Main Street/Shop Local

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08 Jul
Waldo promotional image

Find Waldo Local Digital Underway

Due to the coronavirus outbreak, Find Waldo Local is going digital for 2020.

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01 Jul

Reader’s Digest Names the 50 “Nicest Places in America” Honorees

For 2020, Readers Digest invited people to recognize those in their lives who have stood up against COVID-19 as part of Nicest Places in America 2020: United in Kindness.

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22 Jun
Find Waldo Local

Find Waldo Local Digital Toolkit Available on BookWeb

Due to the coronavirus, Find Waldo Local, Candlewick’s longtime program supporting independent bookstores and promoting the shop local movement, is going digital for 2020.

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10 Jun
Find Waldo Local

Find Waldo Local Digital Begins July 1

The digital campaign will run the entire summer, from July 1 to August 31, 2020. No registration is required, there are no order minimums, and all ABA member stores are invited to join in.

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10 Jun

Bookstores and Readers Continue to Promote Antiracism Titles for #ReadIndieForward

Promotional posts for the campaign are rolling in, with bookstores and readers contiuing to post about books related to the current antiracism movement and in support of Black authors.

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27 May
Amazon's Negative Impact to Your Community

Redesigned Shop Local Infographics Now Available in BookWeb’s Marketing Assets

To encourage local shopping, ABA has refreshed three popular marketing materials: “Here’s What You Just Did,” “Here’s What Amazon Just Did,” and “Amazon’s Negative Impact to Your Community.”

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27 May

FedEx Launches #SupportSmall Grants Program

Through the program, 200 grantees will receive a $5,000 check as well as a $500 credit for FedEx Office print and business services to help support their small business.

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20 May

Nominations Underway for Reader’s Digest’s “Nicest Places in America” Contest

For 2020, Readers Digest is inviting people to recognize those in their lives who have stood up against COVID-19 as part of Nicest Places in America 2020: United in Kindness.

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20 May

#ReadIndieForward Campaign Underway

The #ReadIndieForward campaign encourages book lovers to help booksellers thrive during the pandemic.

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06 May

Nominations Open for Reader’s Digest’s “Nicest Places in America” Contest

For 2020, Readers Digest is inviting people to recognize those in their lives who have stood up against COVID-19 as part of Nicest Places in America 2020: United in Kindness.

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15 Apr
Find Waldo Local

Candlewick Launches Digital Find Waldo Local Resources for 2020 Celebration

Although the physical campaign is on hold until 2021, booksellers can access videos, activities, and social media posts to celebrate the 2020 event virtually.

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08 Apr
Find Waldo Local

Find Waldo Local Postponed Until July 2021, With Digital Version in 2020

Although the physical campaign is on hold, Candlewick and the American Booksellers Association are working together to create a turnkey digital Waldo scavenger hunt for independent bookstores to host this summer.

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24 Mar
Support local now, enjoy local later

“Wall Street Journal” Ad Aims to Boost Consumer Support of Local Businesses

The March 20 ad highlighted six ways to help keep neighborhood shops in business through the coronavirus outbreak.

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24 Feb
Find Waldo Local

March 1 Deadline to Register for 2020 Find Waldo Local Campaign

The campaign, which runs the entire month of July, brings together small business communities across the nation in hosting scavenger hunts for the striped and bespectacled picture book character. 

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12 Feb

Registration Deadline March 1 for 2020 Find Waldo Local Campaign

The campaign, which runs the entire month of July, brings together small business communities across the nation in hosting scavenger hunts for the striped and bespectacled picture book character. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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