Education

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21 Aug

Winter Institute Registration to Open September 18

The countdown to Winter Institute registration is underway, and booksellers and publishers planning to attend should mark their calendars with these important dates.

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21 Aug

ABA’s August 22 Marketing Meetup to Focus on Holiday Marketing

Attendees will hear from fellow booksellers about when they start planning for the holiday shopping season, how they decide which books and gifts to promote, what platforms they use, and more.

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21 Aug

Revisit Children’s Institute With This Roundup of BTW’s Coverage

For booksellers who attended the event and for those who did not, here are links to all of the articles that BTW has published on Children’s Institute education sessions, plus a link to session videos.

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14 Aug

Marketing Meetup Recap: Marketing Multi-Store Events

Booksellers discussed strategies for planning and marketing such events as Independent Bookstore Day, Find Waldo Local, and Here’s Harry. 

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14 Aug

Goldman Sachs’ 10,000 Small Businesses Program Helps Bookseller Find Success

“Like most of us in bookselling,” says Ariana Paliobagis of Country Bookshelf, “we come to this business not from a business background, but from a love of books and a love of community, so there’s a lot about running a business that we can still learn.”

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14 Aug

Technology Meetup Recap: SMS Services

During the session, booksellers heard from colleagues who are using various SMS services to communicate and engage with customers.

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14 Aug

Ci7 Education: Small Acts for Financial Gain

Bookstore panelists spoke about how to identify small costs that add up, where to look for savings, small actions booksellers can take to impact overall savings and sales, and more.

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13 Aug

Ci7 Education: Events University

The session offered booksellers the opportunity to learn best practices for hosting events in-store and off-site, including partnering with schools and libraries, hosting large-scale events, and using alternate venues.

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13 Aug

Join ABA’s August 22 Marketing Meetup to Learn About Holiday Marketing

One in five U.S. consumers will likely be making their first holiday purchases in October — or earlier — so booksellers should get their holiday marketing plans underway as soon as possible.

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07 Aug

IndieCommunication: Changing Passwords to Combat Hacking

The most recent IndieCommunication looks at creating strong and unique passwords.

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07 Aug

Ci7 Education: Marketing Events to Ensure a Home Run

Booksellers shared information about opportunities for advertisement; areas for potential partnerships for cross-marketing; marketing timelines; using social media to maximize your posts’ impact; and more.

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07 Aug

Ci7 Education: Small Footprint, Big Impact

Attendees learned about the logistics of hosting an in-store event; crowd management in a small space; inventory management in a small stockroom; and keeping it fresh with inventive displays.

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07 Aug

Sign Up to Join ABA’s August 8 Marketing Meetup, August 13 Technology Meetup

ABA now offers two opportunities for live online education: a twice-monthly Marketing Meetup and a monthly Technology Meetup. All booksellers are invited to participate in these online conversations.

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31 Jul

ABA’s Marketing Meetups Offer Booksellers a Forum for Learning and Networking

“Booksellers don’t have time to reinvent things, so borrow from your friends and colleagues who are also super smart and passionate about our industry,” says Jessica Hahl of Country Bookshelf.

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31 Jul

Ci7 Education: Talking Productively About Content Issues in Children’s Literature

Attendees were encouraged to participate in an honest discussion about issues surfacing in kids’ books regarding content related to race, culture, individuality, and identity.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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