Social Media

Booksellers who enter ABA’s “Stories to Share” Social Media contest will have a chance to win $50 off their 2017–2018 membership dues plus a full day of dedicated posts on ABA’s social media accounts.

“Stories to Share,” a new marketing resource for ABA members, provides ready-made graphics and logos for booksellers to use on social media. 

ABA’s reenergized social media strategy was put into play on behalf of bookstore members during last month’s Banned Books Week celebrations.

Toolkit promotes 2016 National Reading Group Month selections; SIBA trade show merger with GABBS off; U.K. bookshops celebrate first Bookshop Day; NetGalley acquires Bookish; Doug Jones named Harper’s senior VP/deputy publisher; Submissions sought for Mark Twain American Voice in Literature Award; Dayton Literary Peace Prize winners announced; Neil Gaiman’s Norse Mythology voted BuzzBooks champion at PNBA

Booksellers should take a moment to review their store’s Facebook page as the social media site continues to transition business pages to a new layout that puts greater emphasis on the cover photo and Call-to-Action button.

Twitter has launched an online application process to allow accounts to receive verified status, which helps users identify the authentic accounts of various people and organizations.

Janet Geddis, the owner of Avid Bookshop in Athens, Georgia, shares her tips and tricks for using Instagram to promote her store and increase sales.

ABA has its own group page on the business-oriented social networking tool LinkedIn. Booksellers, publishers, and others in the industry are invited to share photos, post helpful articles, and start conversations about the business of retail bookselling.

BEA to debut new networking tools for attendees; NBCC award winners announced; Inaugural Walter Awards for diverse YA presented; James Patterson to launch BookShots

After a pipe burst at The Drama Book Shop and damaged a good portion of its inventory, Hamilton creator and star Lin-Manuel Miranda encouraged his more than 269,000 Twitter followers to support the store: the result has been record sales and widespread media attention for the store.

More than 400 bookstores across the U.S. will be hosting Indies First celebrations on November 28, Small Business Saturday. Here are some final tips for booksellers, as well as photos of authors who helped kick off Indies First during last weekend’s Miami Book Fair International.

There will be an explosion of activity on social media when Banned Books Week launches this Sunday, September 27. To help get the ball rolling, the event’s sponsors have announced several ways in which everyone can use the Internet to promote the freedom to read.

BookExpo America is presenting a wide array of educational programming and special events at next week’s industry-wide convention, including several sessions specifically developed with indie booksellers in mind.

Flowh, a platform designed to turn an online events calendar into a marketing tool, is offering a free year of its premium service exclusively to ABA member stores.

Flowh is a more social version of the traditional event calendar. The online platform can turn an independent bookstore’s calendar into a marketing tool that connects with customers in new ways.