and engage more customers.

    Recent ABA Virtual Marketing Roundtable Focuses on Social Media Analytics

    Mary Cate Stevenson and Noah Nofz of Two Cats Communications discussed what analytics are, how to activate them, and whether or not booksellers should consider them a priority.

    ABA to Offer Two Bookstore Finance Seminars This Fall

    This October, the American Booksellers Association will bring its popular Principles of Bookstore Finance seminar to Minneapolis and Denver. Booksellers from all regions are invited to attend.

    ABA Seeks Input for #MeToo Education Session

    As the American Booksellers Association develops programming for the 2019 Winter Institute, booksellers are asked to share their thoughts about creating welcoming spaces in the #MeToo era.

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