BTW Articles

31 Jul

Recent ABA Virtual Marketing Roundtable Focuses on Affiliate Marketing

Booksellers at last week’s marketing roundtable discussed what affiliate marketing is and how they can use it to their advantage.

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01 Aug

Booksellers Celebrate Seventh Annual Find Waldo Local

This July, independent booksellers across the U.S. celebrated another year of Find Waldo Local, the shop-local challenge co-sponsored by Candlewick Press and the American Booksellers Association.

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24 Jul

SubText Books Provides Voter Registration Forms In-Store

SubText Books in St. Paul, Minnesota, is offering members of the Ramsey County community a chance to register to vote in-store. 

 
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24 Jul

White Birch Books Leads Video Shelf-Talker Challenge #IndieYoureNext

Nichole Cousins of White Birch Books in North Conway, New Hampshire, has helped establish the #IndieYoureNext community on social media, which encourages booksellers to post short video book reviews and then tag others to do the same.

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24 Jul

Ci6 Education: “Beyond the Bookstore: The Bigger Picture of Bookselling and How to Get Involved”

During a panel at the ABC Children’s Institute in New Orleans, booksellers active on their local regional trade organizations discussed the reasons why it is worthwhile to get involved in bookselling “beyond the bookstore.”

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17 Jul
A photo of Dundee Book Company, a small mobile bookstore.

Dundee Book Company: A Year on the Road in Omaha

Ted Wheeler shared the ways that Dundee Book Company, a mobile bookstore cart he owns with his wife, Nicole Wheeler, is impacting his neighborhood in Omaha. 

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17 Jul

Recent ABA Virtual Marketing Roundtable Focuses on Social Media Analytics

Mary Cate Stevenson and Noah Nofz of Two Cats Communications discussed what analytics are, how to activate them, and whether or not booksellers should consider them a priority.

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18 Jul

Ci6 Education: Reaching Underserved Communities

Bookseller panelists at Children’s Institute discussed the different ways independent bookstores can make a greater effort to engage with and provide resources for their local underserved communities.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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