Social Media

25 Feb

Social Media Expert to Wi10 Booksellers: Make the Most of the Medium

“How to Create an Effective Social Media Marketing Strategy and Track the Results,” presented by JB Media Group's Sarah Benoit at Winter Institute 10, provided booksellers with tips and tricks to make the most of social media.

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19 Feb

BTW News Briefs

2014 Carla Furstenberg Cohen Literary Prize goes to Lish, Stevenson; Poet Amy King to receive 2015 WNBA Award; Fujii sales rep Ted Heinecken to retire; Chronicle Books launches Third Great Tumblr Book Search; Council Oak Books signs distribution deal with IPG 

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18 Feb

Bookworm of Edwards Launches Virtual Story Time

The Bookworm of Edwards has launched the Wiggle Worms story time channel on YouTube, featuring Children’s Director Franny Gustafson reading aloud new and classic picture books.

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15 Jan

Social Media Strategy and Analytics to Be Focus of Tutorial at Wi10

The Asheville Internet marketing firm JB Media Group will present a session on the ABCs of social media strategy and analytics on Tuesday, February 9, at the Winter Institute.

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04 Dec

Indies First Marks Strong Start to Holiday Season

For the second year in a row, Indies First on Small Business Saturday was a strong day for independent bookstores, which saw unit sales of books rise 4.6 percent over 2013 for the week.

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25 Nov

Join the Conversation: Visit ABA’s Bookseller Forums Today

Booksellers are invited to take a look at the many conversations happening in BookWeb’s Bookseller Forums, where members go to discuss topics ranging from social media best practices to IndieCommerce to plans for the upcoming Winter Institute.

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29 Oct

Using Social Media to Promote Indies First and Small Business Saturday

Here are tips to help booksellers spread the word via social media about their upcoming Indies First plans and Upstream partnerships.

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30 Jun

New Google Portal Provides Single Dashboard for Business Services

The recently unveiled Google My Business portal allows small businesses to manage their Google services through one central location.

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03 Apr

Pinterest Boards for Bookstore Displays Draw Media Attention and Grow to Three

With nearly 300 followers each and a recent write-up in the Christian Science Monitor, two Pinterest boards created by Gary Robson of Red Lodge Books & Tea are an ideal place to share bookstore display ideas. Just this week, a third board was added for displays on banned books and censorship.

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26 Mar

Booksellers Share Display Ideas on Pinterest

Booksellers are encouraged to check out two new Pinterest boards, Creative Bookstore Windows and Effective Bookstore Displays, now available as a community resource for sharing and discovering bookstore display ideas. 

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20 Feb

Introducing a Community Sharing Space for Bookstore Display Ideas

Bookseller Gary Robson of Red Lodge Books & Tea, working in collaboration with ABA, has created two boards on Pinterest where booksellers can share ideas about displays and discover innovative ways to showcase books and sidelines in their stores.

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15 Aug

BTW News Briefs

Author Jamie Ford asks readers to support bricks-and-mortar bookstores; National Book Awards longlist to be announced September 12; Facebook algorithm change increases engagement; BISG releases study on teacher preferences for course materials

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23 Jul

ABA Facebook Fans Win IndieBound Posters

Two booksellers have been named the winners of a set of IndieBound “Eat Sleep Read” and “Snack Nap Read” posters. They were chosen at random from ABA members who “liked” the Facebook pages of both ABA and the ABC Group at ABA by July 4.
 

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26 Jun

Voices of Social Media in Conversation at BEA

ABA’s educational session “Being Social: Reaching Your Customers and Community” at BookExpo America 2013 welcomed four panelists, who discussed using social media to enhance the communications reach of independent stores. 

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13 Jun

“Like” Us by July 4 for a Chance to Win IndieBound Posters

ABA member booksellers who “like” both the American Booksellers Association’s Facebook page and the ABC Group at ABA Facebook page by July 4 will be entered into a random drawing to win one of two sets of IndieBound “Eat Sleep Read” and “Snack Nap Read” posters.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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