Preorders

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23 Sep
Let's Talk About Pre-Orders!

New Titles Added to ABA’s Pre-Order Calendar

The calendar features books with added value, such as signed copies and exclusive merchandise, to entice customers to order from their local indie bookstore. 

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25 Aug
Let's Talk About Pre-Orders!

New Titles Added to ABA’s Pre-Order Calendar

The calendar features books with added value, such as signed copies and exclusive merchandise, to entice customers to order from their local indie bookstore. 

Read More
23 Jul
Let's Talk About Pre-Orders!

New Titles Added to ABA’s Pre-Order Calendar

The calendar features books with added value, such as signed copies and exclusive merchandise, to entice customers to order from their local indie bookstore. 

Read More
22 Jun
Let's Talk About Pre-Orders!

New Titles Added to ABA’s Pre-Order Calendar

The calendar features books with added value, such as signed copies and exclusive merchandise, to entice customers to order from their local indie bookstore. 

Read More
26 Feb
ABA Education logo

Wi15 Education: Pre-Order Campaigns

Pre-order sales now account for between three and 30 percent of overall sales, which indicates that many sales are occurring before the book even arrives in the store.

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12 Feb
Spring 2020 Bookseller Forums plus image of tree

Join ABA for the 2020 Spring Bookseller Forums

All indie booksellers — ABA members and non-members alike — are invited to take part in the Spring Forums, held in conjunction with the regional bookseller associations.

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23 Dec
Let's Talk About Pre-Orders!

New Titles Added to ABA’s Pre-Order Calendar

The calendar features books with added value, such as signed copies and exclusive merchandise, to entice customers to order from their local indie bookstore. 

Read More
27 Nov

New for Booksellers: Pre-Order Calendar Highlights

The calendar, updated each week, features books with added value, such as signed copies and exclusive merchandise, to entice customers to order from their local indie bookstore. 

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31 Oct

Signup Underway: Join the Exclusive Cover Reveal for Christopher Moore’s “Shakespeare for Squirrels”

Booksellers can sign up by Tuesday, November 12, to participate in the Shakespeare for Squirrels cover reveal. HarperCollins will provide everything participating stores need to help them easily spread the message.

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30 Oct
Let's Talk About Pre-Orders!

New for Booksellers: Pre-Order Calendar Highlights

The Pre-Order Calendar specifically features books with added value, such as signed copies and exclusive merchandise, to entice customers to order from their local indie bookstore.

Read More
30 Oct

Booksellers Invited to Join Exclusive Cover Reveal for Christopher Moore’s “Shakespeare for Squirrels”

On Wednesday, November 13, indie booksellers will unveil the book jacket for bestselling author Christopher Moore’s upcoming novel and invite customers to pre-order the book through their stores.

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16 Oct
Felix Ever After by Kacen Callender

Booksellers Celebrate Indie Exclusive Cover Reveal for “Felix Ever After”

Indie booksellers simultaneously unveiled the book jacket on social media on Tuesday, October 15, and encouraged customers to pre-order the title from author Kacen Callender at their local store.

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25 Sep
Let's Talk About Pre-Orders!

Check Out These Titles Recently Added to ABA’s Pre-Order Calendar

Updated weekly, the calendar outlines selected books’ publication dates and details for ordering from publishers. When available, titles will also link to publishers’ downloadable digital marketing assets.

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28 Aug

ABA’s Book Buyer’s Handbook Includes Trove of Publisher Information, Special Offers

Handbook users will find a collection of publisher-provided information, including details about special offers, key contacts, ordering and returns policies, and more. 

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28 Aug
Let's Talk About Pre-Orders!

ABA Highlights Titles Recently Added to Pre-Order Calendar

The Pre-Order Calendar offers a list of titles with good pre-order potential and specifically features books with added value to encourage customers to order from their local indie bookstore.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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