Winter Institute

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11 Mar

Wi15 Education: IndieCommerce for Small Stores

ABA offers two state-of-the-art e-commerce solutions, IndieCommerce and IndieLite, to help booksellers step into the world of e-commerce.

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04 Mar
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Wi15 Education: Innovation Arena

A special session at Winter Institute celebrated innovations within the bookselling industry as three booksellers gave individual presentations on a range of topics that highlighted the impact stores can make on their communities and the larger world.

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26 Feb
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Wi15 Education: Pre-Order Campaigns

Pre-order sales now account for between three and 30 percent of overall sales, which indicates that many sales are occurring before the book even arrives in the store.

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24 Feb

Wi15 Education: Your Bookstore’s Podcast

In this session, panelists discussed how to decide if a podcast makes sense for a bookstore, different philosophies regarding the creation of content, and the best recording equipment and editing software.

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19 Feb
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Wi15 Education: “Operations: Time Management for the Small Store”

The panelists encouraged booksellers to discover their own time management system while focusing on organizational tactics, prioritization, and the use of resources.

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19 Feb
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Wi15: IndieCommerce Institute Offers Ideas and Inspiration for E-commerce

The institute offered an interactive, classroom-style seminar that provided in-depth information about features that can help booksellers make the most of their IndieCommerce sites. 

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18 Feb

Wi15 Education: “Together in Courageous Conversation: Politics of Curation”

A panel of booksellers spoke about the challenges of curating inventory for their stores and how each decides what books to carry. 

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12 Feb
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Winter Institute Survey Underway

Booksellers who attended Winter Institute 15 have until February 21 to fill out the post-event survey and complete session evaluations.

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12 Feb

Wi15 Education: “Events/Programs: Managing Relationships With Your Sales Rep”

The session focused on how booksellers can find a rep, what they can expect from their reps, and what reps expect from them, among other topics.

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12 Feb

Wi15 Education: “Black Female Entrepreneurship: Bookselling and Literacy as Resistance”

This education session, featuring panelists Glory Edim, Shirikiana Gerima, Ramunda Lark Young, and Hannah Oliver Depp, examined the intersections of race, literature, and entrepreneurship. 

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11 Feb
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Visit BookWeb to Browse Wi15 Education Session Videos

The Education Resources page features videos from sessions such as the live Winter Institute Marketing Meetup on SEO, buying and selling board games, creating profitable events, and more.

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05 Feb
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Roundup of BTW’s Winter Institute Coverage Provides Closer Look at 2020 Event

Bookselling This Week has compiled all previous coverage of Winter Institute 15, as well as this week’s articles recapping the event.

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05 Feb
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A Report on the January 2020 ABA Board Meeting

The American Booksellers Association’s Board of Directors heard from President Jamie Fiocco on her activities on behalf of the association and from COO Joy Dallanegra-Sanger on her activities since the last full Board meeting.

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05 Feb

American Booksellers for Free Expression Comments on “American Dirt”

ABFE believes that the conversations about American Dirt are not only protected by the First Amendment, but that they are essential in a society founded on democratic ideals.

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05 Feb

Marketing Meetup Recap: Marketing Your Bookstore Pet

This meetup focused on how booksellers can leverage their furry and cuddly (or even not-so-furry or cuddly) pets to drive attention to their store and bring in customers.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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