BTW Articles

15 Apr

American Express Invites Consumers to #StayHome and #ShopSmall

The campaign includes downloadable marketing materials for small businesses, including email templates and social media posts. 

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14 Apr

Marketing Meetup Recap: Virtual Events

Booksellers are now using Zoom, Crowdcast, and Be.Live to host virtual events.

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15 Apr

Working From Home, ABA Adjusts to New Team Members

Booksellers will be glad to hear that many of the furry faces of ABA have received promotions. 

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08 Apr

Technology Meetup Recap: Direct to Home Fulfillment From Ingram

Ingram's Direct to Home service allows booksellers to ship books to their customers’ doorsteps as an alternative to the in-store experience. 

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08 Apr

Highlighting the Helpers: Libro.fm Supports Booksellers

Libro.fm has stepped up to raise more than $73,000 for independent bookstores.

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08 Apr

How to Ensure the Quickest Delivery of Coronavirus Stimulus Checks

Those eligible for stimulus checks should ensure that they’ve provided the IRS with their direct deposit information. 

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01 Apr

Booksellers Join Bookshop to Drive Online Sales Amidst COVID-19

Booksellers can join Bookshop as partners, which automatically receive 10 percent of the profit distribution pool from revenue generated by Bookshop, or as affiliates, where stores can earn up to 30 percent commission.

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01 Apr

Marketing Meetup Recap: Marketing Your Store to Schools

The session also covered ways bookstores can partner with schools amidst the coronavirus outbreak. 

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01 Apr

Highlighting the Helpers: Binc Delivers $50,000 to Booksellers in Need

Binc has stepped up amidst the coronavirus outbreak to give a total of $50,000 in funds during the week of March 23; the foundation projects a total of $100,000 in funds to be out the door by next week.

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25 Mar

Connecting With Fellow Booksellers During the COVID-19 Outbreak

ABA will host Zoom meetings every Tuesday and Thursday at 3:00 p.m. ET; in addition, booksellers can talk at any time of day in a dedicated Bookseller-to-Bookseller Forum on BookWeb.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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