Tips & Tricks

07 Apr
ABA Education logo

Top 10 Tips for Using Twitter

A recording of the recent session “Twitter Engagement: To Tweet or Not to Tweet,” as well as a handout, can be found on the Education Resources page on 

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17 Mar

Wi16 Education Recap: Managing Online Sales Growth

Booksellers talked IndieCommerce, project managements tools, and communicating with customers.

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16 Oct
3 fish studios printmaking

Non-Bookstore Indie Retailers Offer Transferable Ideas for Bookstores

In conversations with Bookselling This Week, a California hardware store owner and printshop owner each shared their own creative tips for retail success that indie bookstore owners can borrow easily.

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11 Sep

Disaster Preparedness: What Booksellers Should Know, Part II

In this second of a two-part story, Bookselling This Week discusses disaster best practices with bookseller Jill Hendrix of Fiction Addiction in Greenville, South Carolina. 

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03 Sep
ABA Education logo

Disaster Preparedness: What Booksellers Should Know

In the first of a two-part story, Bookselling This Week discusses best practices with bookseller John Cavalier of Cavalier House Books in Denham Springs, Louisiana.

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28 Aug
Denise Phillips of Gathering Volumes bookstore

Bookseller Launches Teen Book Festival After Attending Ci7 Events University

“The big takeaway from Events University was that launching a festival is feasible, and it is possible to do it without an army,” said Gathering Volumes owner Denise Phillips.

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19 Jun

Bookseller Tips & Tricks: Connecting with Readers in Digital Ways

At an event hosted by Publishers Weekly and the Center for Publishing at New York University’s School of Professional Studies, Books Are Magic’s Emma Straub offered some valuable tips for booksellers.

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20 May

Bookseller Tips & Tricks: Having Conversations About the Importance of Shopping Local

Bookselling This Week talked with Billie Bloebaum of Third Street Books about how she navigates conversations with friends, family, customers, and authors about the value of shopping local.

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16 Apr

Bookseller Tips & Tricks: Promoting Indie Next List Titles

“It’s easy to forget how intimidating a bookstore can be for some customers,” said Kerry Halls of Auntie’s Bookstore. “Displays provide a really friendly access point for people who maybe don’t have the time or energy to get lost in the stacks.”

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10 Apr

Bookseller Tips & Tricks: Promoting Pre-Orders

“We all know most pre-orders go to the ‘Big A’ company, even though those customers shop with us as well,” says Liberty Bay Books owner Suzanne Droppert. “We’d like to keep more of that business.” 

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26 Mar
Greenlight Bookstore's storefront.

How Your Bookstore's Charitable Giving Can Be Mutually Beneficial

“We thought it would be worthwhile to try to add up all the ways the bookstore gives back in a given year and share that with customers who might not be aware of the scope of it,” Jessica Stockton Bagnulo said. “It’s also a way to point out how much independent and locally owned stores in general contribute to their communities, and reinforce our message of the value of shopping local.”

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11 Mar
Blue Willow Bookshop's logo

Bookseller Tips & Tricks: Using Twitter to Promote Linking to Indies

“Indie bookstores are awesome, as we all know, and it’s a good day if we can raise their profile,” said Cathy Berner of Blue Willow Bookshop.

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26 Feb
Winter Institute 14 logo

Wi14 Education Idea Exchange: Marketing to Genre Readers

Booksellers at the American Booksellers Association’s recent Winter Institute discussed marketing, merchandising, events, and more during a roundtable focused on genre titles. 

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07 Nov
ABA education

Education in Depth: Five Indies on the Importance of Regular Store Inventories

“It’s a daunting task, but very worth it. Planning and auditing are key,” said Vroman’s President/CEO Allison Hill.

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05 Oct
You're Invited!

Sales Rep Events for Staff and Local Community Offer Peek Into Upcoming Lists

Indie booksellers striving to stay in the know about upcoming releases spoke to BTW about inviting publisher sales representatives to their stores to talk books with both staff and customers.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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