Preorders

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28 Aug

ABA’s Book Buyer’s Handbook Includes Trove of Publisher Information, Special Offers

Handbook users will find a collection of publisher-provided information, including details about special offers, key contacts, ordering and returns policies, and more. 

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28 Aug

ABA Highlights Titles Recently Added to Pre-Order Calendar

The Pre-Order Calendar offers a list of titles with good pre-order potential and specifically features books with added value to encourage customers to order from their local indie bookstore.

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28 Aug

Two Dollar Radio Bookstore Partners With Tin House for Pre-Order Campaign

Two Dollar Radio is offering customers signed first-edition copies of Hanif Abdurraqib’s second poetry collection, A Fortune for Your Disaster.

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21 Aug

Indie Booksellers Unveil Cover for Eoin Colfer’s “Highfire”

Dozens of indie booksellers unveiled the cover at noon EDT this afternoon and encouraged customers to pre-order the title at their local store.

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19 Aug

IndieCommunication: Pre-order Badges, One-on-Ones, Contact Updates, and a New Feature

Here, the IndieCommerce team shares updates about pre-order badges for book webpages, planned visits to the regional trade shows, and a new feature, plus a request to ensure store contact information is up to date.

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07 Aug

BTW Asks Smaller Stores: How Do You Handle Pre-Orders?

BTW spoke to four owners of smaller and/or micro-stores stores who offered insight on how they manage pre-orders and what they do to promote the option to customers. 

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30 Jul

Check Out These ABA Pre-Order Calendar Highlights

The Pre-Order Calendar, updated on a regular basis, outlines for booksellers upcoming titles with good pre-order potential, the books’ publication dates, and details for ordering from publishers.

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10 Jul

Indie Booksellers Simultaneously Reveal Cover for Adam Silvera’s “Infinity Son”

Dozens of indie booksellers unveiled the cover at 1:00 p.m. EDT this afternoon and encouraged customers to pre-order the title at their local store.

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10 Jul

A Letter From ABA Board President Jamie Fiocco

In her inaugural letter to member booksellers, ABA Board President Jamie Fiocco looks at the future of indie bookselling and urges participation in the ABACUS survey, among other ABA programs.

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03 Jul

Sign Up to Join Nationwide Cover Reveal for Adam Silvera’s “Infinity Son”

The cover reveal and pre-order campaign exclusively for indie bookstores aims to provide an alternative to the typical book announcements that primarily link to online competitors for sales.

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28 Jun

Indie Bookstores Invited to Join Coordinated Cover Reveal for Adam Silvera’s “Infinity Son”

At 1:00 p.m. EST on Wednesday, July 10, indie booksellers across the nation will unveil the book jacket and encourage customers to pre-order the title at their stores.

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24 May

ABA Survey to Help Publishers Develop Indie-Focused Pre-Order Campaigns

The purpose of the survey is to gather information from booksellers that will help publishers and authors develop new campaigns that direct pre-order sales to indie bookstores.

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22 May

Check Out These ABA Pre-Order Calendar Highlights

The Pre-Order Calendar, updated on a regular basis, shows booksellers titles with good pre-order potential, the books' publication dates, and details for ordering from publishers. 

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07 May

Bookseller Tips & Tricks: Promoting Pre-Orders

“It’s a lot about customer awareness,” said Liz Hottel of Politics & Prose, “and making sure they know that their independent bookstore can provide the same things that Amazon can.”

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01 May

IndieCommunication: New Pre-Orders Badge, Upcoming Webinars, and More

The most recent IndieCommunication introduced a new badge for pre-order titles and staff picks, announced an upcoming webinar about repeat events, and more.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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