E-commerce

18 Jan

Managing Your Bookstore’s First Flash Sale

Having an online event like a flash sale can be both exciting and frightening. Before the sale, you need to prepare your website and your staff. 

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11 Jan
E-commerce update

A Dramatic Increase In Online Bookstore Traffic

Over the past 22 days, online traffic to IndieCommerce and IndieLite websites has been increasing dramatically when compared to the same period last year.

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04 Jan
E-commerce update

IndieCommerce Reports Strong Online Sales in 2021 For Independent Bookstores

Based on 2021 sales data from 570 IndieCommerce and IndieLite websites, these independent bookstores averaged a 387% increase in their online sales revenue when compared to pre-Covid 2019 sales.

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07 Dec
E-commerce update

The “New Normal” in E-commerce Looks Familiar

The pattern is similar to 2019, but the big differences are that 2021 holiday traffic is 100% higher and those customers are completing more online purchases. If the return to an old traffic pattern turns out to also be the “new normal,” this is very encouraging for online bookselling in 2022.

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28 Sep

IndieCommerce Update: Online Shopping Trends & New IC/IL Features

The most recent ABACUS report, to be released in the coming weeks, gives a new perspective on the very dramatic increase in online sales in 2020 compared to 2019. 

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13 Aug
E-commerce News

E-Commerce Update: Online Sales Rise as Delta Variant Makes Headlines

When the increase in the infection rate from the COVID Delta variant was making headlines around the world last week, IndieCommerce and IndieLite websites experienced a 13.29 percent increase in online sales.

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25 Jun
E-Commerce Update

E-commerce Update: 2021 Sales vs. 2019

During this same week in pre-COVID 2019, online sales revenue was 360 percent less than what we’ve been experiencing over the past seven days on IndieCommerce and IndieLite websites. 

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17 Jun
The American Disabilities Act

Stores Encouraged to Assess ADA Website Compliance

Accessible websites support people who may use assistive technology to navigate the internet, foster a more welcoming environment within the book community, and help to reach a greater population.

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14 Jun
E-Commerce Update

E-commerce Update: Comparing Seven Days of 2021 to Previous Years

Even though sales are down compared to the sales anomaly that was the year 2020, online sales revenue is up 369.19 percent from what was “normal” for most stores in pre-COVID 2019.

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04 Jun
E-Commerce Update

E-commerce Update: Pre-COVID Trends, Sales Still Up

If this year’s traffic pattern continues to mirror what we saw in 2019, expect to see a slight drop in traffic going into July and August with traffic starting to rise again as we move into September and October.

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01 Jun
The American Disabilities Act

Is Your Website ADA Compliant?

Overall, the best practice regarding ADA compliance is to be proactive. If you are contacted by someone suggesting you're not compliant, test your website and make efforts to improve it immediately. 

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23 Apr
E-commerce News

E-commerce Update: Sales Stabilize

Despite the slight drop in the e-commerce conversion rate last week, the 8.74 percent increase in the number of online shoppers resulted in a 4.13 percent increase in online sales over the past 7 days

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14 Apr
Cartoon of a shopping cart on a laptop screen

E-commerce Update: Comparing 2021 Weekly Sales and Traffic Online to 2019

The e-commerce conversion rate over the past week is 182.63 percent higher than the same week in 2019.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

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PRESS INQUIRIES: ray@bookweb.org

INDIECOMMERCE: staff@bookweb.org

ALL OTHER INQUIRIES: info@BookWeb.org

 

 

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