Indies First

18 Oct

The Countdown to Indies First 2023 is On!

In addition to in-store and window display posters to promote the event, here are some other resources and tips to get the word out for your store.

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19 Oct
Indies First 10th Anniversary

The Countdown to the 10th Annual Indies First is On!

In addition to in-store and window display posters to promote the event, here are some other resources and tips to get the word out for your store.

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10 Nov
Indies First November 27, 2021

The Countdown to Indies First is On!

In addition to in-store and window display posters to promote the event, here are some other resources and tips to get the word out for your store

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03 Nov
Indies First virtual event with spokesperson, Roxane Gay

Join Indies First Spokesperson Roxane Gay for a Virtual Event This November

This national event will take place on Thursday, November 18 at 7:00 pm ET on Zoom.

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09 Dec

Watch Dan Rather’s Indies First Event Recording Now

Indies First spokesperson Dan Rather held a national event in honor of his bestselling collection of essays, What Unites Us: Reflections on Patriotism, in support of independent bookstores.

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02 Dec

Indie Bookstores Find New Ways to Celebrate Indies First/Small Business Saturday

“Indie bookstores are invaluable pillars of local communities. Many are struggling. Please support them during this crucial holiday shopping season,” tweeted 2020 Indies First spokesperson Dan Rather on Small Business Saturday.

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02 Dec
Dan Rather: What Unites Us, Wednesday, December 2, at 7:00 pm ET

Order Now: Indies First Spokesperson Dan Rather Signs Bookplates for Indie Bookstores

A national event featuring Rather will take place on Wednesday, December 2, at 7:00 p.m. ET on Zoom. Booksellers can share the registration link with customers now and encourage them to purchase Rather’s What Unites Us: Reflections on Patriotism

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24 Nov

Spread the Word: Virtual Event With Indies First Spokesperson Dan Rather Coming Up December 2

Indies First spokesperson Dan Rather will hold an event in support of bookstores following the annual celebration of Indies First and Small Business Saturday, to be held this year on November 28. 

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18 Nov

Celebrate Indies First on Small Business Saturday

Legendary news anchor Dan Rather will serve as this year’s spokesperson. Booksellers can take advantage of social media assets to promote Indies First as well as a range of special publisher offers.

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04 Dec

In 2019, Indies First on Small Business Saturday Proves a Success Once Again

Independent booksellers across the country hosted celebrations for this year’s Indies First on Small Business Saturday, November 30, with the typical fun festivities, sales and discounts, and author events to kick off the holiday shopping season. 

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26 Nov
NK Jemisin, Indies First 2019 Spokesperson

N.K. Jemisin Takes to Twitter in Support of Indies First

Booksellers are welcome to retweet posts in support of indie bookstores by Indies First spokesperson N.K. Jemisin, who is continuing to post Indies First tweets this week. 

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19 Nov

Indies First is Almost Here! Don’t Forget About Publishers’ Special Terms

As in previous years, ABA member booksellers have the opportunity to take advantage of special offers from more than 50 publishers for Indies First.

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12 Nov

In Advance of Indies First, ABA Resources Can Help Booksellers Promote the “Shop Local” Message

"I see it as critical to our long-term survival that our customers understand what’s going on, and that they buy into the value of helping sustain local stores by ‘voting’ with their book dollars," said Bookends and Beginnings owner Nina Barrett.

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05 Nov

This Indies First, Sign Up to Appear on the 2019 American Express Shop Small Map

American Express Card-accepting bookstores can sign in to their AmEx merchant account to learn more about how to get listed so that consumers can browse the Shop Small Map and find their store.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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