Social Media

During the discussion, three booksellers discussed the different types of social media platforms they use, what kind of content they post, and how they have increased follower engagement over time.

The October 4 video conference on using social media to increase customers and drive sales, part of a series of educational roundtables held every other Thursday, will feature four experienced bookseller panelists.

Booksellers can check out these 38 videos from bookstores that have already taken part in the program this year, which was created to allow booksellers to give viewers a virtual tour of their stores.

The new campaign will interview independent booksellers from across the country to tell the story of how each independent bookstore is unique in its own way, thanks to those store’s employees.

The October 4 roundtable on using social media to increase customers and drive sales, part of a series of educational roundtables held every other Thursday, will feature four experienced bookseller panelists.

Sarah Benoit of JB Media Group and Mary Cate Stevenson and Noah Nofz of Two Cats Communications spoke with BTW about how booksellers can best reply to comments on social media and review sites.

Belletrist, the online book club curated by actress Emma Roberts and her best friend Karah Preiss, highlights a different indie bookstore and a different book each month on social media and on their website.

Nichole Cousins of White Birch Books in North Conway, New Hampshire, has helped establish the #IndieYoureNext community on social media, which encourages booksellers to post short video book reviews and then tag others to do the same.

Mary Cate Stevenson and Noah Nofz of Two Cats Communications discussed what analytics are, how to activate them, and whether or not booksellers should consider them a priority.

There is still another slot available (Saturday, December 29) for this year’s HarperCollins Facebook Live video program, which allows booksellers to take viewers on a virtual tour of their bookstores.

ABA’s social media team, Mary Cate Stevenson and Noah Nofz of Two Cats Communications, will lead the next ABA marketing roundtable on the basics of social media analytics this Thursday, July 12.

A Room of One’s Own Bookstore requested to boost Facebook posts to promote two author events only to find that they were rejected on the basis of what Facebook characterized as their “political nature.”