Small Business Saturday

04 Dec

In 2019, Indies First on Small Business Saturday Proves a Success Once Again

Independent booksellers across the country hosted celebrations for this year’s Indies First on Small Business Saturday, November 30, with the typical fun festivities, sales and discounts, and author events to kick off the holiday shopping season. 

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12 Nov

In Advance of Indies First, ABA Resources Can Help Booksellers Promote the “Shop Local” Message

"I see it as critical to our long-term survival that our customers understand what’s going on, and that they buy into the value of helping sustain local stores by ‘voting’ with their book dollars," said Bookends and Beginnings owner Nina Barrett.

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05 Nov

This Indies First, Sign Up to Appear on the 2019 American Express Shop Small Map

American Express Card-accepting bookstores can sign in to their AmEx merchant account to learn more about how to get listed so that consumers can browse the Shop Small Map and find their store.

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22 Oct

Get Customizable Marketing Materials for Small Business Saturday

Booksellers can visit American Express’ Shop Small Studio to access a variety of marketing materials to help business owners attract and engage with their customers for the November 30 event.

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28 Nov

Indie Bookstores Celebrate Small Business Saturday

Amidst a wide range of shop local festivities and author events, this year booksellers celebrated Indies First on Small Business Saturday by giving away copies of Jason Reynolds’ Ghost to kids in underserved communities.

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27 Nov
A holiday window display at Bards Alley in Vienna, Virginia, that features the Polar Express.

Around Indies

Business booms at indie bookstores; Black-owned bookstores on the rise; Fabled Bookshop to open; Willow Bookstore, Yardstick, Haunted Bookshop, Play, Copperfield’s Books open; Malaprop’s to open pop-up; New owners for Village Bookstore, Bisbee Books; Prairie Fox Books moves; Galaxy Bookshop celebrates 30 years; Bards Alley wins window decorating contest; Moon Palace Books hosts musical performances; Northshire to host book fair; and more.

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21 Nov
Advocacy logo

Amazon E-mail Tells Small Businesses It Helps Them “Thrive”

“Amazon’s claim that it helps small business is not only insulting to hard-working owners of small retailers across the country, the data clearly show that it is simply not true,” said ABA CEO Oren Teicher.

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14 Nov

Indies First “Ghost” Giveaway: Copies to Arrive at Bookstores This Week

Booksellers who signed up to participate in the “Indie Bookstores Give Back on Small Business Saturday” campaign should keep an eye out for their cartons of Jason Reynolds’ Ghost, which are en route now.

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14 Nov

Around Indies

Old Town Books, Barbara’s Bookstore scheduled to open; Powell’s celebrates anniversary at PDX; Source Booksellers awarded $10,000; Village Books remodeled; Watching Books and da Pepo announce partnership; Wild Geese Bookshop, Cavalier House Books featured in news; Toadstool Bookshops prepare for Cider Monday; {pages} a bookstore launches book club; Staff changes at Bookshop Santa Cruz

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13 Nov
Ross Gay

Ross Gay Praises Indies in Essay Penned for Small Business Saturday

In “The Laboratory: Delighting in Independent Bookstores,” poet and professor Ross Gay encourages people to visit their local independent bookstores on Small Business Saturday.

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01 Nov

Celebrate With Your Community This Small Business Saturday

American Express, Lin-Manuel Miranda, Etsy, The Wing, Record Store Day, and the American Booksellers Association are among those backing the shop small movement on November 24.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.



Dan Cullen,
Allison Hill,



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