Social Media

09 Jul

Booksellers Aim to Bring Awareness to Indies on Amazon’s Prime Day

Green Apple Books has a number of Facebook, Instagram, and Twitter posts planned for Prime Day; all indie booksellers are invited to adapt these posts for their own use.

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19 Jun

Bookseller Tips & Tricks: Connecting with Readers in Digital Ways

At an event hosted by Publishers Weekly and the Center for Publishing at New York University’s School of Professional Studies, Books Are Magic’s Emma Straub offered some valuable tips for booksellers.

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12 Jun

Taping Dates Available for #HarperCollinsLovesIndies Facebook Live Program

Participating stores will create a streaming Facebook Live video on a select Thursday that features store staff talking about titles they have been reading, loving, and recommending. 

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12 Jun

Indies Celebrate Pride From Coast to Coast

From parade floats and story times to reading lists and open mics, here are the many ways independent bookstores are celebrating Pride and the LGBTQ+ community this June.

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10 Jun

Tips for Showcasing Children’s Institute on Social Media

The ABC Children’s Institute is a perfect opportunity to share a unique bookselling experience with customers, friends and family, and fellow booksellers on social media.

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05 Jun
Marketing Meetup logo

Marketing Meetup Recap: Live at BookExpo 2019

Booksellers discussed managing digital marketing campaigns and carrying them out successfully across newsletters, blogs, social media platforms, and websites while maintaining a consistent store brand.

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30 May

Sign-Ups Continue for 2019 #HarperCollinsLovesIndies Facebook Live Program

The publisher has also created a new hashtag, #TheHandSellLive, for the 2019 campaign, which booksellers can use to tag their videos on Facebook and when reposting them to other social media platforms.

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08 May

U.S. Retailers, Entrepreneurs, and Service Providers Celebrate National Small Business Week

Retailers and entrepreneurs are taking to social media to celebrate this year’s National Small Business Week, which runs from May 5 to May 11 and celebrates small businesses’ impact on the U.S. economy and culture.

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01 May

Snag Your Spot! Sign-Ups Continue for 2019 #HarperCollinsLovesIndies Facebook Live Program

In contrast to the previous two years, #HarperCollinsLovesIndies videos will focus more on hand-selling in 2019 than on store tours. This year’s livestreamed videos will air on Thursdays instead of Saturdays. 

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16 Apr
Marketing Meetup logo

Marketing Meetup Recap: Influencer Marketing

The latest Marketing Meetup hosted by ABA covered the different ways booksellers can market their stores by partnering with local and global social media influencers.

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10 Apr
Run for Cover poetry display

Bookstores Celebrate National Poetry Month With Social Media Posts

This April, booksellers nationwide are sharing their favorite poems and promoting poetry events on Facebook, Twitter, and Instagram in honor of National Poetry Month.

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10 Apr

Bookseller Tips & Tricks: Promoting Pre-Orders

“We all know most pre-orders go to the ‘Big A’ company, even though those customers shop with us as well,” says Liberty Bay Books owner Suzanne Droppert. “We’d like to keep more of that business.” 

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19 Mar

Marketing Meetup Recap: Marketing via Twitter

In this Marketing Meetup, booksellers discussed strategies for promoting their stores on Twitter, which boasts 67 million users in the U.S. alone.

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11 Mar
Blue Willow Bookshop's logo

Bookseller Tips & Tricks: Using Twitter to Promote Linking to Indies

“Indie bookstores are awesome, as we all know, and it’s a good day if we can raise their profile,” said Cathy Berner of Blue Willow Bookshop.

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05 Mar

Marketing Meetup Recap: Using Pinterest to Market Your Store

Last September, Pinterest announced it had reached a new milestone: 250 million users. In this Marketing Meetup, booksellers discussed strategies for promoting their stores on the social media platform.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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