“Carrying Your Digital Marketing Campaigns Across Multiple Platforms” will cover multi-platform digital marketing, a growing discipline due to the ever-increasing number of ways to connect audiences with your content.
At “Carrying Your Digital Marketing Campaigns Across Multiple Platforms,” booksellers will hear from three guest booksellers about how they manage and execute digital marketing campaigns at their stores.
Octavia, Garden District, Tubby & Coo's, Blue Cypress celebrate New Orleans IBD; Root & Press, Berry & Co., Paper Boat to open; Afterwords celebrates 10 years; The Fountain Bookstore included in Southern Living's Best Bookstores list; Barbara's, The Book Cellar, RoscoeBooks named best in Chicago; The Lit. Bar, The Brain Lair, Charis, Half Price, Reads & Company, Johns Creek featured in local news.
Shakespeare & Co. to open new location; Linda’s Story Time sold, renamed Turning the Page; Old Town Books pop-up goes permanent; Northshire welcomes new café; Carmichael’s, The Lit. Bar, Jane Addams, Literati, Uncle Bobbie’s, MahogonyBooks, Sankofa, Pyramid, Wild Geese, The Bookshop, Raven Book Store, Greedy Reads featured in local news; New Dominion hosts Rose Garden Party; The Novel Neighbor hosts OMG Bookfest; BookPeople to host Summer Reading Splash; and more.
“We have two bestseller displays in the windows based on the Indie Bestseller lists, and find that the books from the Indie Next List slowly gravitate to the bestseller window displays,” said Janet Bibeau of The Storybook Cove.
“Independent Bookstore Day has become a really important day on the annual bookstore calendar, and it’s clear from the reports we’ve heard that it continues to grow,” said American Booksellers Association CEO Oren Teicher.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.