Indies First

In addition to in-store and window display posters to promote the event, here are some other resources and tips to get the word out for your store.

Here are some tips for celebrating the day. 

Indies First spokesperson Dan Rather held a national event in honor of his bestselling collection of essays, What Unites Us: Reflections on Patriotism, in support of independent bookstores.

“Indie bookstores are invaluable pillars of local communities. Many are struggling. Please support them during this crucial holiday shopping season,” tweeted 2020 Indies First spokesperson Dan Rather on Small Business Saturday.

Indies First spokesperson Dan Rather will hold an event in support of bookstores following the annual celebration of Indies First and Small Business Saturday, to be held this year on November 28. 

Legendary news anchor Dan Rather will serve as this year’s spokesperson. Booksellers can take advantage of social media assets to promote Indies First as well as a range of special publisher offers.

Independent booksellers across the country hosted celebrations for this year’s Indies First on Small Business Saturday, November 30, with the typical fun festivities, sales and discounts, and author events to kick off the holiday shopping season. 

"I see it as critical to our long-term survival that our customers understand what’s going on, and that they buy into the value of helping sustain local stores by ‘voting’ with their book dollars," said Bookends and Beginnings owner Nina Barrett.