Social Media

A Room of One’s Own Bookstore requested to boost Facebook posts to promote two author events only to find that they were rejected on the basis of what Facebook characterized as their “political nature.”

The ABC Children’s Institute is a perfect opportunity to share a unique bookselling experience with customers, friends and family, and fellow booksellers on social media.

Opportunities for booksellers interested in creating their own HarperCollins Facebook Live video are available on five Saturdays in November and December 2018.

ABA has hired Mary Cate Stevenson and Noah Nofz, the couple who make up Houston-based digital media marketing company Two Cats Communications, as the association’s new social media coordinators.

Here, the staff from Bookmarks shares what they learned when their Facebook page was hacked last week, from how to handle it to how to prevent future hackings.

Booksellers interested in creating a HarperCollins Facebook Live video this year are invited to contact the publisher to claim their spot for a Saturday between September 15 and December 29.

BookWeb’s Learning on Demand page now features a video of the Winter Institute keynote delivered by bestselling author Dan Pink, who discussed the importance of timing when making decisions.

BookWeb’s Learning on Demand page now features a video of the Winter Institute education session “Take Your Social Media to the Next Level: Strategic Best Practices for Retail and E-commerce Businesses.”

HarperCollins Publishers is inviting independent bookstores from across the United States to create Facebook Live videos that show off what makes them special.

Social media strategist Sarah Benoit discussed how to turn customers into advocates, why checking analytics can produce better posts, and how old-fashioned customer service still rules in the digital age.

#HarperCollinsLovesIndies will highlight another 50-plus indie bookstores on Facebook Live this year. In addition, staff will be on hand to make Facebook Live videos at next week’s Winter Institute.

Akira McKinzie has joined the American Booksellers Association as the organization’s new Social Media Coordinator.

After a bookseller at Carmichael’s Bookstore reached out him, author Shea Serrano pointed his sizeable Twitter following to the store’s website, resulting in 1,000 online orders in one day.

Kepler’s has been selected by Facebook to join its 2017 U.S. Small Business Council, one of just 11 businesses from across the U.S. invited by the social media company.

The 2017 ABC Children’s Institute is a perfect opportunity to share a unique bookselling experience with customers, friends and family, and fellow booksellers on social media.