Find Waldo Local

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08 Jul
Waldo promotional image

Find Waldo Local Digital Underway

Due to the coronavirus outbreak, Find Waldo Local is going digital for 2020.

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22 Jun
Find Waldo Local

Find Waldo Local Digital Toolkit Available on BookWeb

Due to the coronavirus, Find Waldo Local, Candlewick’s longtime program supporting independent bookstores and promoting the shop local movement, is going digital for 2020.

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10 Jun
Find Waldo Local

Find Waldo Local Digital Begins July 1

The digital campaign will run the entire summer, from July 1 to August 31, 2020. No registration is required, there are no order minimums, and all ABA member stores are invited to join in.

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15 Apr
Find Waldo Local

Candlewick Launches Digital Find Waldo Local Resources for 2020 Celebration

Although the physical campaign is on hold until 2021, booksellers can access videos, activities, and social media posts to celebrate the 2020 event virtually.

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08 Apr
Find Waldo Local

Find Waldo Local Postponed Until July 2021, With Digital Version in 2020

Although the physical campaign is on hold, Candlewick and the American Booksellers Association are working together to create a turnkey digital Waldo scavenger hunt for independent bookstores to host this summer.

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24 Feb
Find Waldo Local

March 1 Deadline to Register for 2020 Find Waldo Local Campaign

The campaign, which runs the entire month of July, brings together small business communities across the nation in hosting scavenger hunts for the striped and bespectacled picture book character. 

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12 Feb

Registration Deadline March 1 for 2020 Find Waldo Local Campaign

The campaign, which runs the entire month of July, brings together small business communities across the nation in hosting scavenger hunts for the striped and bespectacled picture book character. 

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27 Jan

Registration Underway for the 2020 Find Waldo Local Campaign

ABA member stores have until Sunday, March 1, to sign up for the campaign, which is co-sponsored by Candlewick Press and ABA. Participation is capped at 250 stores.

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24 Jan

Register Now for the 2020 Find Waldo Local Campaign

New this year, booksellers will receive a special mini Waldo standee, dressed just a little differently from the others to see if eagle-eyed Waldo searchers can spot the difference.

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14 Jan

Preregistration for Find Waldo Local’s Ninth Year Begins January 22

Candlewick will once again provide 250 host bookstores with a toolkit containing everything needed to launch a Find Waldo Local event in their communities.

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14 Aug

Marketing Meetup Recap: Marketing Multi-Store Events

Booksellers discussed strategies for planning and marketing such events as Independent Bookstore Day, Find Waldo Local, and Here’s Harry. 

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07 Aug

Booksellers Nationwide Wrap Up Eighth Annual Find Waldo Local

This July, independent booksellers nationwide celebrated another year of Find Waldo Local, the shop-local challenge co-sponsored by Candlewick Press and the American Booksellers Association.

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26 Jun

Find Waldo Local Kicks Off July 1

Indie bookstores across the country are taking to social media in preparation for the eighth annual celebration of Find Waldo Local.

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27 Feb

March 1 Deadline Approaching for 2019 Find Waldo Local Celebration

Registration will be capped at 250 ABA member stores for the July event, which serves as a campaign to promote the value of shopping locally.

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12 Feb
Find Waldo Local

Signup Underway for 2019 Find Waldo Local Campaign

Candlewick will provide bookstores with a toolkit containing mini Waldo standees, window clings, prize buttons, a Waldo poster, Waldo prize books, and more.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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