Find Waldo Local

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14 Aug

Marketing Meetup Recap: Marketing Multi-Store Events

Booksellers discussed strategies for planning and marketing such events as Independent Bookstore Day, Find Waldo Local, and Here’s Harry. 

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07 Aug

Booksellers Nationwide Wrap Up Eighth Annual Find Waldo Local

This July, independent booksellers nationwide celebrated another year of Find Waldo Local, the shop-local challenge co-sponsored by Candlewick Press and the American Booksellers Association.

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26 Jun

Find Waldo Local Kicks Off July 1

Indie bookstores across the country are taking to social media in preparation for the eighth annual celebration of Find Waldo Local.

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27 Feb

March 1 Deadline Approaching for 2019 Find Waldo Local Celebration

Registration will be capped at 250 ABA member stores for the July event, which serves as a campaign to promote the value of shopping locally.

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12 Feb

Signup Underway for 2019 Find Waldo Local Campaign

Candlewick will provide bookstores with a toolkit containing mini Waldo standees, window clings, prize buttons, a Waldo poster, Waldo prize books, and more.

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23 Jan

Register Now for 2019 Find Waldo Local Campaign

The deadline is Friday, March 1, for ABA member stores to sign up on BookWeb for the annual shop local campaign. Bookseller registration opened on Wednesday, January 23.

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16 Jan

Preregistration for Find Waldo Local’s Eighth Year Begins January 23

Candlewick will once again provide 250 host bookstores with a toolkit containing everything needed to launch a Find Waldo Local event in their communities.

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01 Aug

Booksellers Celebrate Seventh Annual Find Waldo Local

This July, independent booksellers across the U.S. celebrated another year of Find Waldo Local, the shop-local challenge co-sponsored by Candlewick Press and the American Booksellers Association.

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18 Jul

Around Indies

Opening receptions for Finley’s Fiction, That Book Store, and The Brain Lair; New owners for Canterbury Book Store; Bards Alley celebrates first year; Books & Books event features indie publishers; Scout & Morgan celebrates Find Waldo Local; and more.

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25 Jun

Find Waldo Local Kicks Off July 1

The news reports are rolling in as independent businesses nationwide once again prepare for the annual shop-local event featuring Waldo.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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