Tips & Tricks

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20 May

Bookseller Tips & Tricks: Having Conversations About the Importance of Shopping Local

Bookselling This Week talked with Billie Bloebaum of Third Street Books about how she navigates conversations with friends, family, customers, and authors about the value of shopping local.

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16 Apr

Bookseller Tips & Tricks: Promoting Indie Next List Titles

“It’s easy to forget how intimidating a bookstore can be for some customers,” said Kerry Halls of Auntie’s Bookstore. “Displays provide a really friendly access point for people who maybe don’t have the time or energy to get lost in the stacks.”

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10 Apr

Bookseller Tips & Tricks: Promoting Pre-Orders

“We all know most pre-orders go to the ‘Big A’ company, even though those customers shop with us as well,” says Liberty Bay Books owner Suzanne Droppert. “We’d like to keep more of that business.” 

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26 Mar
Greenlight Bookstore's storefront.

How Your Bookstore's Charitable Giving Can Be Mutually Beneficial

“We thought it would be worthwhile to try to add up all the ways the bookstore gives back in a given year and share that with customers who might not be aware of the scope of it,” Jessica Stockton Bagnulo said. “It’s also a way to point out how much independent and locally owned stores in general contribute to their communities, and reinforce our message of the value of shopping local.”

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11 Mar
Blue Willow Bookshop's logo

Bookseller Tips & Tricks: Using Twitter to Promote Linking to Indies

“Indie bookstores are awesome, as we all know, and it’s a good day if we can raise their profile,” said Cathy Berner of Blue Willow Bookshop.

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26 Feb
Winter Institute 14 logo

Wi14 Education Idea Exchange: Marketing to Genre Readers

Booksellers at the American Booksellers Association’s recent Winter Institute discussed marketing, merchandising, events, and more during a roundtable focused on genre titles. 

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07 Nov
ABA education

Education in Depth: Five Indies on the Importance of Regular Store Inventories

“It’s a daunting task, but very worth it. Planning and auditing are key,” said Vroman’s President/CEO Allison Hill.

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05 Oct
You're Invited!

Sales Rep Events for Staff and Local Community Offer Peek Into Upcoming Lists

Indie booksellers striving to stay in the know about upcoming releases spoke to BTW about inviting publisher sales representatives to their stores to talk books with both staff and customers.

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11 Sep
Instagram logo

Ci6 Education: Amplifying Your Presence on Social Media With Eva Chen

At the sixth annual ABC Children’s Institute, Eva Chen gave booksellers tips and tricks on how to make their store Instagram accounts stand out. 

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09 Apr

Tips From a Bookseller: What Happens When Your Facebook Page Gets Hacked?

Here, the staff from Bookmarks shares what they learned when their Facebook page was hacked last week, from how to handle it to how to prevent future hackings.

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30 Mar
New York Times Book Review logo

Keep Track of Literary Happenings With the NYTBR Calendar

The New York Times Book Review calendar, which features upcoming literary highlights in 2018, from new books to festivals to film adaptations, can be added to your personal Google or iOS calendar.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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