Social Media

The 2017 ABC Children’s Institute is a perfect opportunity to share a unique bookselling experience with customers, friends and family, and fellow booksellers on social media.

Here’s a look at some of the successful social media strategies used by booksellers to drive traffic to store websites, grow e-mail lists, and increase sales, as shared at Wi12. 

Kelly Justice, owner of Richmond, Virginia’s Fountain Bookstore, has created a comprehensive, step-by-step guide for booksellers on how to conduct successful social media campaigns.

Winter Institute bookseller registrants can now join a Facebook group dedicated to online bookseller-to-bookseller networking in advance of the event’s Friday, January 27, kickoff in Minneapolis.

Requests poured in over Thanksgiving weekend after Porter Square Books sent out a simple tweet: “You there! Yes, you. You need a book. Tell us a little about yourself & we’ll find the right book.”

Massachusetts’ Brookline Booksmith is featuring a new themed “bento box” full of book and gift ideas on the store's Instagram and Twitter pages each day of the holiday season.

Following last week’s divisive election, independent booksellers are reaching out to remind customers that their bookstores are safe, bipartisan spaces where community members can come together.

SBA to host Twitter chat on holiday marketing; Miami Book Fair on C-SPAN’s BookTV; Nominations open for Small Business Week awards; New Zealand booksellers recovering after earthquake; Philip Hoffman named PRH chairman; George Gibson to join Grove Atlantic; Diamond Book Distributors names marketing associate; S&S acquires Adams Media; Chronicle kicks off #GiveBooks campaign; PNBA Book Awards shortlist announced

Booksellers can win $50 off their membership dues and a full day of dedicated posts on ABA’s social media pages by submitting original social content for BookWeb’s new “Stories to Share” section.

Booksellers who enter ABA’s “Stories to Share” Social Media contest will have a chance to win $50 off their 2017–2018 membership dues plus a full day of dedicated posts on ABA’s social media accounts.

“Stories to Share,” a new marketing resource for ABA members, provides ready-made graphics and logos for booksellers to use on social media. 

ABA’s reenergized social media strategy was put into play on behalf of bookstore members during last month’s Banned Books Week celebrations.

Toolkit promotes 2016 National Reading Group Month selections; SIBA trade show merger with GABBS off; U.K. bookshops celebrate first Bookshop Day; NetGalley acquires Bookish; Doug Jones named Harper’s senior VP/deputy publisher; Submissions sought for Mark Twain American Voice in Literature Award; Dayton Literary Peace Prize winners announced; Neil Gaiman’s Norse Mythology voted BuzzBooks champion at PNBA

Booksellers should take a moment to review their store’s Facebook page as the social media site continues to transition business pages to a new layout that puts greater emphasis on the cover photo and Call-to-Action button.

Twitter has launched an online application process to allow accounts to receive verified status, which helps users identify the authentic accounts of various people and organizations.