Social Media

05 Feb

Marketing Meetup Recap: Instagram Marketing for Your Bookstore

This Marketing Meetup covered what and when to post, paying for Instagram ads, selling through Instagram, tracking analytics, and the benefits of marketing on Instagram.

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16 Jan

Sign Up for Two Upcoming ABA Marketing Meetups

The January 17 discussion will look at marketing your bookstore in a tourist town; the January 31 topic is marketing through Instagram.

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02 Jan

Sign Up for 2019 #HarperCollinsLovesIndies Facebook Live Program

There are several changes in store for HarperCollins’ Facebook Live program this year; American Booksellers Association member bookstores are invited to sign up now.

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02 Jan

Get Featured in ABA’s Bookstore Showcase

The “Bookstore Showcase” feature on the American Booksellers Association’s homepage highlights independent bookstore members.

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11 Dec

#HarperCollinsLovesIndies Facebook Live Program to Return in 2019

In 2019, booksellers will livestream videos from their stores every Thursday, a change from 2018’s Saturday schedule, and the videos will feature booksellers pitching their favorite reads.

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14 Nov

Bookseller Tips & Tricks: Asking Authors to Link to Indies

Sue Roegge of Chapter2Books shared some tips on how to ask authors to link their books to IndieBound instead of Amazon.

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13 Nov

Readers Take the #LoveYourBookstore Challenge on Social Media

Readers around the country are sharing their love for indies across Facebook, Twitter, and Instagram. Here are some of the highlights.

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13 Nov

Want to be Featured in BookWeb’s Bookstore Showcase?

A new section of ABA’s homepage profiles stores that are active on Instagram. Booksellers can submit their store for consideration by sending in three photos and a short description of their store.

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31 Oct

Booksellers Get Spooky on Social Media for Halloween

Booksellers are celebrating Halloween 2018 with creative book displays, themed window decorations, and festive events.

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31 Oct

“Booksellers of America” Social Media Campaign Debuts

Booksellers of America is a platform to share the stories and experiences of the diverse people who own, manage, and hand-sell books in the more than 2,400 independent bookstores across the nation.

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17 Oct

Around Indies

Harvey’s Tales, Turn the Page, The Book Bungalow open; Ferguson Books to open second location; Country Bookshop, Third Place celebrate anniversaries; Local news features interviews with Astoria Bookshop, Inklings Bookshop staff; Architectural Digest names best indie stores in each state; Hoodline highlights top bookstores in Denver, Cambridge

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09 Oct

Virtual Roundtable Offers Insight Into Using Social Media for Customer Acquisition

During the discussion, three booksellers discussed the different types of social media platforms they use, what kind of content they post, and how they have increased follower engagement over time.

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01 Oct

Sign Up Now for Virtual Marketing Roundtable on Social Media

The October 4 video conference on using social media to increase customers and drive sales, part of a series of educational roundtables held every other Thursday, will feature four experienced bookseller panelists.

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27 Sep

BTW Presents a Roundup of 2018 #HarperCollinsLovesIndies Facebook Live Videos

Booksellers can check out these 38 videos from bookstores that have already taken part in the program this year, which was created to allow booksellers to give viewers a virtual tour of their stores.

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24 Sep

“Booksellers of America” Social Media Campaign Aims to Expand the Conversation Around Bookselling

The new campaign will interview independent booksellers from across the country to tell the story of how each independent bookstore is unique in its own way, thanks to those store’s employees.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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