Find Waldo Local

Booksellers discussed strategies for planning and marketing such events as Independent Bookstore Day, Find Waldo Local, and Here’s Harry. 

This July, independent booksellers nationwide celebrated another year of Find Waldo Local, the shop-local challenge co-sponsored by Candlewick Press and the American Booksellers Association.

Indie bookstores across the country are taking to social media in preparation for the eighth annual celebration of Find Waldo Local.

Registration will be capped at 250 ABA member stores for the July event, which serves as a campaign to promote the value of shopping locally.

Candlewick will provide bookstores with a toolkit containing mini Waldo standees, window clings, prize buttons, a Waldo poster, Waldo prize books, and more.

The deadline is Friday, March 1, for ABA member stores to sign up on BookWeb for the annual shop local campaign. Bookseller registration opened on Wednesday, January 23.

Candlewick will once again provide 250 host bookstores with a toolkit containing everything needed to launch a Find Waldo Local event in their communities.

This July, independent booksellers across the U.S. celebrated another year of Find Waldo Local, the shop-local challenge co-sponsored by Candlewick Press and the American Booksellers Association.

Opening receptions for Finley’s Fiction, That Book Store, and The Brain Lair; New owners for Canterbury Book Store; Bards Alley celebrates first year; Books & Books event features indie publishers; Scout & Morgan celebrates Find Waldo Local; and more.

The news reports are rolling in as independent businesses nationwide once again prepare for the annual shop-local event featuring Waldo.