Education

19 Sep

Winter Institute 14 Registration Now Full

Booksellers can fill out the registration form on BookWeb to add their names to the waitlist; booksellers will be notified on a first-come, first-served basis if spots become available for the event.

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19 Sep

Scholarship Application Process Opens for 2019 ABC Children’s Institute

Booksellers at stores that did not have an ABC Children’s Institute scholarship winner in 2017 or 2018 can now apply for a scholarship to the 2019 Children’s Institute in Pittsburgh.

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19 Sep

September 20 Virtual Marketing Roundtable to Focus on Membership Subscriptions

The virtual marketing roundtable on membership subscriptions, part of a series of educational roundtables held every other Thursday, will feature three bookseller panelists.

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19 Sep

ABA Heads to New England, Pacific Northwest Trade Shows

Attending booksellers can participate in an education session on maximizing pre-order campaigns, meet one-on-one with IndieCommerce staff, and enter to win a Winter Institute scholarship.

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12 Sep

Join ABA’s Virtual Marketing Roundtable on Membership Subscriptions

All ABA member booksellers are invited to participate in a September 20 virtual marketing roundtable on membership subscriptions, part of a series of educational roundtables held every other Thursday.

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12 Sep

American Booksellers Association Announces Lineup for 2019 Winter Institute

Winter Institute 14 will feature Margaret Atwood and Erin Morgenstern, Hanif Abdurraqib, Reshma Saujani, and Karen Kilgariff and Georgia Hardstark, plus education sessions, networking events, author receptions, and more.

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11 Sep
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Ci6 Education: Amplifying Your Presence on Social Media With Eva Chen

At the sixth annual ABC Children’s Institute, Eva Chen gave booksellers tips and tricks on how to make their store Instagram accounts stand out. 

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07 Sep

Mark Your Calendars: Fall Regional Show Education to Focus on Maximizing Pre-Order Campaigns

At each of the fall regional trade shows, ABA will present the new “Maximizing Pre-Order Campaigns” education session, where booksellers will learn how to work with publishers to take full advantage of pre-order opportunities.

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04 Sep

Ci6 Education: Planning and Executing Successful Large-Scale Events

Four booksellers discussed how they organize large-scale author events both in their stores and off-site, from selecting a venue to ticketing to communicating with staff, publicists, and attendees.

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03 Sep

Register Now for ABA’s Principles of Bookstore Finance Seminars

The American Booksellers Association will reprise its popular Principles of Bookstore Finance seminar with events scheduled at two of this year’s regional fall trade shows.

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28 Aug

Ci6 Education: Expanding the YA Audience

Four bookseller panelists at Children’s Institute discussed ways indie bookstores can market young adult titles to adult readers, from making personalized recommendations to creating thematic displays.

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28 Aug

Watch Now: ABA Webinar on Using NPD BookScan Data to Increase Sales

Booksellers can visit ABA’s Education Curriculum to watch a webinar on how to use NPD BookScan to help curate their inventory and increase sales.

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28 Aug
A photo of a microphone that could be used to record podcasts.

Recent ABA Virtual Marketing Roundtable Focuses on Bookstore Podcasts

During the roundtable, booksellers discussed why they decided to launch literary podcasts, partnerships they have developed, and how their podcasts have driven publicity and sales.

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28 Aug

Learn About Maximizing Pre-Order Campaigns at the Fall Regional Shows

At each of the fall regional trade shows, ABA will present the new “Maximizing Pre-Order Campaigns” education session, where booksellers will learn how to work with publishers to take full advantage of pre-order opportunities.

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22 Aug
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Last Call to Sign Up for ABA’s Webinar on NPD BookScan for Booksellers

Booksellers can still sign up to participate in the American Booksellers Association’s August 23 webinar on using NPD BookScan data to increase sales.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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