E-commerce

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14 Apr
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E-commerce Update: Comparing 2021 Weekly Sales and Traffic Online to 2019

The e-commerce conversion rate over the past week is 182.63 percent higher than the same week in 2019.

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14 Apr
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IndieCommerce & IndieLite Customer Survey: Most Online Customers Are Looking for Specific Books

The results to one question seem to support the idea that most customers (79.29 percent) know what they are going to buy when shopping online.

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14 Apr

IndieCommunication: More New Features

Here’s the latest news for booksellers using ABA’s IndieCommerce and IndieLite e-commerce platforms.

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07 Apr
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E-commerce Update: Sales Dip Over Easter

While normal consumer behavior for the holiday, the sales decline may have been more pronounced due to good weather and more social activity as COVID vaccines become more accessible.

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31 Mar

E-Commerce Update: Higher Online Traffic, Lower Ecommerce Conversion

A slight drop in the ecommerce conversion rate is being countered by a slight increase in traffic visiting IndieCommerce and IndieLite websites. 

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24 Mar

E-Commerce Update: Moving Into Spring, Sales Remain Steady

Over the past seven days, the e-commerce conversion rate has averaged 4.3 percent, just .1 percent lower than the previous week’s 4.4 percent.

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24 Mar

IndieCommunication: Future Plans for IndieCommerce & IndieLite

ABA’s four-phase plan is a multi-faceted approach to making the platform as robust as possible.

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17 Mar

Wi16 Education Recap: Managing Online Sales Growth

Booksellers talked IndieCommerce, project managements tools, and communicating with customers.

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10 Mar
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E-commerce Update: Sales Remain Steady

Following a big news day regarding Dr. Seuss, IndieCommerce sales have remained steady. 

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09 Mar
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IndieCommunication: Try Out the New “Ask a Bookseller” Feature

Here’s the latest news for booksellers using ABA’s IndieCommerce and IndieLite e-commerce platforms.

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09 Mar
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Last Call to Register for IndieLite Seminar

The IndieCommerce seminar at the 2021 IndieCommerce Institute is now full, but there are spots available in the IndieLite seminar, taking place on March 18.

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03 Mar
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E-commerce Update: A Rush for Dr. Seuss Titles

Tuesday’s spike in the conversion rate typifies how quickly a news event (like Dr. Seuss titles being pulled from distribution by their publisher) can cause sudden and unexpected online traffic and sales.

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01 Mar
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IndieCommerce Institute Registration Closes March 10

The IndieCommerce seminar is now full, but there are spots available in the IndieLite seminar.

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24 Feb
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E-commerce Update: Conversion Rate Increases

Although more bookstores are open to walk-in traffic, the increase in online sales may be due to winter weather forcing people to stay indoors and online across the U.S. 

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23 Feb
IndieCommerce logo on computer screen

Sign Up Now for IndieCommerce Institute

This year’s institute will focus on helping stores manage website content, optimize their online shopping cart, and utilize all the new tools and features added to the IndieCommerce platform.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

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