Indies First

04 Dec

In 2019, Indies First on Small Business Saturday Proves a Success Once Again

Independent booksellers across the country hosted celebrations for this year’s Indies First on Small Business Saturday, November 30, with the typical fun festivities, sales and discounts, and author events to kick off the holiday shopping season. 

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26 Nov
NK Jemisin, Indies First 2019 Spokesperson

N.K. Jemisin Takes to Twitter in Support of Indies First

Booksellers are welcome to retweet posts in support of indie bookstores by Indies First spokesperson N.K. Jemisin, who is continuing to post Indies First tweets this week. 

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19 Nov

Indies First is Almost Here! Don’t Forget About Publishers’ Special Terms

As in previous years, ABA member booksellers have the opportunity to take advantage of special offers from more than 50 publishers for Indies First.

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12 Nov

In Advance of Indies First, ABA Resources Can Help Booksellers Promote the “Shop Local” Message

"I see it as critical to our long-term survival that our customers understand what’s going on, and that they buy into the value of helping sustain local stores by ‘voting’ with their book dollars," said Bookends and Beginnings owner Nina Barrett.

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05 Nov

This Indies First, Sign Up to Appear on the 2019 American Express Shop Small Map

American Express Card-accepting bookstores can sign in to their AmEx merchant account to learn more about how to get listed so that consumers can browse the Shop Small Map and find their store.

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29 Oct
University Press Week theme: Read. Think. Act.

University Press Week Kicks Off November 3

Emphasizing the role that scholarly publishers can play in moving conversations forward on critical and complex issues, the theme for this year’s University Press Week is “Read. Think. Act.”

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22 Oct

Get Customizable Marketing Materials for Small Business Saturday

Booksellers can visit American Express’ Shop Small Studio to access a variety of marketing materials to help business owners attract and engage with their customers for the November 30 event.

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16 Oct

Check Out Publisher Special Offers on Tap for Indies First 2019

This year, ABA member booksellers can take advantage of a range of special offers from more than 50 publishers, including traditional publishers as well as nearly two dozen university presses.

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09 Oct
University Press Week theme: Read. Think. Act.

AUPresses Announces 2019 University Press Week Theme: “Read. Think. Act.”

The theme was selected based on the recognition that many citizens around the globe continue to engage in important debates that will influence vital decision-making in the months ahead.

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23 Sep

Publishers Offering a Range of Deals in Celebration of Indies First

ABA member booksellers are invited to take advantage of special offers from 51 publishers (and counting), including traditional publishers as well as nearly two dozen university presses.

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11 Sep

Publishers’ Special Terms for Indies First 2019 Offer a Range of Deals

As part of the seventh annual celebration of Indies First, 49 publishers have signed on to offer indie booksellers special terms, including traditional publishers as well as university presses. 

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14 Aug

N.K. Jemisin Named 2019 Indies First Spokesperson

The author of the Broken Earth series and How Long ’til Black Future Month? will be promoting this year’s celebration of Indies First, which takes place on Small Business Saturday, November 30.

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12 Feb

Two Indie Bookstores Win Events With Author Jason Reynolds

Following the “Indie Bookstores Give Back on Small Business Saturday” campaign, more than 80 participating stores submitted proposals for an opportunity to win an event with the bestselling author.

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05 Dec
Jason Reynolds

Last Call to Submit Proposal for an Event With Jason Reynolds in 2019

Stores that participated in the #IndiesGiveBack campaign have until Monday, December 10, to submit a proposal for author Jason Reynolds to visit their community this spring.

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28 Nov

Indie Bookstores Celebrate Small Business Saturday

Amidst a wide range of shop local festivities and author events, this year booksellers celebrated Indies First on Small Business Saturday by giving away copies of Jason Reynolds’ Ghost to kids in underserved communities.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.



Dan Cullen,
Allison Hill,



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