Preorders

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10 Jul
Adam Silvera book jacket debut for Infinity Son

Indie Booksellers Simultaneously Reveal Cover for Adam Silvera’s “Infinity Son”

Dozens of indie booksellers unveiled the cover at 1:00 p.m. EDT this afternoon and encouraged customers to pre-order the title at their local store.

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10 Jul

A Letter From ABA Board President Jamie Fiocco

In her inaugural letter to member booksellers, ABA Board President Jamie Fiocco looks at the future of indie bookselling and urges participation in the ABACUS survey, among other ABA programs.

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03 Jul
Author Adam Silvera with book cover to be revealed July 10

Sign Up to Join Nationwide Cover Reveal for Adam Silvera’s “Infinity Son”

The cover reveal and pre-order campaign exclusively for indie bookstores aims to provide an alternative to the typical book announcements that primarily link to online competitors for sales.

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28 Jun
Adam Silvera

Indie Bookstores Invited to Join Coordinated Cover Reveal for Adam Silvera’s “Infinity Son”

At 1:00 p.m. EST on Wednesday, July 10, indie booksellers across the nation will unveil the book jacket and encourage customers to pre-order the title at their stores.

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24 May

ABA Survey to Help Publishers Develop Indie-Focused Pre-Order Campaigns

The purpose of the survey is to gather information from booksellers that will help publishers and authors develop new campaigns that direct pre-order sales to indie bookstores.

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22 May
Let's Talk About Pre-Orders!

Check Out These ABA Pre-Order Calendar Highlights

The Pre-Order Calendar, updated on a regular basis, shows booksellers titles with good pre-order potential, the books' publication dates, and details for ordering from publishers. 

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07 May
Let's Talk About Pre-Orders!

Bookseller Tips & Tricks: Promoting Pre-Orders

“It’s a lot about customer awareness,” said Liz Hottel of Politics & Prose, “and making sure they know that their independent bookstore can provide the same things that Amazon can.”

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01 May

IndieCommunication: New Pre-Orders Badge, Upcoming Webinars, and More

The most recent IndieCommunication introduced a new badge for pre-order titles and staff picks, announced an upcoming webinar about repeat events, and more.

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23 Apr
The Testaments by Margaret Atwood with preorder banner

ABA Debuts New Pre-Order Features

ABA has debuted the new pre-order badge, which allows IndieCommerce stores to flag titles available for pre-order, and the new “Just Added” feature, which indicates new entries on ABA’s Pre-Order Calendar.

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10 Apr

Bookseller Tips & Tricks: Promoting Pre-Orders

“We all know most pre-orders go to the ‘Big A’ company, even though those customers shop with us as well,” says Liberty Bay Books owner Suzanne Droppert. “We’d like to keep more of that business.” 

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11 Mar

ABA Seeks Photos of Pre-Order Promotions in Bookstores

The photos of book displays, shelf-talkers, and other in-store signage that booksellers send in will be used in materials for future education sessions at ABA events, including this year’s Spring Forums.

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06 Mar

Wi14 Education: Maximizing and Marketing Pre-Order Sales

The panelists, four of whom were members of ABA’s Pre-Order Task Force, discussed ways to promote and sell pre-order titles.

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06 Mar

Start Taking Pre-orders Now for “The Mueller Report”

Booksellers can take pre-orders now for two upcoming titles featuring the report on Special Counsel Robert Mueller’s investigation into Russian influence on the 2016 election of Donald Trump.

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28 Feb

“The Mueller Report”: Available Now for Pre-Order at Indie Bookstores

Customers can place pre-orders now for two upcoming titles featuring the report on Special Counsel Robert Mueller III’s investigation into Russian influence on the 2016 election of Donald Trump.

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20 Feb
Spring Forums 2019 Logo

Join ABA for the 2019 Spring Bookseller Forums

At the forums, ABA will present the education session “ABACUS and Pre-Orders: Two Programs You Can’t Do Without” in addition to a general discussion about industry issues.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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