Social Media

28 Mar

Showcasing Children’s Institute on Social Media

The 2017 ABC Children’s Institute is a perfect opportunity to share a unique bookselling experience with customers, friends and family, and fellow booksellers on social media.

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22 Mar

Wi12 Education: Converting Social Media to Sales

Here’s a look at some of the successful social media strategies used by booksellers to drive traffic to store websites, grow e-mail lists, and increase sales, as shared at Wi12. 

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21 Mar

Fountain Bookstore Shares How-to Guide for Running Social Media Campaigns

Kelly Justice, owner of Richmond, Virginia’s Fountain Bookstore, has created a comprehensive, step-by-step guide for booksellers on how to conduct successful social media campaigns.

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11 Jan

Bookseller-to-Bookseller Facebook Group Launches Ahead of Winter Institute

Winter Institute bookseller registrants can now join a Facebook group dedicated to online bookseller-to-bookseller networking in advance of the event’s Friday, January 27, kickoff in Minneapolis.

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14 Dec

Single Tweet From Porter Square Books Leads to Hundreds of Book Recommendations

Requests poured in over Thanksgiving weekend after Porter Square Books sent out a simple tweet: “You there! Yes, you. You need a book. Tell us a little about yourself & we’ll find the right book.”

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06 Dec

Brookline Booksmith Offers “Bento Box” Gift Guide on Instagram

Massachusetts’ Brookline Booksmith is featuring a new themed “bento box” full of book and gift ideas on the store's Instagram and Twitter pages each day of the holiday season.

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16 Nov

Post-Election, Bookstores Offer Safe Spaces for Communities to Come Together

Following last week’s divisive election, independent booksellers are reaching out to remind customers that their bookstores are safe, bipartisan spaces where community members can come together.

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16 Nov

BTW News Briefs

SBA to host Twitter chat on holiday marketing; Miami Book Fair on C-SPAN’s BookTV; Nominations open for Small Business Week awards; New Zealand booksellers recovering after earthquake; Philip Hoffman named PRH chairman; George Gibson to join Grove Atlantic; Diamond Book Distributors names marketing associate; S&S acquires Adams Media; Chronicle kicks off #GiveBooks campaign; PNBA Book Awards shortlist announced

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15 Nov

“Stories to Share” Social Media Contest: Hashtag #BookWeb and Win

Booksellers can win $50 off their membership dues and a full day of dedicated posts on ABA’s social media pages by submitting original social content for BookWeb’s new “Stories to Share” section.

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09 Nov

Enter “Stories to Share” Contest to Win Membership Benefits, Social Media Exposure

Booksellers who enter ABA’s “Stories to Share” Social Media contest will have a chance to win $50 off their 2017–2018 membership dues plus a full day of dedicated posts on ABA’s social media accounts.

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26 Oct

“Stories to Share” Offers Social Media Content for Bookstores

“Stories to Share,” a new marketing resource for ABA members, provides ready-made graphics and logos for booksellers to use on social media. 

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19 Oct

ABA’s Expanded Social Media Efforts on Display During Banned Books Week

ABA’s reenergized social media strategy was put into play on behalf of bookstore members during last month’s Banned Books Week celebrations.

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12 Oct

BTW News Briefs

Toolkit promotes 2016 National Reading Group Month selections; SIBA trade show merger with GABBS off; U.K. bookshops celebrate first Bookshop Day; NetGalley acquires Bookish; Doug Jones named Harper’s senior VP/deputy publisher; Submissions sought for Mark Twain American Voice in Literature Award; Dayton Literary Peace Prize winners announced; Neil Gaiman’s Norse Mythology voted BuzzBooks champion at PNBA

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31 Aug

Facebook Rolls Out New Look for Business Pages

Booksellers should take a moment to review their store’s Facebook page as the social media site continues to transition business pages to a new layout that puts greater emphasis on the cover photo and Call-to-Action button.

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25 Jul

Twitter Opens Verification Process to All Users

Twitter has launched an online application process to allow accounts to receive verified status, which helps users identify the authentic accounts of various people and organizations.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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