BTW Articles

27 Mar

ABA Learning on Demand: Creating Custom Order Confirmation E-mails & Invoices

The live demonstration, available on bookweb, illustrated how booksellers can create custom order confirmation e-mails and invoices using a new feature on their IndieCommerce websites. 

 
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26 Mar

Spotlight on ABA History: “More Than Merchants: Seventy-Five Years of the ABA”

This chapter discusses ABA’s operations during World War I and its move to a full-time staff, among other topics.

 

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26 Mar

How Your Bookstore's Charitable Giving Can Be Mutually Beneficial

“We thought it would be worthwhile to try to add up all the ways the bookstore gives back in a given year and share that with customers who might not be aware of the scope of it,” Jessica Stockton Bagnulo said. “It’s also a way to point out how much independent and locally owned stores in general contribute to their communities, and reinforce our message of the value of shopping local.”

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26 Mar

ABA CEO Oren Teicher Featured in “Brews and Views” Discussion Series

Teicher talked about independent bookstores with Lenny Mendonca, owner of Half Moon Bay Brewing Company and director of California’s Office of Business and Economic Development.

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19 Mar

Wi14 Education: Selling Direct to Schools

Panelists offered the attending booksellers tips and tricks pertaining to the best practices they found most important for selling direct to schools, managing author event orders, and book fair distribution. 

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20 Mar

Full Details for ABA's Partnership with Well-Read Black Girl Now Live on BookWeb

Booksellers can now visit the Well-Read Black Girl webpage on BookWeb for complete details on how to serve as an ambassador and host WRBG book clubs in their stores throughout the year.

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20 Mar

Sign Up Now to Play Quidditch at 2019 Children’s Institute

Attendees will be invited to play and learn the Harry Potter-inspired sport alongside members of the Steel City Quidditch Club, an internationally recognized club team based in Pittsburgh, Pennsylvania.

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18 Mar

ABA’s Oren Teicher to Retire at Close of Year; Selection Process for New CEO Underway

On March 18, ABA announced that Oren J. Teicher, who has been ABA’s CEO since 2009, has said that he will be retiring at the end of the year.

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19 Mar

Marketing Meetup Recap: Marketing via Twitter

In this Marketing Meetup, booksellers discussed strategies for promoting their stores on Twitter, which boasts 67 million users in the U.S. alone.

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21 Aug

Ci6 Education: How to Market and Sell STEM/STEAM Books

Four book industry professionals served on a panel at the American Booksellers Association's sixth annual ABC Children's Institute in New Orleans to discuss the best ways to market and sell STEM/STEAM titles. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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