BTW Articles

05 May
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Marketing Meetup Recap: Virtual Events, Part III

Representatives from Penguin Random House, Houghton Mifflin Harcourt, Macmillan, and Hachette Book Group discussed virtual events. 

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29 Apr

Highlighting the Helpers: Isaac Fitzgerald Emcees #SIBYAAfterDark

“Once it ended, I had so many authors and readers reach out to ask how they could help and get involved. Having so many stellar YA authors involved definitely piqued folks’ interest,” said Fitzgerald. 

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28 Apr
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Marketing Meetup Recap: Hosting Virtual Events, Part II

The guest speakers discussed Sqweee, Crowdcast, Facebook Live, and Streamyard. 

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22 Apr

How Independent Bookstores Are Driving Online Sales

According to the IndieCommerce team, browsers on indie bookstore websites are more likely to purchase a book online than ever before. 

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22 Apr
Charm City Books Care Packages

Indie Bookstores Give Back to Each Other, Their Communities

Booksellers are offering their expertise online, donating to the #SaveIndieBookstores campaign, creating care packages, and sending thank you notes to local healthcare workers. 

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15 Apr

Highlighting the Helpers: Recent Supporters of the #SaveIndieBookstores Campaign

NAIBA, Michael Connelly, BookCon, and Shelf Awareness have all stepped up to show their support. 

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15 Apr

American Express Invites Consumers to #StayHome and #ShopSmall

The campaign includes downloadable marketing materials for small businesses, including email templates and social media posts. 

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14 Apr

Marketing Meetup Recap: Virtual Events

Booksellers are now using Zoom, Crowdcast, and Be.Live to host virtual events.

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15 Apr

Working From Home, ABA Adjusts to New Team Members

Booksellers will be glad to hear that many of the furry faces of ABA have received promotions. 

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08 Apr

Technology Meetup Recap: Direct to Home Fulfillment From Ingram

Ingram's Direct to Home service allows booksellers to ship books to their customers’ doorsteps as an alternative to the in-store experience. 

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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