E-commerce

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08 Jul

Technology Meetups on the Calendar for July

During the month of July, ABA will host Technology Meetups on cyber insurance and on Zoom. All booksellers are invited to join; sign up now.

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08 Jul

Sign Up to Send the Indie Next List E-Newsletter to Your Customers

The July Indie Next List e-newsletter, featuring the month’s 20 titles with bookseller quotes in addition to a Q&A with the #1 pick, was sent to more than 667,000 customers at 171 ABA member stores.

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08 Jul

E-commerce Update: Highly Motivated Customers Driving Online Sales

Although online traffic was down, customers that visited IndieCommerce and IndieLite websites last week were highly motivated to complete an online purchase. 

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08 Jul

Meet With the IndieCommerce Team One-on-One at Children’s Institute

Booksellers can sign up now for virtual one-on-ones with members of ABA’s IndieCommerce team, open to current IndieCommerce and IndieLite members as well as to non-members.

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01 Jul

E-commerce Update: Conversion Rate Remains Strong

In addition to a consistent conversion rate over the past week, stores that are open to customers on the weekends have reported an increase in in-store sales on Saturdays and Sundays.

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01 Jul

Sign Up for July Marketing, Technology Meetups

The month of July will feature a Marketing Meetup on marketing as a small store, plus two Technology Meetups, one on cyber insurance and the other on Zoom.

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29 Jun

Sign Up for Virtual IndieCommerce One-on-One Meetings at Children’s Institute

Booksellers are encouraged to sign up for virtual one-on-ones with members of ABA’s IndieCommerce team, open to current IndieCommerce and IndieLite members as well as to non-members.

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24 Jun

E-commerce Update: Sales Trend Downward After Rush for Antiracism Titles

The drop in the conversion rate as well as the simultaneous drop in traffic may indicate that another shift in consumer behavior is occurring.

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23 Jun

Sign Up for the July 2 Marketing Meetup on Marketing Ideas From Small Stores

The month of July will feature a Marketing Meetup on marketing as a small store, plus two Technology Meetups, one on cyber insurance and the other on Zoom.

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22 Jun

IndieCommunication: IndieCommerce & IndieLite Refund Requests

The most recent email from the IndieCommerce team shares instructions for what information to include in a refund request, which will help ABA expedite these requests.

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17 Jun
Computer with warning sign on screen

Cyber Threats: The Risks are Real — Protect Your Bookstore

Cyber threats can come in many forms, such as phishing, malware, extortion, viruses, etc. Cyber insurance coverages can come in many forms as well. 

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17 Jun

Learn About Marketing Your Store to Schools at the June 25 Marketing Meetup

After receiving requests to revisit the topic, this meetup will also focus on what needs to change as businesses are in various states of operation and events are taking place virtually instead of in-person.

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17 Jun

Technology Meetup Recap: Using Chatbots for Online Orders

In this session, booksellers heard about an online chatbot service and saw a demonstration of how it works from the customer side. 

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17 Jun

E-commerce Update: Sales Slide After Rush for Antiracism Titles

Much of the traffic increase from two weeks ago was driven by first-time customers who were referred from Google searches to bookstores that were selling antiracism titles. 

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17 Jun

Sign Up for Virtual IndieCommerce One-on-One Meetings at Children’s Institute

Booksellers are encouraged to sign up for virtual one-on-ones with members of ABA’s IndieCommerce team, open to current IndieCommerce and IndieLite members as well as to non-members.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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