BTW Articles

15 May

Sign Up for May 23 Marketing Meetup: “Hosting Community Writing Contests/Creating Original Content”

This is the second in a series of three Marketing Meetups focusing on topics related to IngramSpark, the print-on-demand book publishing service and e-book distribution tool.

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15 May

Participate in a Live Marketing Meetup at BookExpo

At “Carrying Your Digital Marketing Campaigns Across Multiple Platforms,” booksellers will hear from three guest booksellers about how they manage and execute digital marketing campaigns at their stores.

 
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14 May
Afterwords Books in Edwardsville, Illinois.

Around Indies

Octavia, Garden District, Tubby & Coo's, Blue Cypress celebrate New Orleans IBD; Root & Press, Berry & Co., Paper Boat to open; Afterwords celebrates 10 years; The Fountain Bookstore included in Southern Living's Best Bookstores list; Barbara's, The Book Cellar, RoscoeBooks named best in Chicago; The Lit. Bar, The Brain Lair, Charis, Half Price, Reads & Company, Johns Creek featured in local news.

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15 May

Marketing Meetup Recap: Marketing the Well-Read Black Girl Book Club

The meetup, which featured founder Glory Edim and three guest booksellers, covered the different ways participating bookstores can market the WRBG book club.

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15 May

Make an Advocacy Appointment for BookExpo 2019

Booksellers attending BookExpo this month are invited to schedule a time to talk at the show with David Grogan, ABA’s director of ABFE, advocacy, and public policy.
 
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08 May

Around Indies

Shakespeare & Co. to open new location; Linda’s Story Time sold, renamed Turning the Page; Old Town Books pop-up goes permanent; Northshire welcomes new ca; Carmichael’s, The Lit. Bar, Jane Addams, Literati, Uncle Bobbie’s, MahogonyBooks, Sankofa, Pyramid, Wild Geese, The Bookshop, Raven Book Store, Greedy Reads featured in local news; New Dominion hosts Rose Garden Party; The Novel Neighbor hosts OMG Bookfest; BookPeople to host Summer Reading Splash; and more.

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07 May
Let's Talk About Pre-Orders!

Bookseller Tips & Tricks: Promoting Pre-Orders

“It’s a lot about customer awareness,” said Liz Hottel of Politics & Prose, “and making sure they know that their independent bookstore can provide the same things that Amazon can.”

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08 May
An image of the Indie Next List Display at Vroman's.

In-Store Displays Are Boosting Sales of Indie Next List Titles

“We have two bestseller displays in the windows based on the Indie Bestseller lists, and find that the books from the Indie Next List slowly gravitate to the bestseller window displays,” said Janet Bibeau of The Storybook Cove.

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01 May

Fifth Annual Independent Bookstore Day a Nationwide Success

“Independent Bookstore Day has become a really important day on the annual bookstore calendar, and it’s clear from the reports we’ve heard that it continues to grow,” said American Booksellers Association CEO Oren Teicher.

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01 May
The Lit. Bar logo, which is half of a wine glass place next to half of a book.

Around Indies

Madison Books, The Lit. Bar now open; GoGo Books hits the road; Book Trader owner to open pop-up; Off the Beaten Path celebrates 10 years; A Capella, Harvard, Brookline Booksmith, Trident, Newtonville, MahagonyBooks, Second Star to the Right, Storied Owl, BookPeople of Moscow, Silver Unicorn, Left Bank, Blue Cypress, Garden District, Our Daily Nada, and others featured in local news

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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